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Should Skills Testing be a Standard Operating Procedure for Hiring?

By Dana Borowka, MA

I’ve noticed an interesting trend that I want to share with you. In the past 12 months we’ve been receiving a lot more questions about pre-employment skills testing. We’ve taken notice. Something has shifted. Companies that had never before considered using skills testing in their hiring process, now ‘suddenly’ had an interest in learning more. Other companies that had used skills testing only sparingly were exploring what additional tests were available.

Yes, something was up alright. As I talked with these companies the reason behind their intensified interest in skills testing became clear.

Elephant in the room by David Blackwell

The Elephant in the Room

Every company I spoke to was having an exceedingly difficult time hiring people that had the right skills for the job, no matter what the job. The elephant in the room during these discussions was that companies were getting burned time and time again. The cost of the hiring mistakes was escalating. Too many candidates who went through the screening and hiring process failed to perform up to expectations once on the job.

Anecdotally, I knew this was a big problem. Employers can’t be 100% certain that a candidate has the right skills based on resume, references, and interviews. Even in-depth work style and personality assessments, like we do for our clients, aren’t designed to verify job skills. I wondered just how big a problem it is. I did some research.

The Department of Labor estimates the cost of a bad hire is equal to at least 30% of first year salary. “Wow”, I said to myself, doing some quick math in my head. Hire a $30,000 bookkeeper that doesn’t have the right bookkeeping skills, and there’s a $9,000 hit to the bottom line. Hire a $50,000 PC administrator without the right technical skills, write off another $15,000.

These numbers got me to think about what contributes to the high costs.

1. Lost time and productivity of the people involved in the hiring process
2. The new employee’s mistakes often have hard costs associated with them – poor service or product quality for example
3. The productivity of the new hire is well-below expectations
4. The possible negative impact on customers and your brand image
5. Training the new hire to achieve a skill-level they should have had in the first place
6. Replacing the employee

As managers we know the hassle and frustration attached to hiring someone without the right skills. What’s more, there are considerable hard and soft costs associated, too, as the list above shows and the Department of Labor statistics prove.

Is Skills Testing the Panacea for Hiring Mistakes?

With a problem this large we at LCS saw an opportunity. We’re now offering a catalog of online skills tests for our clients. But, I’m getting ahead of myself. Let me explore with you how skills testing is best used. I’ll debunk a few myths along the way.

How Skills Testing is Best Used

If you really want to improve the success of your new-hires, incorporate skills testing and personality assessments in the hiring process. Nothing is fool-proof, but believe me, if you do both types of testing together with smart interviewing, your new-hire success rate will go way up. The failure rate (and the costs associated with it) will drop like a rock.

I’ve been a proponent of skills testing for a very long time, IF they are used properly. Skills testing is a tool, like so many others available to managers. Tools can be misused. Tools can be trusted too much.

Here’s the point. Just because a candidate has the right skills for a specific role in your company doesn’t mean you should hire the person. A great skills test score doesn’t mean the person will be a great fit in your company.

The mistake that I’ve seen made by hiring managers is to place too much weight on skills test results. Good resume, good references, interviews went well, aced the skills test – fabulous, make that woman an offer fast!

Not so fast. Is her work style a good match for the role? Is her personality a good fit for the level of responsibility and interaction necessary? Skills testing doesn’t venture into these waters. This is the realm of the in-depth work style and personality assessment.

Skills Testing Only Works if you Know What Skill Level Matters

I can’t emphasize this point enough. If your company hasn’t identified the specific skills required for each position, a test is not going to be all that useful. Let me use a sports analogy.

A track coach has try outs for his sprint team. Five athletes show up wanting to make the team for the 100-meter event. The coach gets out his stop watch. Lines all five at the starting line and fires the starting gun. Bang. Off they run.

The coach looks at his watch as the first racer crosses the finish line several steps ahead of the others. Click. The fastest racer covered the 100 meters in 11.2 seconds. Better than the other four. Does the coach offer the racer a position on the team? He will if he doesn’t know what speed is necessary for his 100-meter squad to compete effectively. Sure, he’ll have a racer for the 100 meter event, but the team will never win. He won’t offer the position to any of the five candidates if he knows that a pace of at least 10.1 seconds is necessary to win in his conference. In this case the required skill is running the 100 meters in 10.1 seconds or less.

The Never-Ending Search for the Perfect Candidate

LCS is deeply involved in the active hiring processes of hundreds of clients. I make this claim just to point out that few companies are better positioned to observe and assess the hiring practices of so many companies. What we’ve noticed is companies tend to fall into two categories. Those that take too long to find and hire employees. And those who have found a way to hire more quickly and retain those employees. What is the difference?

There are many facets to this. Most are beyond the scope of this article, but one is very relevant. The companies who are the most successful realize that the perfect candidate doesn’t exist. They know it’s fool-hardy to spend valuable time and resources searching for the perfect person.

They identify the best person available and which areas will need to be developed in that person once hired. This change in strategy presents an integrated view of hiring and training. So, where does skills testing enter the picture?

Let’s go back to the race track. The coach has one athlete who ran the 100 meters in 11.2 seconds, a full second slower than a competitive pace. If the coach knows that a short period of training and conditioning can shave a second off the time, he’ll gladly bring the person onto the team. A diamond in the rough, so-to-speak.

Same philosophy holds with enlightened companies who use skills testing wisely. If you have a fabulous candidate who is missing a few skills that can be learned quickly, hire the person and build the training into the 90-day probationary period.

The skills test results tell you exactly what skills need to be learned. The training can focus on those areas.

This also makes it a lot easier and more effective when it comes time to buy the training, or arrange the mentoring in-house. You know exactly the skills to be gained.

LCS to the Rescue

After doing our research and talking with more clients about skills testing, we’re convinced this is a service we should be offering.
The catalog we’re offering has been hand-selected from tests Fortune 500 companies rely on in their hiring. These are time-proven, industry-accepted tests in the following categories:

• Accounting
• IT
• Office Software
• Language
• Industrial
• Customer Service
• Sales
• Math
• Honesty

I invite you to visit the Skills Testing page on our website that includes more information, including brief descriptions of the tests we’re offering.

If you would like additional information on this topic or others, please contact your Human Resources department or Lighthouse Consulting Services LLC, Santa Monica, CA, (310) 453-6556, [email protected] & our website: www.lighthouseconsulting.com.

Lighthouse Consulting Services, LLC provides a variety of services, including in-depth work style assessments for new hires & staff development. LCS can test in 19 different languages, provide domestic and international interpersonal coaching and offer a variety of workshops – team building, interpersonal communication and stress management.

To order the books, “Cracking the Personality Code”, “Cracking the Business Code” and “Cracking the High-Performance Team Code”, please go to www.lighthouseconsulting.com.

Our Sino-Am Leadership Program helps executives excel when stationed outside their home country. American managers in Asia and Asian managers in America face considerable business, personal, and leadership challenges because of the cultural differences. This unique program provides personal, one-on-one coaching. For more information visit, https://lighthouseconsulting.com/performance-management/talent-development/sino-american-management-style/.

We also have an affiliate in the UK who covers all of Europe so we are now a true multi-national company that can support our clients globally.

Retention Takes A Solid Culture

By Patty Crabtree

If you are worried about retaining great employees, you are in good company.

Startling statistic: According to a 2022 study of The Conference Board, labor shortages have driven talent retention to the #1 position of the CEO agenda in 2022. In its 23rd annual survey, the report reflects the views of 1,614 C-suite executives, including 917 CEOS.

The Conference Board states:

Organizations are “re-recruiting” existing employees to help them see a new path forward and recognizing the sacrifices employees have made over the past two years. Addressing workers’ desire for greater flexibility across virtually every aspect of the new work “contract” underpins these strategies…Executives in 2022 will seek to find the right flexibility formula for their business.

In other words, they are “re-recruiting” to improve retention by creating an improved culture.

Culture is defined as the key behaviors an organization uses in working together and with its the clients and vendors. It sets the expectations of how the team will work together. Corporate culture is the oil that allows everything to run smoothly. It reflects what is greatest, true and noble about the company. Who is the company at its heart?

