The Power of 360 Assessments In the Evolving Workplace

By Patty Crabtree, Sr. Consultant

Back in math class, you learned 360 degrees meant to go full circle, a whole circuit, the complete cycle, or a literal round trip. In other words, to circle around to get a full view. In today’s evolving workplace, leaders are taking a complete new full look at the 360 assessments.

by Gerd Altmann

Beginning in the 1990s, the natural desire to improve the performance of leaders through feedback gave rise to the popularity of 360 assessments. The objective was using these assessments is to create high-performing organizations by tapping into the collective feedback of many colleagues, rather than just a top-down approach.

In today’s evolving hybrid work environment, 360 assessments can be an important tool. The fundamentals of remote interactions are different than having everyone in the office. Attaining meaningful feedback regarding interpersonal interactions can help guide a company leadership and overall team training. Meaningful dialogues can lead to individual and company development plans that support the desired growth and success.

That is the power; however, there is a danger. The amount and level of training of those providing 360 assessment feedback can impact the level of accuracy of the feedback. There can also be a lack of follow through with the feedback. Without guidance from a trained professional, bias may distort the value of the feedback.

But there is a way to avoid this feedback peril.

Why The Waning Effectiveness?

Naturally to some degree people are resistant to feedback. We all have defenses against feedback, so the process needs to be mediated by someone who is trained to do this.

Before using 360 assessment assessments, some people are curious about the origins of the approach. It all began around 1930 when military psychologist Johann Baptist Rieffert developed a methodology to select officer candidates for the German army.

by Dorothe

The jump to the business world occurred in the 1950s when the Esso Research and Engineering Company gathered information on employees, which arguably is the first recorded business use of the technique.

Also called multi-rater assessments, 360 assessment feedback is a process through which feedback is gathered from an employee’s supervisors, subordinates, and colleagues, as well as a self-evaluation by the employee themselves. The 360 assessments can be contrasted with downward feedback from the boss or upward feedback delivered to managers by staff.

Over the years, 360 assessments have lost some of its effectiveness. This is due to many factors. Automation has taken away from the meaningful aspect of the feedback. A lack of creating development plans and holding others accountable to their growth commitments has lessen the impact. Follow through on growth commitments wane as other priorities take over. These assessments have become routine and just part of the process.

A worst-case scenario is to just grab some 360 assessment tool from the Internet and let the recipients interpret the feedback from the various people on their own. Looking for the cheap option does not make it the best approach.

360 assessments, done in an effective and meaningful way, can be a powerful tool for development. Being curious about the feedback as opposed to just gathering the data can elicit more opportunities for growth.

An automated approach limits the opportunity for this curiosity. Many automated systems will have options to rate multiple factors on a scale of 1-5, which is typically done anonymously. People can be skeptical of the anonymity and will give high ratings or incomplete feedback fearing potential backlash or just wanting to check this process off their list. They don’t see change from the effort of providing worthwhile feedback so there can be ambivalence to the process.

The Return of the 360 Assessment Gift

Feedback is a powerful growth tool. Understanding how others view your performance and your impact on those around you can make your stronger. Feedback is truly a gift.

Recently, one growing company decided to perform a 360 assessment on their senior leadership. They had weathered the pandemic, implementing some hybrid positions and were seeing a post-pandemic rebound. Their first reaction was to take operations back to the way it was done prior to 2020. This is what they knew, what was comfortable and a quick response to meet the client needs. It caused some conflict as staff were looking to continue the new ways. On top of this, they also faced a change in senior leadership as a retirement occurred.

by Headway

They wanted to take embrace the evolution, but leadership had some blind spots. They needed to know if they were ready for everything coming their way and decided to get a better understanding of how leadership was being viewed.

Using the 360 assessments, a picture was painted showing the strengths of the team along with opportunities to grow their leadership skills. There was an opportunity to embrace the changes the pandemic brought and enhance communication. The leaders listened to the feedback and heard the messages shared.

They created a developmental plan to strengthen the areas where staff felt some growth needed. Leaders saw how they were holding back the company’s momentum by not embracing the lessons learned over the past few years. They also understood how they needed to step up communication to ensure everyone felt included and were clear on the company’s vision. The lessons of a hybrid work environment became a larger part of their culture.

We also worked with them to keep the conversation alive and provide tools for the leaders to meet their goals. By using a professional coach, leaders had a safe environment to share their successes and struggles and discuss new ways to embrace the opportunities.

Avoid the Misuse of the 360 Assessment

Any tool can be used for good or for harm.

