2023 - Lighthouse Consulting Services

Holidays: A Ritual of Joy or Sorrow

By Robert Maurer. Ph.D

The year-end holidays of Thanksgiving, Christmas, Hanukkah and New Year’s Eve evoke powerful emotions in many of us. The holidays can be a time of great joy and celebration or a reminder of the losses we have experienced. We expect a great deal of ourselves: happiness, material abundance, family, friends, health – the list is endless – and the holidays and the ending of the year invite us to take stock of our success and where we are lacking.

This can be a positive and healthy experience if we approach the task with four guidelines:

1. Honor the Sorrow and the Hope

First, remember that the holidays were designed to respect and acknowledge the pain and sadness of life. We are often very hard on ourselves, because we are not happy as we feel we should be and may be angry with ourselves for our sad state of mind. A study of the origins of the year-end holidays suggests they were designed not only as religious events, but also to lift our spirits and give us respite and comfort from the winters of our lives.

Many cultures as diverse as the Romans and Aztecs had rituals at the end of December, honoring not only their religion, but also to honor the sadness and losses of the year. Whether we light up the branches of the Christmas tree or the candles of the Menorah, the efforts to lift our spirits and enlighten our journey are now built into the rituals. The holidays were based on the premise that we had our grief and then the New Year could bring new hope.

2. Holidays are to be Shared

The second guideline is that the holidays were designed to be communal, to be shared. At times in our lives, this is easy, but at other times, the loss of a loved one can make holidays much harder. It is recommended that we seek out our friends or explore new paths to others through volunteer work, religious activities, the many self-help groups that are available in our community or professional counseling. If we are to embrace our sorrow and find new meaning and hope, we will need help.

3. Holidays are a Time of Giving

The third guideline is to view the holidays as a time of giving or service to others. By this, I do not mean buying expensive gifts for people, but rather small acts of kindness. Some examples might be sending people thank you notes; expressing your gratitude for their friendship and detailing some of the qualities about them you love; smiling at strangers; being courteous and helpful as a driver; or doing volunteer work with those less fortunate.

4. Be Good to Yourself

And fourth, be good to yourself and your body, whether it is grieving or celebrating. As someone once said, “the Christmas spirit is not what you drink.” Our efforts to brighten our mood with alcohol, sugar or excess of any kind make it harder to embrace the true spirit of the holidays. We have much to be grateful for at this time of the year, not only whatever abundance we may have, but for our courage to love and to feel the joy and the sorrow of the holiday season.

Tips to Handling the Holidays

• Make sure your expectations are realistic for yourself and others. Ask yourself, “Am I expecting too much of myself and those around me?”
• Get back to the true meaning of the holidays. Don’t let the rush and glitter overshadow the holiday spirit.
• Before rushing around for the holidays, check your motivation and make sure it is in alignment with the spirit of the holidays.
• Make yourself a priority during the holiday season by eating well and balanced, exercising or walking, and giving yourself enough private time.
• Set a realistic budget for gift spending and find creative and inspiring ways to give. Some find giving to charities or planting a tree in someone’s name to be very fulfilling.
• Say no when you need to. Don’t allow yourself to become overwhelmed. Minimize holiday decorations. Choose what is really important to you, and you will save time on decorating and cleaning up.
• May your holidays be filled with much happiness and beauty!

If you would like additional information on this topic or others, please contact your Human Resources department or Lighthouse Consulting Services LLC, Santa Monica, CA, (310) 453-6556, dana@lighthouseconsulting.com & our website: www.lighthouseconsulting.com.

Lighthouse Consulting Services, LLC Divisions

Testing Division provides a variety of services, including in-depth work style & personality assessments for new hires & staff development. LCS can test in 19 different languages, skills testing, domestic and international interpersonal coaching and offer a variety of workshops – team building, interpersonal communication.

Business Consulting for Higher Productivity Division provides stress & time management workshops, sales & customer service training and negotiation skills, leadership training, market research, staff planning, operations, ERP/MRP selection and implementation, refining a remote work force, M&A including due diligence – success planning – value creation and much more.

To order the books, “Cracking the Personality Code”, “Cracking the Business Code” and “Cracking the High-Performance Team Code”, please go to www.lighthouseconsulting.com.

Permission is needed from Lighthouse Consulting Services, LLC to reproduce any portion provided in this article. © 2023 This information contained in this article is not meant to be a substitute for professional counseling.

Beware The Shortcomings Of Adjective-Based Assessments

By Dana Borowka, MA

Pop quiz for business leaders. Complete these statements:

By Lindsay Jayne

A. If something seems too good to true, it ________________.
B. You get what you _______________________.
C. Haste makes ______________________.
D. Quality takes _______________________.

Many companies now use very simplistic adjective-only personality assessments. These quickie assessments are used for hiring, promoting employees, and improving team dynamics.

On average, some of these assessments only take only six to ten minutes to complete.

Typically, assessment takers receive two lists of adjectives. The makers of the tests claim the simple assessments measure four complex behavioral drives: Dominance, Extraversion, Patience, and Formality.

But a 2014 article in the Harvard Business Review raised a serious red flag regarding the adjective-based simplistic tests. In the article “The Problem With Using Personality Tests For Hiring,” Whitney Martin reported the widespread use of Four Quadrant (4-Q) personality tests for hiring is especially problematic. According to the article.

Generally speaking, 4-Q tools consist of a list of adjectives from which respondents select words that are most/least like them, and are designed to measure “style,” or tendencies and preferences. While they can seem highly insightful — not to mention being widely available and inexpensive — they have some severe shortcomings when used in high stakes applications such as hiring. For one, they tend to be highly transparent, enabling a test taker to manipulate the results in a way that they feel will be viewed favorably by the administrator.

Another popular test measures how much an individual matches to several personas. Though there are several variations of the assessment, a standard quiz presents statement prompts and asks respondents to rate the degree to which they agree. Assessment takers will also receive a diagram that represents how the personas react within the psyche.

Why You Need To Be On Guard

Not to alarm you, but don’t take choosing a personality assessment lightly. There are a multitude of assessments available out there, and the industry is totally unregulated.

So be wary. Sometimes cheap and fast is not always the best with so much on the line.

By Georgi Dyulgerov

Today there are approximately 2,500 cognitive and personality tests on the market. To understand how to choose from the cornucopia of assessments, it is helpful to understand the origins of these instruments.

The story begins with a University of Illinois professor, Raymond Cattell, who was able to use the first electronic computer, the Iliac I, to do a large-scale factor analyses of his personality testing theories.

The 16 Personality Factor Questionnaire (16PF) was first published by Cattell, Tatsuoka, and Eber in 1949. Since then, there have been more additions.

The questionnaire is designed to measure normal behaviors and can be used for career development, employee selection and managing employees. The 16PF measures: warmth, reasoning, emotional stability, dominance, liveliness, rule-consciousness, social boldness, sensitivity, vigilance, abstractedness, privateness, apprehension, openness to change, self-reliance, perfectionism and tension.

Still in use today, in-depth assessments for screening candidates and assessing a team using 12-16 scales with 60-120 questions with more than 164 questions can take 30-90 minutes to complete.

There has been a 60-year quest to find a shortcut.

In 1963, W.T. Norman verified Cattell’s work but felt only five factors shape personality: extraversion, independence, self-control, anxiety and tough-mindedness. Dubbed the “Big Five” approach, this has become the basis of many of the modern personality tests on the market today.

There have been hundreds of studies validating the approach.

Different tests use different terms for the five factors. Some other terms include ambition, agreeableness, likeability, prudence, conscientiousness, adjustment, openness and intellect.

“This topic that’s been researched to death by the field of industrial and organization psychology,” said Wharton professor Peter Cappelli to Inc. magazine. “The amazing thing is how few companies take it seriously. It’s kind of mind-boggling that they would undertake such huge investments and not pay attention to what we know about how to pick out people who are going to be the best.”

But let’s say you take it seriously, then how do you pick the best assessment?

How To Evaluate Assessments

Here are seven factors to use to evaluate assessments:

By rawpixel

1. Interpreters. How much training or degrees are required to interpret the results? Data interpretation is the most important factor when reviewing results.

2. Scales. Are enough scales used to cover the human personality? Lighthouse Consulting believes a minimum of 12 primary scales are needed to get a complete picture, with 16 scales being optimal in order to get the clearest picture of the individuals. This is why we only offer an in-depth work style and personality assessment. Anything less can lead to costly mistakes in the hiring process.

3. Validation. Is the test properly validated and on what basis? Just saying it is derived from the “Big Five” approach is not enough.

4. Reliability. Is the test reliable and on what basis? Test reliability refers to whether the test is consistent in measuring personality.

5. Legality. Is the test legal? Has it been reviewed for ADA compliance and gender, culture, and racial bias?

6. Impression. Would the test leave a negative impression with job candidates? If it is too easy it might send the wrong message.

7. Versatile. Is it proper for both hiring and managing? The information needs to be detailed enough to measure a candidate and improve manager/team member communications.

Our Point Of View: Faster Is Not Better

We believe the best tests require someone with comprehensive psychological training or degrees for proper interpretation of the data. Weekend training programs can be problematic since testing and human behavior is a highly complex subject.

Secondly, the more personality scales, the clearer the picture of the individual’s personality and work style.

Using 12 or more primary scales is the more cost-effective method since the personality assessments can be used for both screening candidates and for team building. We feel this offers the best return on investment for a manager because they can first have their existing team of employees tested, and then use the data to best judge how new hires will work with the existing team.