Learning From Michelle’s Cautionary Culture Tale

Recently, I was speaking with a client, let’s call her Michelle, who was unhappy in her job. Michelle didn’t feel successful even though she was meeting all her metrics. After talking through the issues, it became quickly apparent that culture was the problem.

Employees weren’t receiving feedback from management so they were feeling undervalued and unsuccessful. Leadership kept pushing harder for more from everyone though staff didn’t understand what they were working toward. They weren’t in alignment and people were planning their exit.

Michelle had asked for feedback on numerous occasions but never received it. She became more and more frustrated and decided it was time for a change. She accepted a new position and became just another statistic in what the media has dubbed The Great Resignation.

Michelle’s manager was shocked when she resigned. He didn’t get that she was unhappy. With her leaving, others in the organization told her what a big loss it was for the company and how much of a difference she had made. The very feedback she was craving.

This valuable employee could have been saved if management listened to her and other employee concerns. Their culture was not employee oriented and this was illustrated by losing key employees. This type of turnover is painful for any organization. While everyone is ultimately replaceable, the cost of that replacement can be great. A culture of alignment and teamwork can help lessen this type of loss.

How To Create A Culture Of Alignment

Culture takes regular nurturing. By committing to create an environment where staff thrives, clients receive excellent service and your external partners feel valued, you will reap the benefits. Keep steering everyone in the same direction, toward the same goals and vision course correcting when needed.

You will be amazed at how behavior changes. Enthusiasm and loyalty grows when values and culture are clear and lived by.

Envolve your staff in the cultural conversation. Giving them a voice creates engagement and loyalty as they will feel valued and respected.

A client recently shared concerns about turnover in his company. It was a 30-year-old organization with numerous long-term employees that was going through a leadership change. The current CEO planned to retire and his children started to take over. The children had a different leadership style. The staff was anxious about the change, which is resulting in some of them jumping ship.

The CEO felt the leadership team was fracturing. People did not see the behind-the-scenes story of the transition. Key people were finding new jobs and the company was suffering.

The moral of the story: transition planning must include reviewing culture and effectively communicating.

Culture Requires Conversation

Culture needs to be a continuous conversation within an organization even when not experiencing a major change. Periodic check-ups to confirms it still hold true to who they are as an organization. Culture isn’t something you just set. It is something that needs to be nurtured and communicated.

When culture is stressed, people become anxious and can feel unsafe. They will seek out something they can control which can be changing jobs.

Your hiring practices are also critical for long-term retention. Ensuring that candidates not only have the needed technical skills but also will fit in and enhance your culture. Formalizing a recruitment process that incorporates your culture will make a big difference in the quality of staff joining your firm. Finding people who believe in and personify your values will create a high performing team environment.

Develop interview questions around your culture. Define the qualities of success within your organization and for that specific position. What soft skills are needed to be successful in your firm?

One Company’s Journey

Can you relate to this culture story of a company with stalled growth?

This company’s culture journey started with identifying the key attributes that they felt exemplified how they wanted to work together to grow the organization. Leadership communicated to staff and shared it with their clients, posted it on the breakroom wall, and even branded their email signature blocks.

However, they had a roadblock on the journey. The challenge was their behaviors did not truly reflect those defined values. It just wasn’t who they were, how they were making their decisions and supporting their staff.

This lack of continuity created confusion and people were not on the same page. The situation left their staff feeling overwhelmed, frustrated and fearful because they didn’t feel the stability that most workers crave.

This culture misstep led to a high turnover rate, which cost not only the hard dollars to recruit new candidates but the soft dollar costs of repeated onboarding, training along with the impact on staff morale. Not retaining the great employees hurt the quest for growth.

Leadership was puzzled. They felt they had a good work environment. They took a step back to reassess their approach. They went through an exercise to uncover the core issues within their culture and identified the behaviors that would lead them to success. They developed their own unique approach and updated their core values to reflect this.

Definition statements were created for each value to clearly define the intent. The values were introduced to staff with these added definitions and the leaders reinforced them in their daily interactions.

The values were also more deeply embedded into their recruiting process. Behavioral interview questions were developed that focused on cultural fit which helped pinpoint the best candidates.

Over time, their retention improved and the recruitment process put the right people on the bus. Their leadership started spending more time on enhancing their infrastructure and building toward growth instead of constantly hiring. The instability fears lessened among staff, which further helped retention.

The company began to see its desired growth and they increased their market share. Of course, it was not easy. Truly it took a focused effort to create this success and there was a time investment. In the long run, it paid dividends for them.

Is Your Culture Driving Retention?

This year might be high time to take a step back and review your culture. Does it meet who you want to be? Is it driving the results you want to see? Does everyone understand the expectations?

Lighthouse Consulting Services can help you take some time to review your culture and confirm if it fits not only the current personality of your organization but also the personality you want within the company. Together we can make sure that everyone understands the expected behaviors and how to create alignment with how to execute on them.

As your company grows, your culture may also need to evolve so it is helpful to perform periodic check-ups to ensure your culture is supporting your growing company. Schedule these periodic check-ups and fine tune it along the way.

During these turbulent times, retention deserves to be #1 on the C-suite agenda. Together we can tackle the issue by building a solid culture.

Patty Crabtree is a Senior Consultant at Lighthouse Consulting Services with more than 25 years in operations, coaching, building strong cultures and finance leadership experience.

Lighthouse Consulting Services, LLC provides a variety of services, including in-depth work style & personality assessments for new hires & staff development. LCS can test in 19 different languages, provide domestic and international interpersonal coaching and offer a variety of workshops – team building, interpersonal communication, stress & time management, sales & customer service training and negotiation skills as well as our full-service Business Consulting Division. To order the books, “Cracking the Personality Code”, “Cracking the Business Code” and “Cracking the High-Performance Team Code”, please go to www.lighthouseconsulting.com.

For more information, please visit our website, www.lighthouseconsulting.com to sign up for our Open Line webinars and monthly Keeping On Track publication.
If you are open to a conversation about how our in-depth work style and personality assessment could help your team and improve your hiring process, please contact us at 310-453-6556, extension 403.

Now Is The Time To Streamline Operations For Products & Services

By Tony Kayyod

Now is the time to take a hard look to eliminate non-value-added work to your workflow processes. For over forty years I have helped all kinds of organizations do just that by improving productivity and profitability.

Think of it in terms of your personal productivity. Imagine you are sitting at home, and you know you need gas for your car. Naturally, you don’t want to leave from home to go fuel up your car and then return home. That is a waste of time and energy. Streamlining the process would be to stop at the gas station on the way home from somewhere else.

The gas station metaphor is about eliminating a wasted trip. But in the business world, wasteful workflow processes are much less visible than that trip to the gas station. Historically, many businesses have learned to accept the non-value-added work throughout the enterprise. That is a gross miscalculation.

When you calculate the cost of your product or service, it does not make sense to pay for items or effort the customer does not value. When you streamline, you identify the process steps that the customer doesn’t see value from. After you identify and map the process, the question is how can I eliminate these unnecessary steps? That’s the power and promise of streamlining.

Take A Lesson From Amazon, The King Of Streamlining

For example, Amazon did that to brick-and-mortar retail stores. Amazon just reasoned that the physical coming to a retail store and the driving away with merchandise was not a value add for most customers.

Amazon started with books, but the aim was always to be the giant of all retailing. Amazon is right for millions of people. Sure, some people still want to go and touch the product in the store to buy. But if you know what you want, it’s easier to buy it online from Amazon. Free shipping with Amazon Prime made the price competitive. So, that’s the streamlining and the Internet allowed Amazon to do it.

According to an opinion piece in The New York Times, Amazon is different than most businesses. Here is an excerpt from the article “The Secret of Amazon’s Success” that ran November 19, 2018 by economist William Lazonick, president of the Academic-Industry Research Network:

What is it that makes Amazon different from other large companies? Certainly, the sheer range of the products it sells and its market power are unmatched in corporate America…But there is another difference that is much less appreciated yet has been more significant in shaping its path: Amazon’s resource-allocation strategy — in particular, how it chooses to use the profits that it earns. It is one of very few large American corporations that is choosing to retain its profits and reinvest… Instead of squandering its profits on buybacks, Amazon has been reinvesting them in its business and its employees. That strategy is reflected in spending on research and development, where Amazon is far and away the world leader.