Some people see 360 assessment feedback as punitive and unproductive. This comes from how companies use this tool. It is not a process to check off the list but an opportunity to have thoughtful feedback that can support growth and change.

by Jason Goodman

Lighthouse Consulting uses an interview style and collaborative approach to the assessment. We partner with the organization to help ensure the feedback is effective and inspires change. We have conversations with the participants to elicit meaningful feedback and cultivate a deeper understanding of the individual’s strengths and opportunities. Follow up questions happen in the moment that supports a more effective discussion of their observations.

Debriefing with each client helps manage the potential emotional response to the feedback. This partnering method puts the focus on the opportunities and empowers the leaders toward growth. This partnership continues through coaching to achieve the desired goals.

When successfully implemented, 360 assessment feedback can be a game-changer for a business. This process can initiate positive changes and provide more accurate performance evaluations leading to accelerated professional growth.

When professionally conducted, interpreted and coached, the results can be significant. Without a trained professional, the value of their results can be diluted and meaningful change lost in the process.”

If you are open to a conversation about the 360 assessment process or how our in-depth work style and personality assessment could help your team, including pricing and the science behind the tests, please contact us at 310-453-6556, extension 403.

Patty Crabtree is a Senior Consultant at Lighthouse Consulting Services with 25 years of operations and finance leadership experience.

Lighthouse Consulting Services, LLC Divisions

Testing Division provides a variety of services, including in-depth work style & personality assessments for new hires & staff development. LCS can test in 19 different languages, skills testing, domestic and international interpersonal coaching and offer a variety of workshops – team building, interpersonal communication.

Business Consulting for Higher Productivity Division provides stress & time management workshops, sales & customer service training and negotiation skills, leadership training, market research, staff planning, operations, ERP/MRP selection and implementation, refining a remote work force, M&A including due diligence – success planning – value creation and much more.

To order the books, “Cracking the Personality Code”, “Cracking the Business Code” and “Cracking the High-Performance Team Code”, please go to www.lighthouseconsulting.com.

If you would like additional information on this topic or others, please contact your Human Resources department or Lighthouse Consulting Services LLC, Santa Monica, CA, (310) 453-6556, [email protected] & our website: www.lighthouseconsulting.com.

Permission is needed from Lighthouse Consulting Services, LLC to reproduce any portion provided in this article. © 2024

The Promise and The Pitfall Of 360-Degree Surveys

By Dana Borowka, MA

Famed management author Ken Blanchard says feedback is the breakfast of champions. Psychologist Dr. Joyce Brothers said listening, not imitation, is the sincerest form of flattery. Super successful CEOs like Bill Gates say we all need feedback because that is how we improve.

The natural desire to improve the performance of leaders through feedback gave rise to the popularity beginning in the 1990s of 360-degree feedback surveys. The objective of using these surveys is to create high-performing organizations by tapping into the collective feedback of many colleagues rather than just a top-down approach.

That is the promise.

But there is a danger. The amount and level of training of those providing 360-degree feedback can impact the level of accuracy of the feedback. Without guidance from a trained professional, bias may distort the value of the feedback.

And that is the pitfall. But there is a way to avoid this feedback peril.

“Naturally to some degree people are resistant to feedback,” says Tom Drucker, MA, who helps Lighthouse Consulting clients debrief 360-degree survey results. “We all have defenses against feedback, so the feedback needs to be mediated by someone who is trained to do this.”

Drucker received his master’s degree in Clinical Psychology from UCLA while working with and being mentored by famed psychologists Viktor Frankl and Abraham Maslow. He went on to pursue his PhD at UCLA’s business school where he studied change management, operations research, anthropology, linguistics, and behavioral science. His unpublished dissertation focused on how leadership styles affected the success of long-term organizational change.

That varied background comes in handy when he debriefs leaders on their 360-degree survey results.

“My job has always been to talk to each person and debrief their results with them,” says Drucker. “I’m a trained clinical psychologist. I had a practice for a number of years before going into the business world.”

Also called multi-rater surveys, a 360-degree feedback is a process through which feedback is gathered from an employee’s supervisors, subordinates, and colleagues, as well as a self-evaluation by the employee themselves. The 360-degree survey can be contrasted with downward feedback from the boss or upward feedback delivered to managers by subordinates.

In Drucker’s view, the worst-case scenario is to just grab some 360-degree survey tool from the Internet and let the recipients interpret the feedback from the various people on their own. Just because a survey is cheap and easy does not make it the best approach.

Drucker says when successfully implemented, 360-degree feedback can be a game-changer for a business. These surveys can initiate positive changes and provide more accurate performance reviews leading to accelerated professional growth.

“When I review the results with those being assessed, I have very authentic conversations with people about their strengths,” says Drucker. “Then we talk about what is getting in their way. This leads to helpful conversations about what they should start doing, stop doing and continue doing. This is a transformative conversation for many leaders.”

This is similar to what Lighthouse Consulting Services has found to be true when we work with companies who want to improve hiring and talent development through in-depth work style and personality assessment. You can learn how your people and candidates are wired in order to hire the best and understand how to proactively manage individuals.