Here was the bottom from for Martin in the Harvard Business Review:

When using any assessment, managers need to step back and ask themselves one basic question before giving it to a potential employee: Is this test predictive of future job performance? In the case of 4-Qs, probably not. They can provide tremendous value for self-discovery, team building, coaching, enhancing communication, and numerous other developmental applications. But due to limited predictive validity, low test-retest reliability, lack of norming and an internal consistency (lie detector) measure, etc., they are not ideal for use in hiring.

By Septimiu Balica

Just to be clear, the pop quiz questions at the article’s beginning are called business truisms for a reason. If something seems too good to true, it probably is. You get what you pay for. Haste makes waste. Quality takes time.

To learn more about how you might take advantage of services offered by our Testing Division and our Business Consulting for Higher Productivity Division, please email dana@lighthouseconsulting.com.

Dana Borowka, MA, CEO of Lighthouse Consulting Services, LLC and his organization constantly remain focused on their mission statement – “To bring effective insight to your business”. They do this through the use of in-depth work style & personality assessments to raise the hiring bar so companies select the right people to reduce hiring and management errors. LCS can test in 19 different languages, provide domestic and international interpersonal coaching and offer a variety of workshops – team building, interpersonal communication, stress & time management, sales & customer service training and negotiation skills as well as our full-service Business Consulting Division. Dana has over 30 years of business consulting experience and is a nationally renowned speaker, radio and TV personality on many topics. He is the co-author of the books, “Cracking the Personality Code,” “Cracking the Business Code” and “Cracking the High-Performance Team Code.” To order the books, please visit www.lighthouseconsulting.com.

Lighthouse Consulting Services, LLC

Testing Division provides a variety of services, including in-depth work style & personality assessments for new hires & staff development. LCS can test in 19 different languages, skills testing, domestic and international interpersonal coaching and offer a variety of workshops – team building, interpersonal communication.

Business Consulting for Higher Productivity Division provides stress & time management workshops, sales & customer service training and negotiation skills, leadership training, market research, staff planning, operations, ERP/MRP selection and implementation, refining a remote work force, M&A including due diligence – success planning – value creation and much more.

Being Planfully Minded For 2025

By Paul David Walker, CEO Genius Stone Partners

Now is the time for business leaders to get centered for 2024.

by Milada Vigerova

In my book Invent Your Future, I shared that knowing how to invent the future was a strategic advantage in simpler economic eras. Now, you need this knowledge to survive.

Five Steps To Plan For The Coming Year

Back in the 1990s folk singer Pete Seeger turned some advice from wise King Solomon into a song called “Turn, Turn, Turn.” The lyrics say to everything there is a season, a time to plant, a time to reap, a time to cast away stones, and a time to gather stones together.

If you believe it is the time to plan, then how do you best do it?

Step One. Define The Future. Start by articulating what you want your business to accomplish. What are your goals? Having a facilitator to help you guide these discussions is highly beneficial.

Step Two: Work Backwards. Once you understand that, then work backward to determine what you need to do to achieve those goals. Ask your leadership team questions like: How important are those goals? How will they add value to our business? A business leader should ask, how will they bring value to my life?

Step Three: Build Your Roadmap. Once you have the destination, then build a roadmap for getting there. What are the major mileposts you need to reach month by month and quarter by quarter?

by Planète Chocolat

Step Four: Align Your Team. Next, you need to align your team around your strategy and goals. Don’t just assume they’re going to follow the roadmap. You really need to talk with them so they understand why it’s important to them, why it’s important to the company, why it’s important to you as a leader, and be ready to execute given the dynamics that are likely to come.

Step Five: Monitor The Horizon. The other activity I recommend for business leaders is to read The Wall Street Journal and all the business press that predicts what’s going to happen in the economy and your industry. The media is not always right, but it gives you some idea as to how the economic winds are blowing. Trust me, it pays to be aware of what people are thinking and what they’re doing in your industry so that you can be on top of your game.

Now is the time for business leaders to plan.

Each insight is a flash of seeing into the true nature of things, and leads to another, providing you act on the first, if you don’t the spark dies, and an opportunity is missed. Being in “the zone,” simply described is one insight after another, acted upon in the flow of cause and effect. It is like dancing in perfect harmony with a band. Dancing to the rhythm and flow of the moment brings out our souls’ calling, and our natural genius, both of which have yearned to be expressed most of our lives.

As insight expands it can create momentum and turn into a compelling vortex that draws energy like a giant storm draws air. There is an attraction that brings in all manner of opportunities as the worlds, near and far, see a familiar intent and join an energy field that feels like their tribe; like going home again.

The key to creating a chain response of insights is our ability to act in the moment before the flash of insight fades. A professional athlete has the muscle memory from years of practice in a given sport to respond in this manner. But can business teams do the same? Why not, most have years of experience in their business. It is a matter of practicing the art of connecting insight to action as a basketball player responding during the flow of the game. A team of athletes has to practice so that when opportunity presents itself it is ready to act as a team in a fast break. Likewise a business team needs to do the same.

Knowing The Difference

An insight is a combination of two or more ideas merging to create a reality previously unknown. It has an expansive, curious, and inclusive feeling, even if stimulated by reading a poem, or seeing a painting. The observer and the observed becoming one to uncover new realities, paths, and understandings.

When ideas come from stored memory they seem to be cloaked with a “need to be right,” which prevents merging and expansion. It is like pulling the answer out of the internet or our past, the feeling lacks wonder, unlike a true insight. Only with practice do we learn the difference, but do not underestimate the tricks our egos can play on us.

First We Become a Team

The first step is becoming a team committed to each others’ success that knows each person’s strengths, weaknesses and potential. Each member of the team is committed to helping unleash each team player’s potential, the potential of the team, and business. This creates a safe field for innovation and exploration. Each understands and have expertise in their roles, and those roles synchronize to form a team ready to build on insight and act upon opportunities uncovered. This is a healthy high performance team.

Stimulate Insight

Once you have a strong team, as described above, it is time to stimulate insight and action. To do this the leader and the team has to question the status quo, and collaborate to understand new realities, then act on solutions that lead to manifestation. One of the CEO’s I work with, Celso Pierre CEO of Goodridge Americas, developed the following values for his team.

by pexels

We Work Together To …

• Bring a sense of possibility beyond the status quo
• Examine possibilities until solutions emerge
• Align our intentions to drive solutions

As this example illustrates, a clear compelling picture of the desired state is important. It is an aspirational statement that provides an understanding and a draw towards the ideal. A picture of the goal creates insight as we succeed or fail that is self-correcting in a positive manner. Insights that uncover hidden realities that are successfully acted upon create engagement. The purpose is for you and/or your team, as observer of the ideal, to become one with it, then create a new ideal.

The assumption that fuels insight, is understanding that there is no limit to what we can create together. As an individual I find that if I capture insights as they occur, not letting them fade, and take action, even deeper insights emerge. To facilitate this I always have my journal at hand to capture, understand and expand insights before the clarity fades. I allow time in my schedule to reflect. Likewise a team should have time as individuals and a team to reflect with the purpose of discovering “possibility beyond the status quo.” Business leaders who make this a priority tend to lead their sectors.

The Habit of Reflection

After a success it is easy for us to fall back into old patterns, as individuals and teams. So it is important that personal, professional and business growth is the default setting. Insight into the true nature of things followed by action invents futures that provide strategic advantage. To win consistently we have to teach each other, and those that follow us how to create a state of mind around insight that is similar to athletes “in the zone.” Each time I learn something my state of mind is lifted and I become committed to new levels of action. The same is true with teams. When creating insight is a natural habit, higher states of mind will drive intent and performance at all levels.

“Here you will find a treasure trove of distinctions, tools, and models that will allow you to engage people in a way that naturally harmonizes and enhances working with others—and that in turn advances the mission and purpose of the organization. More than that, you will be introduced to the thinking that guides and directs our most advanced leaders. There are years of learning available in Invent Your Future. Do not be surprised when, in the days and months to come, you find yourself referencing this book. It’s that good.” —John King, Bestselling Author of Tribal Leadership

Paul David Walker, CEO of Genius Stone Partners works with domestic and international companies to improve their bottom line today and plan for the future. He works with the CEOs, founders, boards, and executive teams to accelerate the performance of their business, the growth of their leaders, and the health and well-being of their organizational culture. He has been a business leadership adviser to the CEOs of Fortune 500 and midsize companies for over 30 years. He is the author of four books, including Invent Your Future and Unleashing Genius.

Lighthouse Consulting Partners, LLC

Testing Division provides a variety of services, including in-depth work style & personality assessments for new hires & staff development. LCP can test in 19 different languages, skills testing, domestic and international interpersonal coaching and offer a variety of workshops – team building, interpersonal communication.

Business Consulting for Higher Productivity Division provides stress & time management workshops, sales & customer service training and negotiation skills, leadership training, market research, staff planning, operations, ERP/MRP selection and implementation, refining a remote work force, M&A including due diligence – success planning – value creation and much more.

To order the books, “Cracking the Personality Code”, “Cracking the Business Code” and “Cracking the High-Performance Team Code”, please go to www.lighthouseconsulting.com.

If you would like additional information on this topic or others, please contact Lighthouse Consulting Partners LLC, Santa Monica, CA, (310) 453-6556, extension 410, pattyc@lighthouseconsulting.com & our website: www.lighthouseconsulting.com.

Your Business Can Benefit From The Fourth Industrial Revolution

By Dan Hamon, Senior Consultant

In the words of President Teddy Roosevelt, “Sometimes a revolution is necessary.”

By Gerd Altmann

Now is that necessary time for business leaders. The global economy is in the midst of revolutionary technological innovations that are predicted to lead to supply-chain miracles, with long-term gains in efficiency and productivity.

That’s if you embrace the revolution and don’t fear the technological advances.

When it comes to mass adoption of technology, there was a silver lining to the pandemic. Many embraced technology solutions during the days of Covid lockdowns. The pandemic did not cause what has been dubbed the Fourth Industrial Revolution, but it did accelerate all sorts of technology adoption by many years.