What could you do to invest in streamlining your workflow to simplify or eliminate unnecessary work-related tasks to improve the efficiency of your processes for what you make or what service you offer? To obtain a return on investment, of course you need to invest. Streamlining processes will require the usage of modernizing techniques, technology, and consideration of other possible approaches.

Get Rid Of Those Constraints

For decades I have consulted in constraint management. This is all about finding and exploiting the constraints. How do you release more of what customer values in a process? How do you allow that value to come out?

Processes and workflows are similar, but they are not the same. A process is a set of repeatable activities that need to be continued to complete a specific goal that an organization has set. Workflow is series of repeatable activities that need to be continued to complete a specific task.

In the past they called improving processes and workflows lean manufacturing, which only concentrated on manufacturing. It was all about removing the bottlenecks in manufacturing that didn’t always allow more enterprise-wide throughput. This was all about cutting the fat and eliminating the waste in manufacturing and not in the support functions.

Principles from lean manufacturing have been applied to the world of services too.

When I worked at General Motors, I was the chief engineer of electronic sensors and actuators. In that position, I worked with thousands of people to improve our lean manufacturing. After leaving GM I have worked with many businesses to streamline because the benefits are huge.

The Benefits Of Streamlining Processes & Workflows

Streamlining gives you the three mores; more productivity, time efficiency, and profitability. Here is how:

More productivity. Employees are more able to reduce waste of motions & to focus more on the quality of what they are producing when unnecessary tasks are reduced. Employees become more productive when workflow processes are streamlined. Employees benefit when they have clear measurements and expectations.

More time efficiency. Streamlining results in better time management. Employees can concentrate on the more important value-added tasks. Data entry and processing can be done automatically. Using automation and technology to deal with the mundane tasks helps humans focus on what they are best at, which is problem solving. No one likes to waste time and energy on the routine.

More profitability. Streamlining give you more funds to allocate elsewhere or drop to the bottom line. Streamlining can decrease the amount of paper your workplace uses. This will likely save your business money so you can allocate funds elsewhere. Ultimately more sellable throughput doesn’t require as much resources since they are freed up.

Training And Onboarding

Here is an important team building question: Have you included a work-style assessment as part of your hiring process? Do you have a tool to help you understand somebody’s personality and how that fits in with the team? Do you have a library of interview questions available to help understand how somebody will thrive in your hybrid work environment?

Once you find that right candidate, does your onboarding process provide specific job training for a new hire?

Streamlining is a journey, not just a onetime process. Your workflow processes might be improved by technology, but you are only as good as the team working the process.

Onboarding is the first opportunity to get the right soft skill sets in embedded in the various positions. Depending on the scope of job roles and responsibilities, there are different skill sets needed. That might mean skills training for everything from say, leadership development, all the way to something basic, such as time management and effective communication.

Skills training across a wide spectrum is an important part of my work. Often employees that come into clients don’t come equipped with the right skill sets. I have found the better the skill sets, the better the opportunity is for them to be more productive. In addition, the soft skill training opportunities help retain talented employees by preparing them for more responsibility & career growth.

You can improve skill sets through either video conference training, prerecorded training, or in-person training. The length of time varies as does the depth of the subject matter varies.

One of the hot training topics today is global sourcing. Yes. This is mainly because of the supply chain constraints that are so much in the news. Engineers and/or buyers at many companies don’t know how to find and develop new “global” sources. This is a skill that can be taught to improve throughput.

Tony Kayyod is a senior Lighthouse consultant specializing in streamlining workflow processes with over 35 years of combined industry and leadership experience in customer-driven turnkey projects. Formerly, Tony was an automotive industry executive responsible for directing global footprint in manufacturing, engineering, supply chain and warehousing, as well as Chief Engineer for Sensors and Actuators at General Motors and Delphi Automotive. Tony holds a BS in Mechanical Engineering from Tennessee Technological University and an MBA from Jacksonville State University. For more information, please reach out to Dana Borowka, MA at (310) 453-6556, ext. 403 or [email protected].

Checklist To Create A Hybrid Work Environment Culture

By Patty Crabtree

“I just want everyone back at the office and let’s just get back to normal,” many a business leader has said.

But let’s face facts: the old ways of business will never really happen again. That train has left the station, that ship has sailed.

During the pandemic businesses have been exposed to the possibilities of remote work. Many workers found it to be liberating as they were no longer tied to that commute or the rigid nine-to-five schedule. Now that we have seen what is possible, how can we capitalize on it and develop that world class service?

Here is a surprising statistic: If given the choice between a $30,000 raise or permanently working from home, employees at some of the biggest companies said they would choose the latter. LinkedIn News, citing a survey by professional network Blind, reports 64% of respondents would forgo the extra cash for the remote work benefits. About 67% of Google respondents preferred permanent work-from-home, as well as 64% of Amazon, 62% of Microsoft, 69% of Apple, 76% of Salesforce and 47% of JPMorgan Chase employees.

“I’m not surprised at all,” said Chelsea Jay-Wiltse, a career coach at Intelligent.com. “The pandemic provided an opportunity for many professionals to reset and rediscover their priorities. Most professionals found working from home provided a better work/life balance, more time with family and friends, and decreased stress levels. Utilizing technology to its fullest extent is the way of the future.”

She offers this prediction: “More employers will need to offer flexible scheduling and remote work options to remain competitive when it comes to attracting talented professionals.”

However, the message we keep hearing at Lighthouse Consulting is businesses want to return to normal, all the peas back in the pod. We are not a fan of this word normal. This word gets thrown around every time something pushes us outside our comfort zone as people crave the known and are afraid of the unknown.

Normal is such a disempowering word. It takes away from the opportunity and encourages things to go to back the same. But a return to normal is just an illusion as our world has changed. With all the opportunities that have occurred, why would someone want to go back to the way things were when there is a possibility of something better?

Déjà Vu All Over Again

Déjà vu is the feeling you have experience something before. For me, I faced this dilemma many years ago as my company faced a staffing crisis. As a small company, our solution was to start building a remote workforce. Through trial and error, we developed a high performing and successful workforce that cultivated a high retention rate of both clients and staff. Our culture of innovation thrived, and collaboration was strong. As profitability increased year over year, we had proof this concept worked.

As more people are vaccinated and the infection rate is decreasing, the talk is about moving back into the office toward that normal. Many leaders are inferring they will demand everyone return to the office while employees are wanting options. Some want to be able to work remotely a few days a week. Others want to work remotely full time.

Managing A Hybrid Workforce Takes Focus

So, how do you balance this desire for a hybrid-work-environment so it supports everyone’s desires?

Managing a hybrid or fully remote workforce takes a different focus. One word I like to use here is intentional. A more intentional focus on the nuances of a diverse work environment is important to continue a healthy, successful workforce.

Here are some aspects to consider as you plan for continuing a hybrid or remote workforce:

Culture. How has your culture evolved during this time and how does it need to further evolve to support a hybrid or remote workforce? Do your current core values fit this new environment? Is a fine tuning needed?
Communication. Have you established a formal communication plan to ensure all messaging is heard by staff? This would include the types of events that can occur throughout the month, who should be included in the communication and what method the communication is expressed.
Strategy. How have your leaders ensured a focus on both short-term and long-term strategy? What is the long-term vision and plan for the company while embracing a hybrid or fully remote work environment?
Management. What training has been provided to managers to ensure they effectively supervise the hybrid or remote workers and maintain a high level of productivity and staff retention?
Customer Service. How has customer service evolved? Has this been an intentional practice or in the moment solution?
Collaboration. How have you encouraged collaboration in a hybrid or fully remote environment? What tools have been put in place to ensure collaboration continues to thrive?
Team Building. What hybrid team building activities have been established? Are they scheduled on a regular basis?
Training. How has ongoing training evolved to support a hybrid or remote workforce?
Flexibility. Is that nine-to-five work environment really the only effective way for your staff to be successful? Is there an opportunity to provide flexible schedules that support company needs along with a healthy work-life balance for your employees?
Meetings. What tools have been put in place to facilitate effective meeting and encourage a healthy dialogue?
Recognition/Engagement. How has your recognition program evolved to be inclusive of both office and remote workers? What is your engagement plan?
Interviewing. What practices have been put in place to support effective remote hiring?
Onboarding. Do you have an effective plan to onboard new hires both in the office and remote workers? Does you plan include team building and culture activities?

