Table of Contents

Section I — Cracking the Business Code

Introduction from Dana Borowka, MA
Chapter 1 – A Code Worth Cracking

Section II — Leadership

Chapter 2 – Seven Imperatives to Inventing Your Company’s Future
Chapter 3 – Cracking the Leadership Code: What Type of Leader Are You?
Chapter 4 – The Fog of Uncertainty: Dealing with Uncertainty to Reach Your Destination
Chapter 5 – Honoring Mistakes
Chapter 6 – The Two-Tunnel Trap

Section III — Management

Chapter 7 – What It Takes to Manage Up and Manage Down: Five Key Points for Management
Chapter 8 – Resolving Conflict Successfully
Chapter 9 – How to Keep Focused during Difficult Times
Chapter 10 – To Be in the Right Place at the Right Time – Think Like a Weirdo!
Chapter 11 – Twelve Tips on How to Think Clearly and Not Let Fear Control You
Chapter 12 – Can Your Staff Solve Challenges When Faced with Obstacles?
Chapter 13 – Eight Ways to Manage Your Time Effectively
Chapter 14 – The Organizational Tune-Up – Time Management Assessment

Section IV — Hiring and Retention

Chapter 15 – Screening Job Candidates — The Top Ten Hiring Mistakes and How to Avoid Them
Chapter 16 – Keep What You’ve Got — Attracting and Retaining Top Talent
Chapter 17 – Optimize Your Staffing Decisions by Using In-Depth Work Style and Personality Assessment Tools

Section V — Culture

Chapter 18 – Creating a Culture Strategy — On Purpose — For Today and Tomorrow
Chapter 19 – Is It Time for a 360?

Section VI — Marketing, Sales and Customer Service

Chapter 20 – Three Golden-Nugget Strategies for Capturing New Market Share
Chapter 21 – Seven-Step Sales Diagnosis Plan
Chapter 22 – The Value of Customer Service: It Can Make You or Break You
Chapter 23 – Are You Being Commoditized?

Section VII — Operations

Chapter 24 – Things to Consider for Operational Excellence
Chapter 25 – Are You Getting Full Value from Your System, or Could Your System Use a Realignment?
Chapter 26 – Streamlining Distribution

Section VIII — Information Technology

Chapter 27 – IT Department for a Twenty-First-Century Organization

Section IX — Globalization

Chapter 28 – Global Strategic Planning — Top Considerations
Chapter 29 – Doing Business in China
Chapter 30 – Business Etiquette Around the World

Section X — Planning for Challenging Times

Chapter 31 – Planning for When Times Get Rough
Chapter 32 – Deeply Prepared People Create Their Own Weather

Section XI — Advice for Code Cracking

Chapter 33 – What Does It Take to Crack the Business Code?
Chapter 34 – Final Thoughts