The pandemic was a compelling demonstration of technology that accelerated adoption by 10 years or more. All the tools for remote calls and meetings and sharing documents were all there, but people were not fully using them. These technologies enabled businesses to continue and even prosper. Some say it was the crucible moment of the Fourth Industrial Revolution.

To understand this fourth revolution, it pays to examine the previous three.

The First Three Industrial Revolutions

Step back into history to examine the first three industrial revolutions. First came the steam engine in the 18th century, and industry no longer moved at the pace of a horse, Next came electricity in the 19th century during Teddy Roosevelt’s lifetime, and that powered mass production.

By Jim Semonik

Then in the mid-20th century came the power of computers, which led to the digital transformation of business. In the early 21st century we have entered the Fourth Industrial Revolution, set to change the world of work in ways previously imagined in sci-fi books and films.

Klaus Schwab, the person who labeled today’s advances as a new revolution, is a German engineer, economist, and founder of the World Economic Forum (WEF). He has acted as the WEF’s chairman since founding the organization in 1971.

In his 2017 book, The Fourth Industrial Revolution, Schwab wrote that like the revolutions that preceded it, the Fourth Industrial Revolution “has the potential to raise global income levels and improve the quality of life for populations around the world.”

According to Schwab, “Transportation and communication costs will drop, logistics and global supply chains will become more effective, and the cost of trade will diminish, all of which will open new markets and drive economic growth.”

Simply put, The Fourth Industrial Revolution is the current and developing environment in which disruptive technologies and trends that are changing how we work and live, such as artificial intelligence, virtual reality, robotics, and what’s dubbed “The Internet of Things.”

What Really Is The Internet of Things

The Internet of Things (IoT), a subset of the Fourth Industrial Revolution, describes physical objects embedded with sensors and actuators that communicate with computing systems via wired or wireless networks—allowing the physical world to be digitally monitored or even controlled.

By Pixelkult

Here are startling statistics: According to data from Giancarlo Mori at MVYL Associates and Lori Lewis at All Access, during one minute on the internet 700,000 Instagram stories are shared and 9,000 LinkedIn connections are made. In a minute, 500 hours of YouTube content is uploaded. A total of $1.6 billion is spent online every minute. That’s fueling this Fourth Industrial Revolution.

Lighthouse Consulting works with B2B software clients that are at the intersection of deploying advanced technologies to solve complex problems to deliver compelling business results. Our clients are organizations that are doing big things: like semiconductor design software, high speed computing hardware and supply chain solutions.

As an example, in one instance we helped a client in the cold supply chain space whose business is all about using technology to monitor and ensure the quality and safety of food during transport.

Typically, we work alongside the owner/CEO to help implement their vision while also refining the strategy. We roll up our sleeves and assist with the implementation.

Strong Yet Opposing Views Of Technology

As a society we seem to concurrently hold two strong yet opposing attitudes about technology. People let gadgets rule their lives (hello Siri and Alexa), and yet we actively dismiss the smallest of inquiries as to how those gadgets work.

Sci-fi films and sensational media coverage are encouraging fear. But in my opinion business leaders need to be ready to experiment. Leaders need to be curious and open about technology. People need to step out of their comfort zone.

By thisisengineering-raeng

These disruptive technologies are not new, AI has been around for more than 50 years and its consumer applications have been in our midst for at least 20 of those years. Robotics has made a huge impact on manufacturing.

But recent sci-fi movies play upon the fears of data science, robots, and AI. Here is a recap of the 2013 film Her, starring Juaquin Phoenix and Scarlet Johanson. Consider this plot synopsis from IMDB website:

Theodore (Phoenix) is a lonely man in the final stages of his divorce… He decides to purchase the new OS1, which is advertised as the world’s first artificially intelligent operating system, “It’s not just an operating system, it’s a consciousness,” the ad states. Theodore quickly finds himself drawn in with Samantha (Johanson), the voice behind his OS1. As they start spending time together, they grow closer and closer and eventually find themselves in love. Having fallen in love with his OS, Theodore finds himself dealing with feelings of both great joy and doubt.

Sure, Siri and Alexa are helpful, but are we in danger of falling in love? Another sci-fi film to examine our new reality is from 2014 titled Ex Machina, starring Alicia Vikander and. Domhnall Gleeson. Here is the plot synopsis from the IMDB website:

Caleb (Gleeson), a 26-year-old programmer at the world’s largest internet company, wins a competition to spend a week at a private mountain retreat belonging to Nathan, the reclusive CEO of the company. But when Caleb arrives at the remote location, he finds that he will have to participate in a strange and fascinating experiment in which he must interact with the world’s first true artificial intelligence, housed in the body of a beautiful robot girl (Vikander).

Data science and AI are closely related. They’re not the same thing, but they rely on each other. If you’re open to taking all your sales data at every stage of the sales cycle and doing some serious analysis on it, you will find insights. You will find trend lines, and opportunities for growth that you’ve never seen before without these tools.

Business leaders should care about these tools because the barriers to entry for creators and entrepreneurs will come down. The creation, market adoption, and distribution of intellectual property will expand dramatically, There’ll be huge opportunities to create value and scaling any of those types of businesses will be cheaper and faster.

The possible opportunities are made possible by advances in computer science algorithms, high performance computing architectures, widely available and constantly improving semiconductor design, chip design manufacturing techniques, and almost infinite and basically free cloud storage.

Which Businesses Will Benefit The Most?

Companies of all sizes will be positively impacted. Small companies can develop and get products to market faster at lower costs. Some experts I’ve spoken with claim that experienced software engineers can be 30% more productive when paired with AI bots. That means companies can make either 30% more products or become 30% more valuable.

By Riccardo Annandale

Medium and large companies can leverage data sets and create models that will revolutionize healthcare consumer products, law, and other areas. I would not be surprised if a high-tech company buys a national hospital chain just for AI purposes. Why would they do that? Having ownership of vast amounts of radiology imaging data would be a compelling reason to invest billions of dollars because then you can create probably the most advanced AI model to identify early-stage cancer without any IP violations.

Small law firms and other professional services businesses are already leveraging tools from AI to do administrative marketing, content generation and automation of intensive tasks. Obviously, this is going to increase even more.

Other studies suggest that if you pair AI with a domain expert like a lawyer or a surgeon, you’ll get much, much better results than if you have the human expert alone or the AI expert alone. That will be like a super genius assistant that is right next to you, enabling you to do more and do better.

To learn more about how you might take advantage of the Fourth Industrial Revolution and other services offered by the Business Consulting for Higher Productivity Division, please email dhamon@lighthouseconsulting.com.

Daniel Hamon is a Senior Consultant in the Business Consulting For Higher Productivity Division at Lighthouse Consulting LLC. He has played key leadership roles in product development, marketing, sales, and worldwide operations and P&L. He is particularly gifted at drawing together and leading the right internal and external teams for solving complex problems, including business turnarounds. His industry expertise includes software, semiconductors, micro-electro-mechanical systems, high performance computing, cybersecurity, data encryption, crowdfunding, and artificial intelligence (AI).

Lighthouse Consulting Services, LLC – Testing Division provides a variety of services, including in-depth work style & personality assessments for new hires & staff development. LCS can test in 19 different languages, skills testing, domestic and international interpersonal coaching and offer a variety of workshops – team building, interpersonal communication. Business Consulting for Higher Productivity Division provides stress & time management workshops, sales & customer service training and negotiation skills, leadership training, market research, staff planning, operations, ERP/MRP selection and implementation, refining a remote work force, M&A including due diligence – success planning – value creation and much more.

To order the books, “Cracking the Personality Code”, “Cracking the Business Code” and “Cracking the High-Performance Team Code”, please go to www.lighthouseconsulting.com.

Charting your Sales Course for 2025!

By Patrick McClure, Sr. Consultant

It’s common in the fall time to hear company executives complain about the holiday season. I can just hear them now:

“OMG, we only have two weeks in December, and the rest of the month is a waste of time. No one will be at their desks, and we won’t be able to sell anything!”

“Everyone has visions of sugarplums dancing in their heads, and all they’re thinking about is what presents to buy for their loved ones. How in the world can we get them to focus on business?”

“I wish Thanksgiving and Christmas never existed! Arggghhhhh!”

Granted, for most companies December is a short month. Except for retailers, December is severely impacted by the holiday season and by vacations. However, December is an ideal time to put the finishing touches on your sales plan for the new year, so take advantage of this month to create a stellar plan for success in the new year.

Creating Your Sales Plan

The first step in creating your sales plan for the new year is to review your performance in the past year. For some tips on how to do this, you can read the 7 Step Sales Diagnosis Plan from our blog. If you’ve completed that review, you’ll have a solid grasp of the following essential elements:

Sales Objectives and your performance results for the last year
Highlights & Lowlights for the year
SWOT Analysis updated
Top 3 Problem areas to Fix
Top 3 Opportunities for Growth

If your review of the last year is complete, you’re already ahead of the game. Now your attention can shift to goals and objectives for the new year, and how to make them a reality. Here’s a recommended process to get this done:

1. Write down your Objectives for the new year.

Casey Stengel said it best when he told his teams:

“If you don’t know where you’re going, you’ll end up someplace else.”

Without a defined specific and written objective, you are flying blind. You can’t hit a target if it is not defined, so get your targets written down.