“The pandemic lockdown only accelerated the work-from-home trend,” says Dennis Consorte, a small business consultant at digital.com. “In a digital age, commuting is a waste of time for many professions. If you work in retail or construction, then sure, you need to show up to do the work. If facetime is important to company culture, then businesses should consider rotating schedules where staff visits home base once a week. The key is in measuring the value that people provide, rather than the hours they work.”

Consorte says this mindset eliminates concerns over employees who work fewer hours than their peers, because it’s the value they produce that matters, regardless of how long it takes. “Work-from-home rewards workers with hundreds of more hours of personal time each year, making for a better work-life balance, and happier employees produce better results,” he adds.

Developing a successful and lasting hybrid workforce takes building a new muscle. A muscle of enhanced communication, unique team building approaches, leaders driving the conversation and showing the way with a new focus and creating an offering that is attractive to existing and potential employees along with ensuring your customers continue to feel valued.

This is like any new strategic initiative. Being strategic takes planning, focus, communication and accountability to implement and thrive.

If you are open to a conversation about any of these aspects of creating a hybrid work environment culture, please call or email and we will set up a time to talk.

Patty Crabtree is a Senior Consultant at Lighthouse Consulting Services with 25 years of operations and finance leadership experience. Her phone number is 310-453-6556, ext. 410 and her email is [email protected].

If you are open to a conversation about how our in-depth work style and personality assessment could help your team, including pricing and the science behind the tests, please contact us at 310-453-6556, extension 403.

For more information, please visit our website, www.lighthouseconsulting.com to sign up for our Open Line webinars and monthly Keeping On Track publication or to order the books, “Cracking the Personality Code”, “Cracking the Business Code” and “Cracking the High-Performance Team Code”. If you would like additional information on this topic or others, please contact your Human Resources department or Lighthouse Consulting Services LLC, Santa Monica, CA, (310) 453-6556, [email protected] & our website: www.lighthouseconsulting.com.

First Things First: Set Your Family Governance Plan for Success

Some Tips to Preserving Your Wealth, Your Family and Your Legacy

By Ken Ude

My lifetime business mentor taught me that if a business has a strong Mission Statement and defined Values, tough decisions become easier to make. A strong Mission Statement and defined Values become your moral compass. The same holds true for families. If you know who you are and what you stand for, family decisions become easier. In the process of discussing who you are what you stand for, the family unit becomes closer and more aligned. In working on a Plan to build your family’s foundation you become stronger as a family unit. This is particularly important for families of wealth.

THE POWER OF PUTTING IT IN WRITING

For the past 10 years PwC has done a worldwide survey approximately 500 family businesses to identify emerging trends. One of the findings of the 2021 PwC Family Business Survey was a strong correlation between defined and written values and overall business performance. Well defined and written values promote:

• Better performance. 58% of family businesses with values in a written form saw growth vs 52% Those family businesses that did not.
• More transparency. 77% of family businesses with values in a written form say information is shared in a transparent and timely way between family members, vs 54% for those that did not.
• More supportive staff. 54% of family businesses with values in a written form provide emotional/mental health support to staff, vs 39% for other family businesses.
• Better prepared for succession. 41% of family businesses with values in a written form have a robust, documented and communicated succession plan in place vs 20% for other family businesses.

I believe that wealth is relative. You don’t have to have a multimillion-dollar portfolio to have some of the challenges that come with wealth. If you have significantly more money that your prior generation you can run into some of the same issues many HNW families face: poor communications, lack of mutual trust, misunderstandings, entitlement, lack of motivation and not understanding the responsibility that comes with wealth.

Learn From Others: Build your personal network and learn from others by joining YPO, Vistage, FOX or other family business peer groups.

FAMILY SUCCESS: WHAT IS YOUR DEFINITION?

Where do you start to set your family up for success? It depends on your definition success and what you want your Family Legacy to look like. Some of the components of success that many families consider include:

• High functioning and motivated youth.
• The operating and/or investment businesses beating all benchmarks.
• Great stewards of the wealth.
• Good balance between business, family, community, faith and personal growth.
• Supportive communications.
• Family unity and having fun together.

Defining and creating a plan for success starts with a well-defined “business plan” for the family. A Plan that defines Mission, Vision and Values. A Plan that creates communications, transparency and governance. A Plan that addresses the purpose of the wealth and stewardship of the wealth. A Plan that educates and motivates the next generations to be entrepreneurial and to create additional wealth to extend you legacy. When you tie all of these topics into one document you have effectively created a Family Constitution.

WEALTH IS MORE THAN FINANCIAL: THE THREE CAPITAL ACCOUNTS

Before diving into the components of a Family Constitution, we need to consider the different aspects of wealth. Wealth is not just financial in nature. In his book Family Wealth, Keeping It in the Family, James Hughes, Jr, outlines that family wealth is more than financial. There are three different capital accounts: financial capital, intellectual capital and human capital.

• Human Capital: consist of the individuals who make up the family including effective parenting, communications, consensus building, conflict resolution, leadership training, values, morals, ethics, spirituality and goal setting.
• Intellectual Capital: is comprised of the knowledge gained through the life experience of each family member, or what each family member knows including education, career choices, coaching and mentoring, governance and the rights and roles of trustees and beneficiaries.
• Financial Capital: is the movable and immovable property that it owned. Financial capital allows the Human and Intellectual Capital to grow and flourish. Topics include creating wealth, managing and investing wealth, effective transfer strategies, financial parenting and understanding the psychology of money.

A legacy family understands and executes a Plan to build on each of these Capital Accounts. As you start to think about your constitution and governance structure you need to consider and make provisions to build each of these Capital Accounts within your family unit.

Ask the Following Questions … Often: Who, What, Where, When, Why, How, How Much

FAMILY CONSTITUTION & ESSENTIAL GOVERNANCE TOOLS:

The Constitution of the United States defines how the Country will operate. It is a concise statement of national principles that has evolved to meet the changing needs of a modern society. The preeminent book in creating a Family Constitution is The Legacy Family, by Lee Hausner and Douglas Freeman. They point out that “a very common step used by Legacy Families is the create of a Family Constitution, which formally sets the rules for the family’s governance, power sharing, communications and problem solving”. A Family Constitution normally includes some of the following topics:

• Mission Statement. The Mission Statement defines who your Family is and what it stands for.
• Values. What you believe is defined in your Values. Examples of family value statements can include:
– Honesty
– Humility
– Integrity
– Giving back
– Caring for others
– Empathy
– Faithful
• Vision Statement. If Forbes profiles your family’s journey 40 years from now … what do you want the headline and the message of the article to be? Were you good stewards of all of your Capital Accounts and leave a lasting Legacy, or did you come up short? An inspirational Vision Statement can become the North Star for your Family’s journey.
• Governance. Think about how your family is going to make decisions in the different areas of its journey. Who is going to decide what and in what manner? What areas do you want non-family members involved? Do you need an Investment Committee? Small families might not need a Family Council, where larger ones do. If there is an operating business, who oversees it and how? Who will be the next leader of the business and how does that transition occur? Does the Family Office need an advisory body? Who do these governance polices apply to? Your governance structure should reflect that families are dynamic as they grow and change. Allow for that to happen.
• Family Employment Policy. If you have an operating business or a family office a Family Employment Policy can be helpful. It defines under what conditions a family member can enter, be employed or exit the family business. Consider some of the following questions:
– What education is required?
– Does the candidate need to get outside experience before entering the business?
– Does there need to be a legitimate business reason for the position?
– Do they get paid the same as non-family members?
– How are promotions handled?
– Who do they report to?
– Can they get terminated?
– What family members do these policies apply to?
Wouldn’t it be nice to have all of the above defined and agreed upon in writing, before your brother calls and says that his son lost his job and is hopeful that you can give him one …
• Communications Plan. “If they don’t know the truth, they will make something up” … and it will become their truth, so it is better to get ahead of this train right at the beginning with open communications and transparency. People learn and digest information differently. Some are verbal learners. Some visual. Understand how the different members of your family absorb and process information and tailor your communications plan accordingly. Define who gets access to what information. At what age? At what level of detail? What about spouses and in-laws? Define the timing and cadence of the flow of information. What information do you want accessible daily, vs monthly, vs quarterly or for an Annual Report.