But to get full benefit, you need to be debriefed on the assessments by trained professionals. We assist clients by providing the leading in-depth work style and personality assessment and then utilizing our insights and assessment knowledge to best interpret the results.

Before using 360-degree surveys, some people want to know the origins of the approach. It all began around 1930 when military psychologist Johann Baptist Rieffert developed a methodology to select officer candidates for the German army. The jump to the business world occurred in the 1950s when the Esso Research and Engineering Company gathered information on employees, which arguably is the first recorded business use of the technique.

From there, the idea of 360-degree feedback gained momentum, and by the ‘90s most human resources and organizational development professionals discovered the concept. Today, studies suggest that over one-third of U.S. companies use some type of multi-source, multi-rater feedback like a 360-degree survey.

“A 360-degree survey has two parts,” says Drucker. “The first part is analytical, and examines how frequently certain behaviors occur, like leaders asking subordinates ‘how can I do my job better to support you?’”

The meat of this section of the 360-degree is getting statistically valid data on observable behaviors and the impact those behaviors have on their boss and others.

“The second part are open-ended questions, such as ‘what are the strengths of the leader?’ and ‘what are you afraid to tell the leader?’” says Drucker. “We spend a fair amount of time debriefing answers to those types of questions.”

Drucker says it is important that the feedback is anonymous.

“This is a way to see yourself as others see you, as the poet said,” notes Drucker. “Sometimes the feedback can be empowering. Other times it can be unsettling. As a clinician, I’m able to help people process the feedback even on Zoom calls.”
Without help in the debriefing, the part of the brain that produces threat responses might get triggered and derail the value of the feedback process.

“We’re all human beings, and we all have this almond-shaped gland in the brain called the amygdala, which triggers fear and can cut off any kind of logical, creative thinking,” says Drucker about the natural fight, flight or freeze response that triggers our bodies feeling anxious and afraid.

Drucker, who became a neuroscientist about 20 years ago, says the amygdala is what helped our ancestors survive in a hostile world. There are natural biochemical reactions we can thank for our being on the planet today.

“Feedback can be very upsetting which triggers a fear response in the brain,” says Drucker. “I have had clients become depressed because the information was so uniformly negative. However, 95% of all written feedback reflects the observer’s respect for the leader. Their words are intended to inspire positive change.”

Without someone to help process the information, it can be overwhelming. But it does not have to be.

Drucker began consulting after spending 15 years as a senior executive in Human Resources at Xerox Corporation. His experience at Xerox provided him with a global business perspective and refined his personal skills in leadership and management. He has developed unique methods for coaching successful leaders as they grow their organizations. He is also very proud to apply these same business tools to nonprofit organizations and community institutions like schools, hospitals, and law enforcement agencies.

Drucker says the 360-degree survey and professional feedback is not just for the Fortune 500 but can help organizations of all sizes.

“When professionally conducted and interpreted, the results can be significant,” says Drucker. “Without a trained professional, the value of their results is severely diminished.”  If you are open to a conversation about a 360-degree survey process or how our in-depth work style and personality assessment could help your team, including pricing and the science behind the tests, please contact us at 310-453-6556, extension 403.

Permission is needed from Lighthouse Consulting Services, LLC to reproduce any portion provided in this article. © 2021

Dana Borowka, MA, CEO of Lighthouse Consulting Services, LLC and his organization constantly remain focused on their mission statement – “To bring effective insight to your business”. They do this through the use of in-depth work style & personality assessments to raise the hiring bar so companies select the right people to reduce hiring and management errors. LCS can test in 19 different languages, provide domestic and international interpersonal coaching and offer a variety of workshops – team building, interpersonal communication, stress & time management, sales & customer service training and negotiation skills as well as our full-service Business Consulting Division. Dana has over 30 years of business consulting experience and is a nationally renowned speaker, radio and TV personality on many topics. He is the co-author of the books, “Cracking the Personality Code”, “Cracking the Business Code” and “Cracking the High-Performance Team Code”. To order the books, please visit www.lighthouseconsulting.com.

Tom Drucker, MA is a Senior Lighthouse Consultant and works with leaders to achieve business success by leveraging the strengths of their people and overcoming the very human yet often unseen obstacles that get their way. Tom has well over 30 years of experience working with Fortune 500 companies, mid caps and start ups.

Lighthouse Consulting Services, LLC provides a variety of services, including in-depth work style & personality assessments for new hires & staff development. LCS can test in 19 different languages, provide domestic and international interpersonal coaching and offer a variety of workshops – team building, interpersonal communication, stress & time management, sales & customer service training and negotiation skills as well as our full-service Business Consulting Division.