Your key sales objectives will support the overall business plan for the new year, and will define the “big picture” objectives for your team. Some examples might be:

“To grow our market share from 10% to 20%”
“To increase total revenue by 30% by the end of the new year.”
“To launch our new system into the marketplace and to generate $1 MM in revenue”
“To reduce selling expenses by ________________”

2. Strategic Positioning

Given the defined sales objectives for the next year, you will now consider the best positioning your company needs to give yourself the best possibility of success. Think about questions like these:

♦ Identifying where the best market opportunity resides (which of the market segments offer the most potential given your differentiators).
♦ Which sales method to use?
♦ How should your sales organization be structured for maximum effectiveness?
♦ Who are your top competitors and how can they be eclipsed, neutralized or controlled?
♦ Who are the key partners and alliances?

3. Territory/Market Analysis

Given your objectives and your strategic positioning, deepen the analysis to define or refine your intended selling geographies or industries. This analysis would reveal:

♦ Size of territory, Industry specialization, key locations
♦ Installed Base Customers & Location
♦ # of Prospects, their industry, and their location

4. Unique Value Proposition

This will be a quick review for most companies because it will simply validate the selling propositions that have been effectively used in the past year. However, if results from the last year were dismal, now is the time to really re-examine your unique selling propositions. You need to absolutely define with clarity and precision the following:

♦ Features, Benefits, and Value of your products/services.
♦ What exactly is unique about your company and what you deliver to the marketplace?
♦ Why should people do business with you, versus everyone else?
♦ What’s so special about our company?

5. Sales Forecast

This will be a detailed analysis, generally broken into quarters or monthly, of the following:

♦ Total Sales Revenue
♦ Total # of New Accounts
♦ Total Revenue for New Accounts
♦ Revenue for existing accounts
♦ Profitability
♦ Any other targets?

Your CRM system or Sales Forecast system will be loaded on a month-to-month basis with these factors. Depending on your industry, and any seasonality, you can simply target equally month-to-month or vary the targets based upon time of year.

It’s always a good idea to get the salespeople to actively contribute to this forecast, and to make sure they are absolutely in agreement with the targets. They must be committed to achieving these targets and there must be a realistic expectation that the targets can be achieved and exceeded.

6. Detailed Sales Pipeline Analysis

This is the most important element of your Sales Plan for the new year. This is the detail on exactly how you intend to achieve your goals. Take the sales objectives, analyze your pipeline and ratios, and come up with specific sales activities that are needed to accomplish your annual selling goals. These may include (but are not limited to) the following:

♦ What is your Lead Tracking System (Excel, Paper-based, automated SFA?)
♦ Total Named Prospects to Develop
♦ Total # of Opportunities in your Territory
♦ Total # of Qualified Opportunities in your assigned Industry
♦ # of Referrals from Installed Base Customers
♦ # or Leads required to feed the Sales Pipeline
♦ Where are the leads coming from? (Lead Sources report)
♦ Estimated # of Prospecting Phone Calls by rep by month
♦ Estimated # of F2F Calls needed by rep by month
♦ # of Sales Presentations needed by rep and by month

Your pipeline analysis should include Lead Sources. You should know precisely the origination point for every sale you’ve made in the past year. This will be critical information in planning where you would most productively spend your time in the remainder of the year.

When this analysis is complete, you will now know exactly the selling activities that are needed in order to achieve your targets. For instance, if your sales reps typically enjoy a 20 % close ratio for every sales presentation delivered, they will need to deliver 5 presentations to achieve one sale. All the standard selling ratios should be captured in an Excel spreadsheet and handed out to the reps. You will almost always discover that the sales team is NOT doing enough prospecting for new business!

7. Sales Process

This is a fast review of your normal sales process, fine tuning for the coming year. If it was successful in the previous year, don’t change much! If it was NOT successful, you will need to change it! Along the way, you need to identify “Best Practice” sales methodologies and identify weaknesses in the process (where are sales lost?)

In addition, you might want to review your initial business development process, particularly how opportunities are qualified to begin with.

♦ Where are sales being lost? At what point in your sales process do you fail?
♦ What’s the plan to eliminate the losses?
♦ How can the process be made more efficient and effective?

8. Key Success Factors (KSFs)

This is the most important sections of the sales plan for the manager and executive because it lists the top three KSFs that, if achieved, will guarantee achievement of the plan. One of my managers used to refer to these as the “critical few” which makes allowance for the absolute importance of them.

The KSFs are developed after considering all the foregoing sections for the sales plan. Based on an analysis of the preceding sections, ask the following:

♦ What must we do to ensure success?
♦ What does top management need to do to support us?
♦ What does our company need to help us with?

9. Resource Needs

Now that your plan is complete, it’s time to spell out the resources you need to achieve success. This may include people, support, materials, logistics, management, coaching, training and so on. If you are missing a key skill or resource, this is where you would list it.

Since you’ve developed a careful and concise analysis, you will be prepared to review with management and to request critical resources and support from other departments, such as Marketing, Human Resources, IT and Customer Support. Everyone in the company should be “in the loop” with your sales plan and they should fully support it. After all, everyone sells!

10. Sales Operations Assessment

Patrick is offering complimentary 30 minutes over the phone to identify likely root causes of sales productivity issues with at least three actionable ideas. You will discover critical problem areas, recognize underlying causes of these issues, learn at least three new ideas to implement and begin a plan of action. To learn more, email patrick@lighthouseconsulting.com.

Patrick McClure is Sr. Consultant and Practice Head for Sales & Customer Service. Over the past 30 years, Patrick has trained salespeople and managers to drive breakthrough sales results using innovative and practical techniques. He has a knack for reducing the most complex problems to utter simplicity and showing his audience exactly how start winning new clients. During his corporate career, Mr. McClure sold over $250 MM worth of products and services at corporate giants such as IBM, Hitachi Data Systems, EDS and Digital Equipment. He is a black-belt master at selling complex business solutions to C-Level executives, and today he will share his secrets with small companies hoping to crack into the Fortune 1000. As the author of 3 books on selling, Patrick passionately and patiently serves up his wisdom to readers, clients, and audiences. He caters to both small and large firms seeking to close more business. You can contact Patrick at patrickm@lighthouseconsulting.com.

Lighthouse Consulting Partners, LLC

Testing Division provides a variety of services, including in-depth work style & personality assessments for new hires & staff development. LCP can test in 19 different languages, skills testing, domestic and international interpersonal coaching and offer a variety of workshops – team building, interpersonal communication.

Business Consulting for Higher Productivity Division provides stress & time management workshops, sales & customer service training and negotiation skills, leadership training, market research, staff planning, operations, ERP/MRP selection and implementation, refining a remote work force, M&A including due diligence – success planning – value creation and much more.

To order the books, “Cracking the Personality Code”, “Cracking the Business Code” and “Cracking the High-Performance Team Code”, please go to www.lighthouseconsulting.com.

If you would like additional information on this topic or others, please contact Lighthouse Consulting Partners LLC, Santa Monica, CA, (310) 453-6556, ext. 410, pattyc@lighthouseconsulting.com & our website: www.lighthouseconsulting.com.

Using A Customer Service Culture To Drive Profit

By Patty Crabtree

In the ever-evolving business landscape, customer service remains a critical function that has been significantly impacted by the pandemic and the trend of employee turnover.

However, amidst these challenges lies a tremendous opportunity. Businesses can establish a customer service culture that not only sets them apart from competitors but also drives long-term success and profitability. Understanding the customer’s perspective is paramount in creating a customer-centric environment.

Consider this eye-opening statistic from a Harvard Business School study by Reichheld and Schefter: a mere 5 percent increase in customer retention can lead to a remarkable profit increase ranging from 25 percent to 95 percent (HBS Working Knowledge, July 10, 2000). This highlights the undeniable impact customer service has on the bottom line.

Bain & Company, a global business consulting leader, reports that repeat customers spend up to 67 percent more with a company during months 31 to 36 than in the initial six months (Bain & Company, customerloyalty.com). It’s evident that taking care of existing customers provides a faster path to cash and fosters increased spending and referrals. As a result, astute business owners prioritize customer retention as a cornerstone of their strategy.

by rekre89

While customer service is often associated with rectifying issues, it is crucial to shift the narrative and view service as an experience that can proactively prevent problems. Too often, businesses design their operations around the expectations of an ideal customer, disregarding the fact that most customers are not perfect.

To truly meet customer needs, organizations must serve customer preferences and anticipate customer requirements in advance. This approach not only enhances customer satisfaction but also minimizes costs, reinforcing the brand and creating a lasting positive impression.

In a notable customer service encounter, Jacob, a representative for a finance company, demonstrated a thoughtful focus on customer care. During a conversation with a potential client, Jacob listened attentively as the client shared their struggles and concerns leading to needing a loan as they inquired about their potential interest rate.

Thoughtfully taking the potential client’s anxiety into account, Jacob said, “This is what we are going to find out together.” This simple statement created a partnership between Jacob and the potential client, putting the prospect at ease and energizing the conversation.

By guiding the potential client through the screening questions with understanding and support, Jacob’s approach fostered a sense of trust and ensured the prospect felt heard and valued. Through this empathic approach, Jacob illustrated the transformative power of a customer-centric mindset, highlighting the importance of partnership and understanding in delivering exceptional customer service experiences.

While this story illustrates working with a prospect, the mindset of being in it together with your customers is critical to a successful customer service culture.

At the heart of a successful customer service culture lies the belief that customer support is not limited to a single department but rather filters through every aspect of the organization.

Adopting Home Depot’s adage, “If you’re not supporting the customer or supporting those who do, what is the value of your job anyway?”, is crucial for establishing a customer-centric mindset that resonates throughout the company. When customer service becomes an integral part of operations and every employee embraces it as their responsibility, the organization can achieve remarkable outcomes.

by Tumisu

One company took such an approach. Each department was challenged to define their customer path pointing back to the external client. This initiative aimed to instill the belief that every individual within the organization had customers to support, and that every action taken contributed to serving those external clients.