Model the Behavior that You Want Your NextGen to Have:
• If you want them to work. Go to work.
• If you want them to be healthy. Live a healthy lifestyle.
• If you want them to be humble. Be humble.

• Education Plan. Education is about helping family members become the best version of themselves as possible. This includes formal academic education, continuing education, retreats, seminars, motivation, inspiration. Define, in writing, what funding is available to whom, for what, and what is the expected outcome.
• Financial Literacy is really important. Not everyone is a ‘numbers person’ but to be a responsible owner I believe that every adult family member needs to be able to read and understand an Income Statement, Balance Sheet and Statement of Cash Flows. Moreover, they need to understand investment performance benchmarks to be able to access whether their operating company and their portfolio is performing to expectations. Building business and financial acumen should be an important part of the Communications and Education plan. Financial Intelligence, A Manager’s Guide to Knowing What the Numbers Really Medan by Karen Berman and Joe Knight does a good job of explaining numbers in a non-accounting way.
• Family Health. Most families make family health a priority and make resources available to support it. If it is also important to you define to what extent your family’s wealth will support. Covering health insurance premiums might be in the Plan, while paying for yoga classes might not be.
• The Family Bank can be used to spur NextGen entrepreneurial spirit. This is an interesting concept. Assume that the family business is in manufacturing, but someone in the NextGen has NO interest in manufacturing but does have an interest in restaurants. The Family Bank could be tapped into to secure a franchise so that the NextGen can learn if they really like the restaurant industry, or if it was a passing fade. There is one Orange County family that used their family bank to motivate the NextGen’s to learn about real estate and become real estate investors. Some of the ground rules of their bank was: a) The investment had to be in real estate. b) There had to be a formal business plan. c) The Plan had to be approved by the Family. d) The funding was in the form of a no-interest loan. e) The loan had to be paid back within 18 months. If these conditions were met, the father would make all of the resources of his company available to the project. You can guess that the father was a successful real estate developer an investor.
• Philanthropy and Giving Back. Your family plan may wish to address your desires and plan to give back.
• Family Fun. A family Governance and Communications program cannot be all work and no play. You need to weave some fun and team building into the program. Best in Class families create a series of:
– Family Meetings, to make sure the communications remain open and transparent.
– Family Retreats, that are a combination of business updates, personal development and fun.

Develop well planned Family Leadership Summits

HOW DO YOU START

This journey takes time, and it is important to get started. It can, however, very difficult to accomplish by yourself. Most families find it useful to engage a guide to help you navigate all of these topics before they become issues. It is important to understand that there are “Quantitative” issues and there are “Qualitative” issues. Most of the family business consultants and advisors are “Quants”. Most of the tougher issues to navigate are on the “Qual” side of the house. A balance of Quant and Qual is important since there is potentially so much at risk.

FINAL RECOMMENDATIONS

The 2021 Global Family Business Survey by PwC had the following recommendations for families to consider:

• Professionalize family governance. Having a professional governance structure and a clear process for conflict resolution, preferably involving an independent party, make business sense, particularly for a family business. A professional approach strips emotion and personal bias, common stumbling bocks for families, out of decisions.

• Governance should reflect that families are dynamic. Family businesses need to revisit governance structures regularly, because the structure of ownership can change as NextGens enter the business or through marriage. Therefore, it is important to set out parameters in a family constitution and keep them current.
• Write values down. A written accounting of a family business’s value helps with communications and transitions.
• Allow external help. Conflict and difference of opinion are inevitable – we’re only human. But the emotions involved in family discussions can be difficult to resolve internally. Many on the panel see the benefit of involving a neutral, outside perspective.

ADDITIONAL RESOURCES:

Here are some additional resources that I have found useful when thinking about creating a Family Constitution and Governance structure:

• The Legacy Family, The Definitive Guide to Creating a Successful Multigenerational Family, by Lee Hausner and Douglas Freeman.
• Family Wealth, Keeping It in the Family. How Family Members and Their Advisors Preserve Human, Intellectual and Financial Assets for Generations, by James Hughes, Jr.
• Your Business, Your Family, Your Legacy, Building a Multigenerational Family Business That Lasts, by George Isaac.
• How to Develop Your Family Mission Statement, by Stephen Covey
• Financial Intelligence, A Manager’s Guide to Knowing What the Numbers Really Mean, by Karen Berman and Joe Knight.
• Hats Off to You ~2, by Lee Hausner and Ernest Doud
• The Destructive Power of Family Wealth, Guide to Succession Planning, Asset Protection, Taxation and Wealth Management, by Philip Marcovici
• From Trust to Impact, Why family businesses need to act now to ensure their legacy tomorrow. Results of the 10th annual Global Family Business Survey by PwC.

Ken Ude’s career spans 40 years of running small to mid-sized private equity businesses as CEO/President before becoming Director of the USC Marshall School of Business Family Business Program. At USC he partnered with Lee Hausner, PhD, and George Isaac, two thought leaders in family businesses and family dynamics. The Mission of the USC Marshall Family Business Program was “To Create and Preserve Value by Increasing the Professionalism of the Business and the Effectiveness of the Family”. They did this through a series of workshops and programs focused on the dynamics of the entire family enterprise and system. Ken heads up the family business practice for Lighthouse Consulting Services, LLC. If you would like additional information, please reach out to Dana Borowka at 310-453-6556, ext. 403 or email [email protected].

Five Biggest Mis-Hiring Mistakes

By Dana Borowka, MA

Ready. Aim. Mis-hire.

Unfortunately, that is a common problem for many companies. That mis-hire can have a big negative impact on your company’s bottom line. Worse, it could hurt work force morale.

Each mis-hire decision can cost your company well over two to three times the individual’s salary, according to author Barry Deutsch of Impact Hiring Solutions. This figure may be a conservative estimate because of factors like training, evaluation, termination, re-initiating the hiring process, and lost opportunity costs.

There is also an emotional factor involved in a mis-hire. Not only can it cause stress and anxiety for both management and employees, but it also takes away focus from your company’s primary goals.

According to research by Deutsch, co-author of the best-selling book You’re Not The Person I Hired, here are the five biggest mis-hiring mistakes to avoid:

Mis-Hiring Mistake #1. Not taking the time to define success. Not defining success up front is almost a guarantee of a mis-hire. Defining success is the number one issue behind problems with hiring, performance management, and engagement. Defining success up front dictates where you go to find the candidate, it provides 80 percent of your interview questions, and it lays out performance expectations that you can use in interviewing.

Mis-Hiring Mistake #2. No formal hiring process. If there is one key to overcoming most of the mis-hiring mistakes that managers make, it is by developing a rigorous and disciplined hiring process. This kind of process has two major components: a detailed step-by-step process, and written forms and questions prepared in advance. Although each hiring experience may have its unique aspects, most follow a consistent process. Best-practice information on hiring found in many books and websites can form the basis of your step-by-step process. But once you settle on a process after trial-and-error, it needs to be written down in the form of a checklist or procedure so that each hire follows a complete course of action.