For more information, please visit our website, www.lighthouseconsulting.com to sign up for our Open Line webinars and monthly Keeping On Track publication.  If you would like additional information on this topic or others, please contact your Human Resources department or Lighthouse Consulting Services LLC, Santa Monica, CA, (310) 453-6556, [email protected] & our website: www.lighthouseconsulting.com.

Is it Time for a 360?

By Dana Borowka & Carl Schroeder– Excerpt from the book, Cracking the Business Code

“A house divided against itself cannot stand.” 

We’ve all heard Abraham Lincoln’s famous statement (quoting Jesus Christ from Mark 3:25), and it has been passed down to us in many different forms. “You won’t win the game if you’re not playing as a team.””You won’t stay married if you and your spouse fundamentally disagree with each other.” And your company will certainly fail if serious factions exist within your corporate team. Success all comes down to team collaboration – harmony on the home front.

So, how do you determine if harmony and collaboration truly exist within your team? More importantly – and perhaps more terrifying – what if they don’t exist, and you are part of the reason? You do this by listening to your colleagues and direct reports, with a commitment to change if necessary. You run through the gauntlet of the infamous 360 assessment.

But before running the gauntlet, you need to decide if you’re really serious about wanting a 360 assessment. Don’t answer yes too quickly – there’s possible pain involved here. You see, like the view from a hilltop position with a 360 degree view, a 360 assessment will reveal strengths and opportunities, but it might also reveal weaknesses and threats. Sadly, many of us just want to hear the good stuff.

If you are ready to feel the burn, then strap on your helmet and get ready for a hard, but profitable ride.

“Do’s & Don’ts” of a Good 360

Do not perform the survey “in house” – Oscar Wilde said, “Man is least himself when he talks in his own person. Give him a mask, and he will tell you the truth.” If you truly want to know what your employees think, have a neutral, third party (like Lighthouse Consulting) collect responses and keep them in a lockbox. Employees will spill their guts with everything you wanted to hear – and more!

Let employees know you will use the results – No one wants to have their time wasted. Unless you plan to use the information gained in an assessment, don’t put your company through it. On the other hand, if your employees are convinced you really do care – that you will listen, and change, and fix, and improve – trust and collaboration will grow, hearts will be won, and (according to Gallup) profits will be increased. Tell employees you will use their responses.

“Coming together is a beginning, staying together is progress, and working together is success.” – Henry Ford

360 Assessments, regardless of the type, offer a great way to make this statement possible, of course, patience is critically important. Rome wasn’t built in a day, the Golden Gate was not spanned in an afternoon, and you will not be able to handle all 360 degrees at once. But, if you are serious about the health of your team, they will sense it, and, over time, it will make a dramatic difference in the growth of yourself, your team, and in the end, your company’s profitability.

Lighthouse offers a number of 360 options ranging from telephone interviews to automated 360 systems. If you’d like more information on this topic, please call Dana Borowka, MA, at 310-453-6556, ext. 403 or email at [email protected].

Permission is needed from Lighthouse Consulting Services, LLC to reproduce any portion provided in this article. © 2020

Dana Borowka, MA, CEO of Lighthouse Consulting Services, LLC and his organization constantly remain focused on their mission statement – “To bring effective insight to your organization”. They do this through the use of in-depth work style assessments to raise the hiring bar so companies select the right people to reduce hiring and management errors. LCS can test in 19 different languages, provide domestic and international interpersonal coaching and offer a variety of workshops – team building, interpersonal communication and stress management. Dana has over 25 years of business consulting experience and is a nationally renowned speaker, radio and TV personality on many topics. He is the co-author of the books, “Cracking the Personality Code”, “Cracking the Business Code” and “Cracking the High-Performance Team Code”. To order the books, please visit www.lighthouseconsulting.com.

Carl Schroeder has specialized in analytics and market research for over 25 years. His experience includes all forms of survey work and information-gathering, strategic sales and service territory development, and logistics improvements.

If you would like additional information on this topic or others, please contact your Human Resources department or Lighthouse Consulting Services LLC, Santa Monica, CA, (310) 453-6556, [email protected] & our website: www.lighthouseconsulting.com.

Lighthouse Consulting Services, LLC provides a variety of services, including in-depth work style assessments for new hires & staff development. LCS can test in 19 different languages, provide domestic and international interpersonal coaching and offer a variety of workshops – team building, interpersonal communication and stress management.

Our Sino-Am Leadership Program helps executives excel when stationed outside their home country. American managers in Asia and Asian managers in America face considerable business, personal, and leadership challenges because of the cultural differences. This unique program provides personal, one-on-one coaching.  For more information visit, https://lighthouseconsulting.com/performance-management/talent-development/sino-american-management-style/.

We also have an affiliate in the UK who covers all of Europe so we are now a true multi-national company that can support our clients globally.