Not only did this shift in perspective lead to a profound cultural transformation, it also led to increased profitability. Employees realized that their roles extended beyond their specific departments, encompassing support for every customer within the organization, including their fellow co-workers. Silos were eliminated and processes were streamlined, replaced by a unified focus on providing exceptional service to all customers, both internal and external.

By embracing this holistic approach, the organization witnessed remarkable outcomes. Interdepartmental barriers dissolved as employees recognized the interconnectedness of their roles in delivering a seamless customer experience. The heightened sense of unity and shared purpose fostered collaboration, increased efficiency, and amplified customer satisfaction.

This inspiring story exemplifies how adopting a customer-centric mindset breaks down obstacles, promotes collaboration, and creates an organizational culture dedicated to serving all customers. By recognizing the value of every individual’s contribution and nurturing a shared commitment to customer support, companies unlock the full potential of their teams and deliver exceptional experiences to their customers.

by Milada Vigerova

In the pursuit of a customer service culture, it is vital to shift focus from solely nurturing prospects to consistently supporting existing customers. While businesses invest significant time and effort in the sales process, the post-sale phase is equally crucial. Implementing a comprehensive onboarding process allows businesses to not only collect essential contact and billing information but also begin building a deeper knowledge of their customers. Gaining insights into their preferred contact methods, mailing address, and personal interests enables businesses to tailor interactions and deliver personalized experiences.

Another vital aspect of a customer service culture is speed. Customers have increasingly high expectations when it comes to receiving prompt solutions. Surprising studies reveal that even minor delays can significantly impact a business. For instance, 20% of customers are deterred from making a purchase if an organization takes minutes to respond, and an additional 25 percent refrain from buying if it takes hours to receive an answer. Slow service not only frustrates customers but also results in lost sales, diminished loyalty, and reduced recommendations.

Furthermore, customer rage can initiate a harmful cycle of declining revenue, increased customer dissatisfaction, reduced employee morale, and higher job turnover. Although the Great Resignation may be a recent phenomenon, the trend of quiet quitting has long existed. To counteract this trend, organizations must prioritize creating a customer service culture by empowering employees, providing them with the necessary tools, and offering ongoing training to foster authentic engagement.

In conclusion, cultivating a positive customer service culture is pivotal for sustained business success. By prioritizing customer retention, proactively meeting customer needs, and fostering a customer-centric mindset throughout the organization, businesses can differentiate themselves, drive profitability, and achieve lasting success in a highly competitive landscape.

By Gerd Altmann

If you are open to a conversation about how to use a positive customer service culture to drive profit, or how our in-depth work style and personality assessment could help your team, please contact us at 310-453-6556, extension 403 or email us at dana@lighthouseconsulting.com and our website is www.lighthouseconsulting.com.

Patty Crabtree, Chief Executive Officer guides LCS clients seeking to improve culture design, human capital management, and develop or expand effective remote workforce initiatives. To this specialty she brings 25 years of Operations and Finance leadership, excelling in equipping and empowering profit-focused teams.

Lighthouse Consulting Partners, LLC

Testing Division provides a variety of services, including in-depth work style & personality assessments for new hires & staff development. LCP can test in 19 different languages, skills testing, domestic and international interpersonal coaching and offer a variety of workshops – team building, interpersonal communication.

Business Consulting for Higher Productivity Division provides stress & time management workshops, sales & customer service training and negotiation skills, leadership training, market research, staff planning, operations, ERP/MRP selection and implementation, refining a remote work force, M&A including due diligence – success planning – value creation and much more.

To order the books, “Cracking the Personality Code”, “Cracking the Business Code” and “Cracking the High-Performance Team Code”, please go to www.lighthouseconsulting.com.

If you would like additional information on this topic or others, please contact Lighthouse Consulting Partners LLC, Santa Monica, CA, (310) 453-6556, ext 410 pattyc@lighthouseconsulting.com & our website: www.lighthouseconsulting.com.

Now is the Time to Prepare for the Uptick In 2025: Leveraging Opportunity & Setting Your Direction

By David Shaffer, MBA, Sr. Consultant

News item: Economists, investors and the Federal Reserve have sounded alarm bells for months that a recession could come later this year. According to CNN, here are predictions from three financial institutions:

by Thomas Breher

• Bank of America CEO Brian Moynihan told CNN that he believes the US economy could tip into a recession early next year.
• Vanguard economists wrote in their mid-year outlook that they see a high probability of recession, and the “odds have risen that it could be delayed from 2023 to 2024.”
• JPMorgan Chase economists said that there could be a “synchronized global downturn sometime in 2024.”

Investors and economists last year predicted that the US could enter a recession in early 2023, after the Fed set out on its aggressive interest rate hiking campaign to tame inflation.

As we enter the fourth quarter of 2023, most organizations turn their attention to reviewing the success/issues of the current year and try to determine the appropriate focus for the upcoming year and beyond.

With uncertainty comes opportunity if a company can define strategies that incorporate its strengths and recognizes its weaknesses.

With political uncertainty and the rebound from Covid-19, this year more than ever companies are looking into the mirror to see how best to position for uncertainty. This becomes the element of strategic planning that focuses on a realistic assessment of the current environment and a projection of what an optimal future target operating model should look like.

The process of strategic planning we recommend provides an initial, objective assessment and facilitates the strategic planning necessary to meet future opportunities. This planning should focus on the definition and implementation of critical initiatives that project alternatives based upon projected potential scenarios.

What differentiates us is our ability to recognize the resources available, integrate financial scenarios, and develop a process that provides well-defined milestones and deliverables. The planning is designed to leverage the businesses’ capabilities into value creation thereby creating future options for stakeholders and owners.

Most companies schedule their management retreat to develop and establish the strategic direction for the remainder of the year, as well as a three-to-five-year outlook.

The process, although it can contribute to team building by getting away from the daily grind, frequently does not result in strategy. That’s because what starts as a noble intention or cause ends with little to no accountability, letting life return to normal soon after the planning meeting. Effective strategic planning implementation requires accountability both in the creation and management of strategic initiatives.

Here is practical and accountable approach to effective strategic planning and implementation:

by Mario Aranda

Step One. Develop Strategic Initiatives. Many times there is confusion between what initiatives are truly strategic versus what are simply tasks and obstacles that impact the daily operating procedure.

As an example of what not to do: one company identified distribution of various financial reports as a strategic means of raising financial performance. Although the concept may sound strategic it is merely an improvement in task execution, addressing an operational issue rather than a strategy that aligns with the direction of the company.

Here is what you should do: Your strategic planning session should generate and classify two types of initiatives.

1. A few critical initiatives expected to be implemented in the short term, within the current fiscal year
2. A few growth initiatives, requiring more exploration in order to lay the foundation for future critical initiative consideration.

Organizations that define more than five to six critical initiatives are generally focused on task implementation rather than strategy. Likewise, exploration of more than two to three growth initiatives represents a strategic planning outcome that has no direction or focus.

Step Two. Assign Accountability. Once both critical and growth initiatives have been defined, individual project managers should be assigned to lead the charge, plan the implementation, drive the process and communicate the results. The use of chartering is a process commonly used by project managers that allows organizations to clearly convert strategy into action while managing accountability.

For each strategic initiative a charter is written, reported against and reviewed regularly by the management team. It is important to note that as a result of exploration efforts, growth initiatives can often become new critical initiatives that require project managers and charters.

Step Three. Build Strategic Project Charters. Multiple resources are typically used to implement each strategic initiative. However, it is essential that one individual have responsibility and accountability for each project and project charter.

The aggregate of strategic initiatives and associated charters represent the short term and long-term implementation of the key strategies. Although they are prepared and managed by different individuals, it is important that the approach is consistent.

So just what does one include in a charter? Let’s take a deeper look:

Background. Description and facts related to the problem, opportunity or situation that the project is going to address. The background lays out the context of the charter; however the details of the charter are laid out in subsequent sections. The background should refer to discussions generated during the strategic planning session.

by Skeeze

Key Challenges. In every endeavor there are generally challenges. This section provides a description of the challenges, obstacles and issues that must be overcome in order to successfully complete the charter (project) and to deliver the benefits. This is not a description of the tasks, even though carrying out the tasks may be challenging.

Project Overview And Rationale Description of what the project will accomplish at a high level, and a list of the project objectives and business benefits.
Brief example: The objective of this project is to develop and implement a new, automated sales order entry system. The new system should reduce the time to configure and enter a new order from four hours to approximately 20 minutes (objective). It will significantly reduce order entry errors, increase sales and improve customer satisfaction (benefits).

Approach. Description of how the project will be carried out: the team, methodology, and timeframe for carrying out the project. The description should be a high level and should not duplicate the list of milestones or major deliverables.

Scope. Description of the boundaries of the project: what it will and will not address.

Major Milestones. Milestones should reflect the overall approach and should cover the complete lifecycle of the project. The list of milestones does not however constitute a complete project plan. Milestones will be changed and should be updated when the project plan is completed.

Start Date: xx/xx/xxxx End Date: xx/xx/xxxx
First Major Milestone: xx/xx/xxxx
• Major Action: xx/xx/xxxx

Middle Target Date xx/xx/xxxx
• Major Action: xx/xx/xxxx
• Major Action: xx/xx/xxxx

Milestone close to completion: xx/xx/xxxx

Major Deliverables. List of specific accomplishments, documents, or other tangible outputs of the project. Deliverables are not the same as objectives or business benefits. The deliverables may duplicate some of the major milestones (i.e., the completion of a deliverable could be a milestone.)