Mis-Hiring Mistake #3. Not shaking the bushes hard enough to uncover the best candidates. Most companies post generic job descriptions on generic job boards and pray the best person drops into their lap. Sometimes, you might do a little superficial networking. The tactic of posting the job usually brings the bottom third of the candidate pool to your doorstep – all the worse candidates. Sometimes you get lucky. There is an old adage that goes: “Even a blind squirrel can find a nut sometimes.” It’s tough to build high performing teams based on luck and hope. Running generic ads on generic job boards shows up a small microcosm of the candidate pool – those who are unemployed, or desperate to leave their current organization. If you want to fill your funnel with outstanding talent, you have to work at compelling the best to come forward by writing compelling marketing statements to replace the disgusting use of job descriptions, networking, referrals, and direct sourcing using tools like LinkedIn.

Mis-Hiring Mistake #4. Ignoring character and values. Have you heard the expression, “People are usually hired for experience and fired for character.” With today’s emphasis on resume screening and superficial interviews, about the only information a hiring supervisor can glean from a candidate are the facts of past experience and skills. Talent, skills and experience are important, but after the hiring is done, real people show up with their own values, morals, and motivations.

Mis-Hiring Mistake #5. Failing to use in-depth work style and personality assessment. You must have an interview process designed to validate, verify, and vet whether the candidate can achieve your desired results, and whether they will be a good fit for your culture and values. That includes assessments. As with any business decision, having the right information is critical. Work style and personality assessment testing can provide insight into potential hires, as well as your current workforce, in three main ways:

1. Identify potential red flags. A personality assessment can discover issues that are sometimes overlooked during the interviewing process and can quantify an intuition or feeling the interviewer may have about a particular candidate. It can be used to identify potential red flags concerning behavioral issues, help understand how to manage individuals for greater work performance and compare interpersonal dynamics of teams, departments and candidates.

2. Learn how to optimize employees’ work performance. A personality assessment can provide extensive information on an individual’s ability to work with their job responsibilities, team dynamics and company culture. Additionally, the assessment can show effective strategies to gain optimal performance from that individual within their particular work environment. It can also be employed to quickly identify the most effective management style for a new employee or predict how team members are likely to interact.

3. Ensure you have the right people in the right positions: Additionally, personality assessments can be utilized in rehires, or situations which call for employees to re-apply for their current jobs, as in the case of a corporate merger or restructuring. A personality assessment can also ensure that your company continues to have the right people in the right positions and distribute assets and talents effectively.

Legal Guidelines For Assessing Recruits

A frequent question from companies and organizations concerns the legal guidelines in administering assessments to potential employees. Industry regulations can vary and the best option is to consult with your company’s trade association along with reading through the EEOC guidelines by visiting Additional information can be found online at the EEOC website, in the Disability-Related Inquiries and Medical Examinations of Employees section: http://www.eeoc.gov/policy/docs/guidance-inquiries.html#2. The EEOC is the end all of end-alls. So, no matter what people say, always go by what the EEOC has outlined.

As a general rule if your company uses an assessment, any test or set of hiring questions must be administered to all of the final candidates in order to assure that discrimination is not present.

The Bottom Line

An in-depth work style and personality assessment is only one component needed for a successful recruitment and hiring program. It can provide valuable information for critical personnel decisions. Combined with an effective recruitment program and skilled interview techniques, it can benefit your company as a whole, in addition to your individual employees. Armed with accurate and quantifiable data from an in-depth personality assessment, the interview process becomes much more reliable. Ultimately, this only adds to your organization’s bottom line, allowing more effective management of your existing workforce and limiting the potential for wrong hiring decisions.

For more information, please visit our website, www.lighthouseconsulting.com to sign up for our Open Line webinars and monthly Keeping On Track publication.

Dana Borowka, MA, CEO of Lighthouse Consulting Services, LLC and his organization constantly remain focused on their mission statement – “To bring effective insight to your business”. They do this through the use of in-depth work style & personality assessments to raise the hiring bar so companies select the right people to reduce hiring and management errors. LCS can test in 19 different languages, provide domestic and international interpersonal coaching and offer a variety of workshops – team building, interpersonal communication, stress & time management, sales & customer service training and negotiation skills as well as our full-service Business Consulting Division. Dana has over 30 years of business consulting experience and is a nationally renowned speaker, radio and TV personality on many topics. He is the co-author of the books, “Cracking the Personality Code”, “Cracking the Business Code” and “Cracking the High-Performance Team Code”. To order the books, please visit www.lighthouseconsulting.com.

How Safety Management Systems Can Help Any Size Company

By Chip Duffie

In the words of the famous psychologist Karl Jung, “You are what you do, not what you say you’ll do.” So, what are you doing to manage environmental, health and safety (EHS) at your company?

Most company leaders generally recognize the need to do it right. But the costs seem endless, the regulations are complicated, the processes feel disruptive, and the value seems intangible. Motivation can, unfortunately, become centered around simply “staying out of trouble.”

Good News And Reality

Let’s start with some good news. EHS programs are making a difference. Worker deaths in America are down-on average, from about 38 worker deaths a day in 1970 to 15 a day in 2019. Worker injuries and illnesses are down-from 10.9 incidents per 100 workers in 1972 to 2.8 per 100 in 2019.

More good news. Multiple studies, including several sanctioned by the National Safety Council, have confirmed that every $1 invested in injury prevention and safety programs return between $2 to $6.

Of course, for most companies, EHS program success is fragile, and every company has unique risk factors that are constantly evolving. There is always the risk of injuries, penalties, increased insurance premiums, and even bad press that can drive costs into your business.

The reality for every business: Managing EHS programs is a constant challenge for business leaders. Not just to stay in compliance, but to manage risk and protect the employees, all while trying to demonstrate a return on investment for the program. The fact is that companies of all size struggle to balance regulatory concerns with maximizing productivity and revenue generation.

EHS Excellence Is Not Just For The Big Companies

Perhaps surprisingly to some, implementing a safety or environmental management system (a SMS or EMS) is not reserved just for big companies. For small to mid-size businesses without robust EHS support teams, trying to manage EHS programs can be intimidating and frustrating. While no one wants to operate out of compliance or put their employees at risk, many companies feel overwhelmed and do not believe they have the aptitude or resources to follow best practices.

At the core of this motivation is the idea that EHS programs are an “add-on” or something that must be layered on top of operations. This perception often leads to compliance and safety programs being considered a impediment to progress. However, the safest and most heavily regulated brands in the world use management systems to integrate EHS requirements into operations, setting programs up designed to actually increase productivity.

11 Key Factors For Success

I believe any size company can incorporate compliant practices into their daily operations. Here are 11 key factors to a successful implementation:

1. Leadership Engagement. The single most important factor to a successful SMS/EMS and long-term cultural improvement is the engagement and support of executive leadership. If it’s important to the boss, it will be important to the staff. It’s really that simple.
2. Get Documentation In Order. Archive old policies and ensure new policies are clearly communicated to all employees. Also, make sure the policy is customized to fit your business. A generic policy may check a box, but likely does not actually help your program, especially in an emergency. A systematic review of your program documentation will clarify roles, responsibilities and risks.
3. Set an Action Cadence. Get on a repeatable, sustainable schedule of inspections, training, meetings and safety huddles that your employees understand and will come to expect. You have to be disciplined and consistent, but it will rapidly become second nature to everyone.
4. Leadership Committee Meetings. A management system does not run itself. Executive involvement in meaningful, routine committee meetings is critical. A Management Committee sets goals, approves policies, solves problems, develops a communication plan and addresses escalated issues.
5. Identify Key Performance Metrics. The safest and most compliant brands track many key metrics related to their programs, and a company needs to set goals and targets for these metrics. Also, encourage your team to come up with additional site-specific metrics to be measured and tracked.
6. Employee Training. Make sure all employees know how do their job right. Of course, you have to meet OSHA and EPA minimum standards, but a management system does not settle for the minimum. Job specific training and apprenticeship programs are the best way to reduce injuries and ensure compliance.
7. Accountability and Recognition. A SMS or EMS is a team effort, and no one is above the requirements. There must be consequences for repeated failures and there should be a way to recognize outstanding contributions.
8. Employee Engagement. The operations staff know the actual risks of their job, so ask for their involvement and feedback and involve them in crafting solutions. A management system does not simply hand down high level policy, it is built from the ground up and gives the employees input in the process. It also allows them to take a positive messages home to their families every day.
9. Assess Risk by Job Type. A management system looks at every job and identifies the risk of noncompliance and the hazards facing employees. This is again more than checking a box, it is making sure every employee knows how to do the job right. A robust job type risk review will also give you confidence that you know how to onboard work-ready employees.
10. Leverage Leading and Lagging Indicators. Move beyond only relying on metrics that track the past, which are only looking in the rear-view mirror. Track leading metrics like training and behavior-based observations to ensure you can avoid problems before they happen.
11. Standardize Practices and PPE Across Multiple Sites. Many companies struggle with standardization, especially when it comes to job training and buying personal protective equipment (PPE) for multiple operations. Take the time and effort to get everyone on board with the management system and drive consistency across all your operations.