Stakeholders and Resources

• Customer: [Group that will directly benefit from this project. Could be an internal or external customer or stakeholder group. Be specific.]
• Sponsor: [Executive who has overall responsibility for the project. Approves the charter and budget. Heads up Steering Committee as needed.]
• Project Manager: [Manager with responsibility for the leadership and day-to-day management of the project.]
• Outside Resources: [As needed.]
• Team Members: [Resources assigned to the project who will participate throughout the project. Do not include SMEs (subject matter experts) or other resources that work on specific tasks or are consulted with during the project.]

Project Budget:

Training materials: $ X
Marketing materials: $ Y
Outside resources: $ Z

Assumptions, Constraints and Concerns

Business Consulting Services from Lighthouse Consulting

by rawpixel

Assumptions:

• [Events or conditions that must be in place in order for the project to start or to be completed.]
• E.g. new marketing manager must be hired and in place by no later than 6/1.

Constraints:

• [Limitations that the project must adhere to.]

Concerns:

• [Events or conditions that may occur, that would impact the successful completion of the project.]
• E.g., If the pending acquisition closes before 7/31, some of our team resources may be pulled into the integration effort.

The assumptions, constraints and concerns must be specific to the project – not conditions that are necessary for any project. Examples of conditions that should not be listed are:

• Having adequate budget, resources and strong support from leadership. (True for any project.)
• No major economics or business disruptions. (True for any project.)

Step Four. Monitor And Communicate Progress. Many organizations struggle with the implementation of key initiatives; accountability is frequently a major stumbling block. By assigning Project Managers and the consistent use of project chartering, project plans can be well defined, resourced and monitored. The aggregate results of the charters collectively address the implementation of defined key initiatives. It is customary that on a weekly basis, each Project Manager reports the status of their charter so that combined project plans are managed by a single source. That is, for quality and consistency the overall progress of the initiatives is maintained in a central repository accessible to the entire management & leadership team.

There are many ways to distill strategic planning into execution. Chartering is a great way to focus on execution while creating accountability and buy-in throughout the process.

by Hans

The Economic Outlook For An Uptick In 2025 To 2030

The US Congressional budget Office predicts the economy will continue to expand during the second half of the decade. Output should grow at an average annual rate of 2.1 percent over the 2025–2030 period—faster than the 1.8 percent average annual growth of potential output. The unemployment rate should continue to drift downward, reaching 4.4 percent by the end of 2030. Inflation should be stable during the 2025–2030 period.

If you are open to a conversation about how to develop your next strategic plan to prepare the recession and coming uptick, or how our in-depth work style and personality assessment could help your team, please contact us at 310-453-6556, extension 403 or email us at dana@lighthouseconsulting.com and our website is www.lighthouseconsulting.com.

Recent Open Line event on this Topic

We recently had an Open Line event on this topic with David Shaffer… to see the webinar, please click the link below:
Preparing for the 2024 Potentially Mild Recession & the Uptick In 2025 – Leveraging Opportunity And Setting Your Direction
https://zb0dc3.a2cdn1.secureserver.net/openline/081723/OpenLine081723.mp4

David Shaffer is our practice head for our Business Consulting For Higher Productivity Division for our ERP, M&A and process improvement practice. He is recognized for his ability to effectively integrate all aspects of the business, including financial management, information systems, infrastructure, sales management, sales strategies, and operations. David assists companies from planning through operational and business process improvement opportunities to the selection and integration of management information systems solutions. His range of company support includes start-ups through Fortune 500 firms.

Lighthouse Consulting Partners, LLC

Testing Division provides a variety of services, including in-depth work style & personality assessments for new hires & staff development. LCP can test in 19 different languages, skills testing, domestic and international interpersonal coaching and offer a variety of workshops – team building, interpersonal communication.

Business Consulting for Higher Productivity Division provides stress & time management workshops, sales & customer service training and negotiation skills, leadership training, market research, staff planning, operations, ERP/MRP selection and implementation, refining a remote work force, M&A including due diligence – success planning – value creation and much more.

To order the books, “Cracking the Personality Code”, “Cracking the Business Code” and “Cracking the High-Performance Team Code”, please go to www.lighthouseconsulting.com.

Defining Your Culture and Hiring Strategically

By Patty Crabtree

Picture in your mind a race car speeding toward that waving checkered flag as it prepares to cross the finish line. If you think of a company like a high-performance car, culture is the oil that allows everything to run smoothly to help achieve your goals.

Culture reflects what is greatest, genuine, and noble about the company. It is the key behaviors an organization expects as the team works together and with its clients and vendors.

Culture establishes the foundation of the company and defines the qualities to be successful and help achieve its mission.

Overcoming A Culture Challenge

The culture journey for Bill’s company started with identifying the key attributes that they felt exemplified how they wanted to work together. Bill communicated it to staff and shared it with his clients. He posted it on the breakroom wall as a reminder. The company even branded it in their email signature blocks.

But the challenge was their behaviors did not reflect those defined values. It was not the heart of the organization. The words chosen were what they seen other successful companies using to define their values. It just was not who they were, how they were making their decisions and how leadership was supporting staff.

This misalignment led to a high turnover rate. A turnover rate that cost not only the hard dollars and time to recruit new candidates, but the soft dollar costs of repeated onboarding and staff scrambling to cover all the work. The situation had an adverse impact on company morale. Overall, the company had stalled in its growth.

Bill and his leadership team were puzzled. They felt they had a good work environment and didn’t understand what was holding them back. They were committed to creating an environment for growth and decided to take a step back to reassess their approach.

Bill’s team went through an exercise to help them identify the genuine culture for their firm. What were the core values that would drive their business, their team? Through this effort, they uncovered their own unique style and reflected it in their values.

Then, they took it one step further. Each value was clearly defined to communicate what it meant to the organization. Definition statements were created for each value to describe its intent. These enhanced values were shared with staff and communicated on a regular basis. Leadership reinforced them in their daily interactions.

The updated values were also more deeply embedded into their recruiting process. Behavioral interview questions were developed that focused on cultural fit which helped pinpoint the best candidates.

Over time, Bill’s company’s turnover was reduced by more than 50%. The recruitment process brought the right people to the team. Bill and his leadership team were successfully enhancing their infrastructure and teamwork which drove the growth.

Nurturing the culture and creating a stronger recruiting strategy took a focused effort to produce the desired results. In the long run, it paid dividends for them. Year after year they exceeded their goals and built a well-oiled machine.

Strong Culture Creates The Power of Alignment

One of the most powerful tools is alignment. Alignment brings a shared vision with everyone moving in the same direction.

Every company has culture whether it is by accident or by design. Some may be in that early growth stage and have been chasing the business opportunities, so culture has not been formally developed. Others may have determined their values but the day to day takes over and it isn’t nurtured.

If your company is being outperformed in the marketplace, you experience high turnover in key positions, financial performance is declining, or just want to move from good to great, often these issues are a result of an unhealthy culture.

Alignment empowers your staff with the knowledge of what to do, how to do it and why it is being done. It gives an emotional stability to their work world that encourages high performance.

Be Purposeful With Your Culture

Developing that path toward alignment is one part of the process. Being purposeful with it is another aspect. Leadership must walk the walk. If this does not happen, then your culture will struggle.

Once you have defined your culture and it has been effectively communicated to staff, a critical part of the process comes into play. To walk the walk. It starts with your leadership team embodying your culture in all their actions.

Clearly define how you want to lead, what is your purpose, something that rings true to the heart of the organization. Then, live by it consistently even though the hardest decisions.

Integrate Culture With Your Hiring Strategy And Beyond

At times, hiring can feel like a shot in the dark. You meet with the candidate, assess that they have the technical skills needed, you like them. So, you hire them and then 30-90 days you realize they aren’t fitting in and thriving in your organization. The situation can be confusing because on paper everything looked good though in execution it doesn’t meet your expectations

The missing piece here is understanding that person’s values and how it fits into your organization. Developing a recruiting process that supports your culture will help make it a more effective practice and lead to a stronger team environment. Hire people who believe in and display the values important to your organization. When someone comes onboard and does not embody your values, it can slow progress, disrupt teamwork, and cause morale issues.

Adopt Behavioral Interviewing

Once the core qualifications are met, the best interview questions are behavioral based. Questions around the candidate’s approach to certain situations or experiences.

In an interview, you want the candidate to speak more than you do. You want to know about their experiences and how they approach different situations. This does not come from asking the basic “tell me about yourself” or “where do you see yourself in 5 years.” This comes from “give me an example” or “tell me about a time.”

Ask the candidate to describe the culture at their last firm. Tell me about what worked well? What could have been improved? What are the elements of a company’s culture that they feel creates an excellent work environment? Have them share a story about how culture helped resolve an issue and what was their role in that resolution? Have them share a story about how culture inhibited a project they were working on and what happened.

Another approach is to interview your ‘A’ players about the qualities they feel makes them successful or someone successful in the position. Listen to their perspective on successful outcomes and teamwork. Use this information to build the behavioral based questions.

Open-ended questions are the best way to learn about people and determine their fit into your culture. Ask questions that tie into those success qualities for the position and have candidates share stories about their execution of the values most important to your organization.

Improve Onboarding Because Hiring Doesn’t End With An Offer Letter

Culture appears in every aspect of your organization. It flows through recruiting to onboarding and long-term retention.

The opportunity to instill your culture with a new team member is through a detailed onboarding process that reinforces your culture and expectations along with training on the systems and job specific tasks.

Many times, a company will bring someone in, have them complete the necessary paperwork, give them a quick tour, show them their desk, give them a quick overview and set them loose. This approach is a lost opportunity.

Developing a mapped-out onboarding process that includes learning about the organization, its culture, the different departments, and developing relationships along with the necessary job specific training can set a great foundation for success.

It helps create connection and enhance engagement. A well thought out onboarding process connects new hires to every aspect of the organization along with developing relationships throughout the firm. Many new hires express gratitude for this investment in their success.

Here Is The Bottom Line

Culture takes regular nurturing. Commit to creating an environment where staff will thrive, clients will receive excellent service and your external partners will feel valued and you will reap the benefits. Keep steering everyone in the same direction, toward the same goals and vision course correcting when needed.

Lighthouse Consulting Partners, LLC, has a team of inter-disciplinary specialists ready to help raise the effectiveness of critical functions within the organization, such as Sales, Customer Service, Operations, and IT. From team building to implementing cybersecurity technology, LCS consultants are uniquely suited to advise small, mid-sized and global companies. We can assist with in-depth workstyle and personality assessments along with skills testing for new hire candidates at all levels within an organization. Each is a former business executive with extensive strategic and tactical skills. Our consultants are poised to provide, on short notice, highly personalized and cost-effective guidance and tools to boost the performance of a department or organization. For additional information please email pattyc@lighthouseconsulting.com.

Patty Crabtree is a Chief Executive Officer at Lighthouse Consulting Partners, LLC with 25 years of operations and finance leadership experience along with building a successful remote workforce. She has extensive experience in successfully leading and growing teams. She was instrumental in the development of an operations infrastructure that resulted in consistent increased profits and employee engagement. Patty has also effectively navigated the challenges of change management in the ever-changing business world.

Lighthouse Consulting Partners, LLC

Testing Division provides a variety of services, including in-depth work style & personality assessments for new hires & staff development. LCP can test in 19 different languages, skills testing, domestic and international interpersonal coaching and offer a variety of workshops – team building, interpersonal communication.

Business Consulting for Higher Productivity Division provides stress & time management workshops, sales & customer service training and negotiation skills, leadership training, market research, staff planning, operations, ERP/MRP selection and implementation, refining a remote work force, M&A including due diligence – success planning – value creation and much more.

To order the books, “Cracking the Personality Code”, “Cracking the Business Code” and “Cracking the High-Performance Team Code”, please go to www.lighthouseconsulting.com.

If you would like additional information on this topic or others, please contact Lighthouse Consulting Partners LLC, Santa Monica, CA, (310) 453-6556, ext. 410, pattyc@lighthouseconsulting.com & our website: www.lighthouseconsulting.com.

Customer Service is an Entire Company Endeavor

By Dana Borowka

“If you want to know how to retain customers, you need to step outside your own processes and consider what it is like from the customer’s perspective”, says Deb Brown, author of the upcoming book, Lifelong Loyal Clients.

Brown notes that a mere 5 percent increase in retention will increase profits anywhere from 25 percent to 95 percent, according to a Harvard Business School study (Reichheld and Schefter. “The Economics of E-Loyalty.” HBS Working Knowledge. July 10, 2000).

Clearly customer service has a bigger impact on the bottom line than acquiring new customers. Bain & Company (a leader in global business consulting) reports that repeat customers spend more with a company— up to 67 percent more in months thirty-one to thirty-six than months zero to six.

“Taking care of existing customers is a faster path to cash than pursuing new customers,” says Brown. “Long-term customers spend more and refer more. Knowing this, smart business owners focus on retaining customers.”

Brown runs a company called Touch Your Client’s Heart. She works with business owners who want to build better relationships and never let an important contact slip through the cracks.

In her book she also notes a study done by customer experience consulting firm, Walker, which predicted that by the year 2020, customer experience will be more important than price or product to customers.

“The experience the customer has determines their loyalty and retention,” says Brown. “Customer retention makes a huge impact on your bottom line.”

Nobody’s Perfect

“Customer service is often seen by customers as the place to go when things go wrong,” says Mike Wittenstein, an international customer service expert. “Designing service as an experience is how you can get things to go right in the first place.”

Wittenstein is the founder of StoryMiners, one of the world’s first customer experience design consultancies. Based in Atlanta, he is an accomplished consultant, designer, and speaker who works globally in four languages.

“Too many companies design their business around their expectations of a perfect customer’s needs,” says Wittenstein. “The problem is that most customers aren’t perfect. Most walk in expecting a business to fit the way they want to work.”

A big opportunity for customer service across most industries is to not only respond to customer requests when they ask—but to anticipate their needs earlier. Sensing what customers will need sooner means you can make them happier—and do it at lower cost to the business and with a lift for the brand.

“If you’re not supporting the customer or supporting those who do, what is the value of your job anyway?” says Wittenstein. “That’s a Home Depot adage. It applies to everyone. Customer service works best when it’s brought into the heart of operations. It is truly everyone’s job.”

Onboarding Customers is Job One

“Often, businesses focus on prospects,” says Brown. “They give attention, nurturing, and lots of touches to bring prospects though the sales process. Sometimes, when they come to the end of the sales process and make the sale, business owners breathe a sigh of relief and then stop paying attention.”

Brown says onboarding is where you can change the way you do business and make a big impact on your customers. Customers, at that time, may be feeling a little bit apprehensive about the investment they just made. They may be feeling excited about starting to work with your business, but if you stop the communication, the excitement wanes and they may be a little unsure about what comes next.

“Having a formal intake process can not only assure you have vital information like contact details and billing information, but also be a great way to start getting to know your customers.,” says Brown.

As you interact with your customers, continue to pay attention to details about them and about their lives. It’s those personal details that help you get to know them better and deepen your relationship with them. What are their hobbies, their families? Do they have kids, grandkids, or a significant other? Are there things going on in their extended families? Do they have parents they are caring for? All of these little details are very important to them, and when you pay attention to those details, you find out what matters most to your customers.

“Touching your customers’ hearts and really wowing them is the best way I know to build loyalty to your business,” says Brown.

According to Brown, there are several things you should know about your customers so that you can wow them in a personal way.

• All Contact Info. We live in a virtual world and sometimes never meet face to face with customers. Other times, customers come to our place of business. It’s easy to think that the only information you need is a phone number and email address. Take the time to also get their mailing address.
• Who Do They Care About Deeply? Most people have someone who is important to them, be it a significant other, children, parents, siblings, pets, or a close group of friends. They probably sacrifice for them and spend most of their free time with them.
• What Are They Passionate About? Are there hobbies, activities, causes or organizations they spend their time with? Knowing what is important to them and what brings them joy helps you know them better as individuals.
• How Do They Indulge Themselves? For some people, a piece of chocolate or a cup of coffee is the thing that makes them happy. Others enjoy going to the theater or reading a book. Knowing what your customers would do to treat themselves allows you to customize how you reward them.

We’re Sorry, So Sorry

Sometimes, you make one mistake and you can apologize and move on. Once in a while, however, you may feel the need to do a little more. It may be that you have dropped the ball more than once. If you need to apologize in a bigger way, it might be a good time to send an “I’m sorry” gift.

“It isn’t necessary to send a gift every time you make a mistake,” says Brown. “Often a simple apology in person or over the phone is enough to fix what went wrong. An email or personal note in the mail can add to your sincerity. Don’t overdo it. Once the other party has forgiven you, it is time to move on and let it go.”

An “I’m sorry” gift doesn’t necessarily have to cost a lot; it depends on how big the mistake was.

“The act of going the extra mile and sending something out to say you are sincerely sorry can do a lot to repair the trust you have broken,” says Brown. “You are showing your customer that you acknowledge whatever you’ve done to mess up his or her day or to take up his or her time. You understand the value of time and you’re willing to pay for it.”

When you take the time and effort to apologize with a gift, it goes a long way in repairing a situation. You are able to reestablish trust and that person is willing to try again with you. Hopefully you’ve learned your lesson and you won’t make the same mistake again.

Dana Borowka, MA, Partner of Lighthouse Consulting Partners, LLC and his organization constantly remain focused on their mission statement – “To bring effective insight to your business”. They do this through the use of in-depth work style & personality assessments to raise the hiring bar so companies select the right people to reduce hiring and management errors. LCS can test in 19 different languages, provide domestic and international interpersonal coaching and offer a variety of workshops – team building, interpersonal communication, stress & time management, sales & customer service training and negotiation skills as well as our full-service Business Consulting Division. Dana has over 30 years of business consulting experience and is a nationally renowned speaker, radio and TV personality on many topics. He is the co-author of the books, “Cracking the Personality Code”, “Cracking the Business Code” and “Cracking the High-Performance Team Code”. To order the books, please visit www.lighthouseconsulting.com.

Lighthouse Consulting Partners, LLC Divisions

Testing Division provides a variety of services, including in-depth work style & personality assessments for new hires & staff development. LCP can test in 19 different languages, skills testing, domestic and international interpersonal coaching and offer a variety of workshops – team building, interpersonal communication.

Business Consulting for Higher Productivity Division provides stress & time management workshops, sales & customer service training and negotiation skills, leadership training, market research, staff planning, operations, ERP/MRP selection and implementation, refining a remote work force, M&A including due diligence – success planning – value creation and much more.

To order the books, “Cracking the Personality Code”, “Cracking the Business Code” and “Cracking the High-Performance Team Code”, please go to www.lighthouseconsulting.com.

If you would like additional information on this topic or others, please contact Lighthouse Consulting Services LLC, Santa Monica, CA, (310) 453-6556, extension 410, pattyc@lighthouseconsulting.com & our website: www.lighthouseconsulting.com.

How To Develop The Next Generation Of Company Leaders

By David Shaffer, MBA, Sr. Consultant

Finding and keeping great employees is getting increasingly hard. Your company’s ability to fight and win the ongoing talent wars hinges on your most important asset: your leaders.

by rawpixel

According to research in the Harvard Business Review, “Leaders who prioritize relationships with their employees and lead from a place of positivity and kindness simply do better, and company culture has a bigger influence on employee well-being than salary and benefits (“The Power of Healthy Relationships at Work,” June 21, 2022).