Top 10 Most Frequently Cited OSHA Standards Violated

The following were the top 10 most frequently cited standards violated by Federal OSHA in fiscal year 2020.

1. Fall protection in construction
2. Hazard communications
3. Respiratory protection
4. Scaffolding in construction
5. Ladders in construction
6. Control of hazardous energy
7. Powered industrial trucks
8. Fall protection training requirements
9. Eye and face protection
10. Machinery and machine guarding

To search the top violations of an industry with a specific NAICS code, see https://www.osha.gov/pls/imis/citedstandard.html
To search and view the industry profile for violations of any specific OSHA standard, see https://www.osha.gov/pls/imis/industryprofile.html

A management system is not a short-term play, it is an investment in your brand and your people that will pay dividends for years to come and define the way you do business.

Chip Duffie is a senior Lighthouse consultant who specializes in environmental, health and safety (EHS). An environmental lawyer by trade, Chip spent his early career as assistant general counsel and chief compliance officer for Safety-Kleen, and then as SVP, compliance and sustainability for Clean Harbors. His primary job as CCO was leading an in-house team of EHS professionals responsible for the safety and compliance of North American operations. A frequent speaker on EHS, legal and risk management issues, Chip has a passion for delivering simple, affordable technology to help businesses maximize operations while staying in balance with the environment and protecting their employees. To contact Chip, call him at 469-999-2500 or email him at [email protected].

If you would like additional information on this topic or others, please contact your Human Resources department or Lighthouse Consulting Services LLC, Santa Monica, CA, (310) 453-6556, x403, [email protected], or visit our website: www.lighthouseconsulting.com.

Lighthouse Consulting Services, LLC provides a variety of services, including in-depth work style and personality assessments for new hires and staff development. Lighthouse Consulting Services, LLC can test in 19 different languages, provide domestic and international interpersonal coaching, and offer a variety of workshops on team building, interpersonal communication, and stress management. To order the books, Cracking the Personality Code, Cracking the Business Code, and Cracking the High-Performance Team Code, please go to: www.lighthouseconsulting.com.

How to Increase Revenues With Market Research

By Henry DeVries

“As a venture capitalist, I get pitched dozens of times every year, and almost every pitch contains ‘market research’ lies,” says Guy Kawasaki, a Silicon-Valley based author, entrepreneur, and evangelist. “I am often accused of ridiculing market research and focus groups. Guilty as charged.”

Kawasaki says useful market research can help you decide what needs attention, how to select the appropriate issues, and what strategies would address the most pain points where you have the most to gain.

“My mission is to empower entrepreneurs,” says Kawasaki. “For them I advocate real-world market research, a technique practiced by Honda, Walmart, Dupont, and other successful companies that entails sending employees at every level to observe how their products or services are actually used by customers.”

Proven market research involves listening. Chris Stiehl, an independent research consultant who calls himself “The Listening Coach,” has built a career on helping companies really listen to their prospective customers, guests and clients.

“Your prospects are talking, but are you really listening?” asks Stiehl, a human-factors-engineer by training who has worked for the Cadillac division of General Motors, Cisco System, Pacific Gas & Electric, Cisco Systems, and even the Nuclear Regulatory Commission.

Stiehl and I met when we both taught market research at the University of California San Diego, and then went on to co-author a bestselling book on market research titled Pain Killer Marketing: How To Turn Customer Pain Into Market Gain.

“At Cadillac, we spent about $20,000 on a Voice of the Customer project that saved the company $3 million per year going forward,” says Stiehl, who notes that a lack of listening is not just a North American problem. “We have conducted listening research in India, China, Brazil, Singapore, Kuala Lumpur and Switzerland, as well as Canada and the United States.”

During the journey, Stiehl and I have identified several myths that are holding companies back.

The Eight Great Myths Of Market Research

Myth # 1: Focus Groups Are The Best Way To Listen. I say down with focus groups, and I have been a focus group facilitator. Focus groups rank as the number one waste of marketing research dollars.

Myth #2: Marketing Research Is Prohibitively Expensive For Most Companies. Many people think marketing research projects cost $25,000 to $50,000, but that is not true. Typically, a small to medium sized company may invest $6,000 to $12,000 in a solid market research study. If the prospect is harder to reach, such as doctors, the price goes up. As Barack Obama said on Twitter in 2013: “If you think education is expensive, wait until you see how much ignorance costs in the 21st century.”

Myth #3: You Cannot Know The Mind Of Customers And Clients. The reality is just the opposite. You must ask and then really listen. If you want to know what customers and clients think, go have conversations with them.

Myth #4: You Need To Survey Hundreds Or Thousands To Really Know. What you really need to do is talk, not survey. A dozen one-on-one interviews will generate as many customer pain points as seven focus groups. The problem with low-cost online surveys is that results are skewed. Surveys have their place, but they must be formulated by listening to interviewees first.

Myth #5: You Have To See People Face-To-Face. In this time of pandemic, the last think you or the interviewee want is to be face to face. Reach out and touch people by phone or by Zoom. Also, these one-on-one interviews by phone or Zoom can be conducted with people in different time zones, something difficult to achieve with focus groups.

Myth #6: Interviews Cannot Go Deep. Actually, interviews allow you to probe. The depth of information obtained for each topic is actually greater in one-on-ones as well, since the moderator or facilitator does not feel the pressure to cover every topic.

Myth #7: The Key Is To find Out How The Customer Or Client Will Gain From Your Product Or Service. Actually, you want to find the pain. Pain beats gain every time. Psychologists and sociologists have repeatedly found that consumers are more motivated to avoid pain than to seek pleasure.

Myth #8: Market Research Is Above Company Politics. Sadly, this is not the case. When it comes to market research you need to skip the politicking. How does a company decide which pain points to address? In most cases, the decisions are political, based upon who claims the loudest.

During conversations with a prospect the goal should be to monopolize the listening. A good rule of thumb is to listen 80 percent of the time and talk 20 percent.

These are the three proven steps for success Stiehl and I have used when it comes to listening carefully and responding appropriately:

Identify the issue. What is on their mind? What is their goal, what assets do they have in place, and what are their roadblocks? Ask questions to find out and listen carefully.

Listen for the prospect’s mindset. This is not about good and bad people; actually, this is about how they view the world at this point in time. Are they a thinker, a doer, a struggler, or an achiever? How do they view similar products or services. Again, ask questions and listen carefully.

Respond in a way that meets what that person wants and needs. To respond appropriately requires matching your language to the mindset of the prospect. Say the appropriate words that the thinker, doer, struggler, or achiever needs to hear. Great market research can help you target the correct messages in your marketing customer service.

Active listening is the skill needed to execute this type of questioning. Active listening involves participating with the customer in the interview. When you have heard them, you must summarize what you have heard to make sure you have heard correctly.

As Tom Peters described in his book Thriving On Chaos, “Listening to customers must become everybody’s business. With most competitors moving ever faster, the race will go to those who listen (and respond) most intently.”

Pain Into Gain Market Research Riddle

Your target prospects experience their own unique frustrations and pains. As the old adage states, “People don’t care what you know, until they know that you care.” Truly identifying your prospect’s predicament tells them that you understand and empathize with them.

How will prospects hire you unless they trust you?
How, in turn, will they trust ideas they have not heard?
How, in turn, will they hear without someone to speak?
How, in turn, will you speak unless you have a solution?
How, in turn, will you have a solution unless you understand their pain?
How will you understand their pain unless you listen carefully?
How will you prove you listened unless you respond appropriately?