When it comes to attracting and retaining better employees, it comes down to leaders fostering positive relationships at work. But positive leader-employee relationships do not happen by chance.

Most managers weren’t born knowing how to create those positive relationships. But your organization should not suffer while your leaders learn by trial and error. In an age when there is an ever-escalating war for the better employees, it has never been more important for a business to invest in developing leaders.

This is why CEOs of privately owned companies in the $5 million to $100 million in revenue range and division heads of global organizations need to make sure to invest in training managers.

In other words, so one day they can confidently turn over the day-to-day management of the company to the next group of leaders. Here is a comeback story of a business owner who did just that.

How Fred Developed New Leaders

This is the tale of a 48-year-old business owner named Fred (not his real name), who created a small manufacturing company with annual revenues north of $5 million. On a personal note, Fred was a spiritual man who enjoyed being an active volunteer at his church.

On the job Fred had faith in his people and believed in them to work issues out. Unfortunately, that led to him being a victim of undeserved misfortune, His people loved working for Fred and knocked themselves out for him; however, as the adage states, haste makes waste.

Fred’s business problem was wasteful rework costs in excess of 35%, which meant that millions of dollars of the products required rework. That’s a tremendous amount of dollars that had to be absorbed by the business on a regular basis.

When Fred invited me in, I did an assessment to determine the root causes of the troubles. On the basis of that review as well as doing the LCS in-depth work style and personality assessment, we identified two solutions that needed to be implemented.

“On top of the rework nightmare, sales are dropping like a stone because all of the sales are being funneled through me, and I am totally consumed by the rework issue,” said Fred. “My sales team has been reduced to being order takers, not order generators. These are good people, and I do not know what to do.”

“We can fix this, Fred,” I told him. “It’s not going to be easy because you have some blind spots. You need to make some changes, but we can tackle the two needed solutions together.”

The first solution was a lean manufacturing process, which included quality control checks throughout the manufacturing process. That way, they could identify potential defects right at the point of the defect rather than at the end when it’s delivered to the customer.

By Mihai Surdu

That may sound like a very simplistic thing to do. However, understand that within the operation, there was a need to develop leaders who understood how to schedule the projects, communicate the goals to their team, and resolve issues with the people.

We conducted workshops for each of the shop supervisors, plus the shop foreman. We also brought in the sales team to talk about effective communication between sales and operations so that we could identify where time was being spent.

The second solution was to turn over the reins to the next generation. Eventually, we removed Fred as the owner from the day-to-day operations and put in place an executive team that included sales management, supervisors, shop foremen, as well as accounting to meet on a daily on what are the issues. We also did our LCS team building program, which includes using our LCS in-depth work style and personality assessment for the staff members. This provided me with insights into how to get the most from the team members as well as with helping them to bond and communicate with each other at a whole new level.

The net result was that the rework was reduced to 5% from 35%, and sales rose by 15% because now sales were not having to deal with the quality issues that were affecting sales. And here’s the kicker, Fred was a happier owner because it allowed him more volunteer time to lead bible study sessions at the church.

Seven Steps To Develop The Next Generation

With Fred, we followed these seven steps:

Step One. Maintain the mission, vision, and values that are a part of the company. The journey begins with an assessment of the DNA of the business.

by StockSnap

Step Two. Recognize the strengths that each person brings to the company. Leadership is not a birthright; it is about potential. So, test your people to assess leadership potential. Conducting in-depth work style and personality assessments can be extremely useful.

Step Three. Understand that leadership is something that is developed. Know this: leaders are not born; leaders are trained. Never has a baby been born, and the doctor slapped his or her bottom and declared, “Now here is a future company president.” Certain positive traits develop during a person’s life, which is a gift. But just relying on gifts and not training future leaders is a bad option for small-to-midsized companies.

Step Four. Dispel the belief that the best performers make the best leaders. Don’t make the classic blunder of just thrusting top performers into leadership roles. That is a 50/50 proposition at best. Once, I was a director of business process improvement and information systems consulting at one of the big accounting firms. The philosophy within the CPA firm was that you took your top-performing senior managers who were outstanding in doing tax returns, and you, therefore, promoted them to partner. Then we came to the realization that they don’t know how to be good at business development, a key requirement of a partner.

Step Five. Allow for creativity yet stay within the values of the company. People are not robots. And nor would you want them to be.

Step Six. Train leaders throughout all levels of management or job responsibilities. If you think training is expensive, then look at the costs of not training. Trained leaders make it easier for the company to fill jobs with the right people, retain top talent, and keep employees fully engaged. Today this is no easy feat, and paying more in wages and benefits is not the answer.

Step Seven. Introduce accountability and taking responsibility. Are you familiar with the “Miracle on Ice” with the US hockey team winning the Olympic gold medal in 1980? The underdog US team beat the Russians and made it to the finals to win it all. But if you really dig into the analysis of what happened, the coaches of that team took a bunch of individuals that were stars at different levels and molded them into a team. They achieved their goal of winning a gold medal by introducing accountability and taking responsibility.

Use A Three-Phase Approach

To optimize success, companies use a three-phase approach:

by Ronald Carreño

Phase One. Company Assessment And Understanding. This starts with meetings with executives and ownership to understand the company’s mission, vision, and values. Then comes outlining a key strategy for transition and personnel development. Follow this with preparing an objective assessment of the current environment, including gaps analysis to reach the desired structure. Next, we need to get everyone on board with the changes, so we prepare a presentation for review with key personnel.

Phase Two. Conduct A Workshop On Leadership And Accountability. Begin by reviewing components of leadership. Next, cover how to create an environment of accountability. Then cover the characteristics of effective communication. This is followed by a discussion of setting and achieving goals by leveraging talent and reaching individual potential. Lead the group to understand how to achieve team effectiveness. Nothing is ever smooth, so cover how to handle and resolve conflict. Finally cover the most effective means of coaching.

Phase Three. Continued Follow-up. This is not a case of setting it and forgetting it. Schedule one-on-one coaching sessions. Conduct group meetings to share experiences. And celebrate milestones that measure achievement.

Summing It Up

In my experience, privately owned companies are looking to put in place the next level of leadership within their company.

by free photos

The main goal is to allow the existing ownership to be able to have appropriate leaders developed within the organization that allows for the owner/manager to extricate themselves from the day-to-day business and still be in a position to provide high-level feedback on what’s going on within their company.

If you are open to a conversation about how to develop your next generation of leaders, or how our in-depth work style and personality assessment could help your team, please contact us at 310-453-6556, extension 410 or email us at pattyc@lighthouseconsulting.com and our website is www.lighthouseconsulting.com.

David Shaffer is our practice head for our Business Consulting For Higher Productivity Division for our ERP, M&A and process improvement practice. He is recognized for his ability to effectively integrate all aspects of the business, including financial management, information systems, infrastructure, sales management, sales strategies, and operations. David assists companies from planning through operational and business process improvement opportunities to the selection and integration of management information systems solutions. His range of company support includes start-ups through Fortune 500 firms.

Lighthouse Consulting Partners, LLC

Testing Division provides a variety of services, including in-depth work style & personality assessments for new hires & staff development. LCP can test in 19 different languages, skills testing, domestic and international interpersonal coaching and offer a variety of workshops – team building, interpersonal communication.

Business Consulting for Higher Productivity Division provides stress & time management workshops, sales & customer service training and negotiation skills, leadership training, market research, staff planning, operations, ERP/MRP selection and implementation, refining a remote work force, M&A including due diligence – success planning – value creation and much more.

To order the books, “Cracking the Personality Code”, “Cracking the Business Code” and “Cracking the High-Performance Team Code”, please go to www.lighthouseconsulting.com.

Archive for year: 2023

By Robert Maurer. Ph.D

This can be a positive and healthy experience if we approach the task with four guidelines:

1. Honor the Sorrow and the Hope

2. Holidays are to be Shared

3. Holidays are a Time of Giving

4. Be Good to Yourself

Tips to Handling the Holidays

By Dana Borowka, MA

Why You Need To Be On Guard

How To Evaluate Assessments

Our Point Of View: Faster Is Not Better

By Paul David Walker, CEO Genius Stone Partners

Five Steps To Plan For The Coming Year

Now is the time for business leaders to plan.

Knowing The Difference

First We Become a Team

Stimulate Insight

We Work Together To …

The Habit of Reflection

By Dan Hamon, Senior Consultant

The First Three Industrial Revolutions

What Really Is The Internet of Things

Strong Yet Opposing Views Of Technology

Which Businesses Will Benefit The Most?

By Patrick McClure, Sr. Consultant

Creating Your Sales Plan

1. Write down your Objectives for the new year.

2. Strategic Positioning

3. Territory/Market Analysis

4. Unique Value Proposition

5. Sales Forecast

6. Detailed Sales Pipeline Analysis

7. Sales Process

8. Key Success Factors (KSFs)

9. Resource Needs

10. Sales Operations Assessment

By Patty Crabtree

By David Shaffer, MBA, Sr. Consultant

By Patty Crabtree

Overcoming A Culture Challenge

Strong Culture Creates The Power of Alignment

Be Purposeful With Your Culture

Integrate Culture With Your Hiring Strategy And Beyond

Adopt Behavioral Interviewing

Improve Onboarding Because Hiring Doesn’t End With An Offer Letter

Here Is The Bottom Line

By Dana Borowka

Nobody’s Perfect

Onboarding Customers is Job One

We’re Sorry, So Sorry

By David Shaffer, MBA, Sr. Consultant

How Fred Developed New Leaders

Seven Steps To Develop The Next Generation

Use A Three-Phase Approach

Summing It Up

In-Depth Work Style Personality Testing

Talent Development

Lighthouse Consulting Partners, LLC

Translate

Follow Us

Latest Posts from our Blog