When you have conversations with prospects, here are ten starter market research questions you might work into the conversation:

1. Can you describe for me the “ideal” experience with a ____________ (your product or service). How do most compare to this ideal?
2. Can you describe for me a recent time that the experience was less than ideal?
3. What are the three most important aspects of doing business with a___________?
4. If I said a __________ was a good value, what would that mean to you?
5. In what ways does dealing with a _________ cost you besides money (time, hassle, effort, etc.)?
6. What is the biggest pain about working with a _________?
7. Would you recommend a _________ to a friend or colleague? Why, or why not?
8. How does working with a _________ help you save money?
9. What does a _________ do really well?
10. If you had the opportunity to work with a ________ again, would you? Why, or why not?

The magic phrase during in-depth listening sessions is this: “Tell me more.”

The Bottom Line

Finally, all of the internal and external data is combined to direct improvement to the places that can have the maximum impact on the customer relationship—in other words, where you achieve the “biggest bang for the buck.” (Note: This process is often called the House of Quality; see the May-June 1988 edition of the Harvard Business Review).

Lighthouse Consulting Services LLC offers custom market research specializing in understanding customer wants, needs and requirements. We have designed and implemented one-on-one in-depth research studies, surveys and quantitative studies across a similar range of internal (employees) and external (customers) audiences. And sometimes we even conduct focus groups.

These market research services can be parlayed with the other offerings from Lighthouse Consulting Business Practices Division such as talent development, in-depth work style and personality assessments, team building, sales & customer service training & workshops, presentation skills, cyber security, manufacturing workflow, IT strategies, ERP selection and CFO/COO best practices and planning. If you are open to a conversation about this, we are ready to listen to what you have to say.

Henry DeVries is a market research consultant with Lighthouse Consulting Services Business Consulting Division as well as an author and educator. He is the author of 14 books on marketing and writes a weekly marketing column for forbes.com. Henry has a 30-year successful track record of market research projects including business forecasting, in-depth interviews, focus group facilitation and surveys for clients such as Marriott Corporation, San Diego Padres, Foresters, The Fieldstone Company, and the University of California San Diego. Previously he was director of research and president of an Ad Age 500 advertising agency where he doubled billings from $5 million to $10 million in five years. He also served as the chief marketing officer (assistant dean) and marketing faculty member for the University of California San Diego continuing education program, where he helped raise annual non-state (private) revenues from $22 million to $45 million in seven years. On a personal note, he almost won $13,000 on the TV game show Jeopardy!, but did manage to snag $13,000 on Family Feud.

Lighthouse Consulting Services, LLC provides a variety of services, including in-depth work style and personality assessments for new hires and staff development. Lighthouse Consulting Services, LLC can test in 19 different languages, provide domestic and international interpersonal coaching and offer a variety of workshops on team building, interpersonal communication, stress and time management, leadership training as well as our full-service Business Consulting Division. To order the books, “Cracking the Personality Code”, “Cracking the Business Code” and “Cracking the High-Performance Team Code”, please go to www.lighthouseconsulting.com.

Hire Right The First Time, Part 2

By Dana Borowka, MA

Is your company still hiring employees using the same process it did five years ago? Think carefully about the question for a moment. Is the company recruiting, screening, interviewing, and verifying using the same techniques and procedures as in the past?

Next question. Do you wonder why so many of your new hires don’t remain in their jobs over six months, or why other companies seem to attract and keep solid employees, but not your company?

It is time for every company to re-examine their hiring practices, or risk falling behind in the race to win great talent.

In Part One (see Hire Right the First Time (https://lighthouseconsulting.com/hire-right-first-time/) . . . I explored the new rules of recruitment and the necessity of in-depth work style and personality assessments.

In this, Part Two, I look at interviewing, background checks, and skills testing. Combined, these practices must form the pillars of a modern-day hiring procedure for companies and organizations of all sizes.

1. Recruitment
2. Interviewing
3. Background Checks
4. In-depth Assessments of Skills and Work Style

Why Change the Hiring Procedure?

In Part One I opened by stating that a wrong hiring decision costs a company 2-3 times the employee’s annual salary. That hurts no matter if it’s an entry-level position or a top executive. Cost is reason enough to change how talent is recruited and hired. But, there’s even more justification for change.

The success of the entire organization is at stake. A company is only as good as the combined ability of its employees to meet customer expectations and outperform the competition. Good employees matter, but therein lies the problem.

Good employees are rare today no matter the industry. (For simplicity sake let’s define “good” as those people with the right skills and right work style personality to perform their given duties with excellence over time). The demand for good employees is higher than ever. The supply is lower than ever. A company has to work differently today to find prospective employees and then identify the “good” ones – those that have the right work style personality and skills to do the job well within the company’s culture.

A Recruiter’s Advice

One area for improvement is how we find and recruit prospective employees. I mentioned in Part One some considerations for a modern-day recruitment effort. To this I’ll add a note about using an executive search firm. Companies frequently make two mistakes in this area. According to Barry Deutsch, Founder of Impact Hiring Solutions (http://www.impacthiringsolutions.com/) and co-author of “You’re Not the Person I Hired”, companies too often use search firms before they must, and they tend to hire a recruiter based only on industry focus.

“Working your network to seek referrals is the absolute first place a company should look when attempting to find candidates for a key role in the company,” Deutsch advises. “Only after shaking the trees should you consider investing in an executive search firm.”

Once a decision is made to use a recruiter, avoid the temptation to think that only those with prior experience in your field can be successful. As Deutsch explains, “Just because a recruiter spent years as an electrical engineering manager, doesn’t mean they’ll be able to bring you the best engineering candidates.” Having a network within a specialty or industry is helpful, but just knowing who to call isn’t the biggest value a recruiter brings to the table. “Effective recruiters earn their fees by being adept at convincing people who already have a good job to consider leaving it for another better opportunity,” Deutsch said. “Ninety percent of managerial and executive positions are filled by people who were already employed and not actively thinking about making a switch.”

Learn the Right Way to Interview

The interview process in most companies is woefully ineffective, according to Deutsch, and is largely to blame for poor hiring decisions. “Companies aren’t investing enough time in preparing for the interview,” he said. He advises his clients to first set the right expectations for the job and make everyone involved in the interview aware of the job’s expectations. “This goes hand in hand with a detailed job description. What is the position expected to know and to accomplish, and by when?”

Once the expectations are documented, map a list of questions to those expectations. “Stop asking the standard, stupid 20 questions. Get strategic with your questions so you receive pointed, meaningful answers,” Deutsch advises. “If you do this important step, you will move closer to hiring the best candidate not the candidate who interviews best.”

Validate Resume and Interview Answers

The next steps in the hiring process will be new to many companies, but a mandatory addition if the organization hopes to achieve a higher level of hiring success. The steps involve Background Checks, Skill Testing, and In-Depth Work Style and Personality Testing.

An article in Inc. Magazine quoted a HireRight 2017 employment screening benchmark report that claimed 85% of employers caught applicants fibbing on their resumes. According to Gordon Basichis, Co-Founder of Corra Group (http://www.corragroup.com/), criminal record and education deception are the most common “surprises” uncovered by Background Checks. The potential hidden liability for the employer is obvious.

Basichis explains that the most common mistake by employers is not going far enough with a background check simply because they are not aware of the types of background checks and in which cases they should be conducted.

1. Employment verification. A leading point of inconsistency.
2. Education verification. Another area of high discrepancy.
3. Social Security Trace. Traces where someone has lived the past seven years.
4. County Civil and Criminal Records. These tend to be the most accurate, but it’s important to know where the candidate has lived so all the counties can be searched.
5. Federal Criminal and Federal Civil Records. Typically, these checks are for employees involved with government contracts, financial positions, or high-level executives.
6. Terror Watch List.

Basichis urges companies to follow the advice of an HR specialist and employment attorney when setting policies for background checks. There are numerous regulations and guidelines at the Federal, State and City levels which must be followed regarding how Background Checks can be conducted and used in the hiring process.

Okay, the candidate aced the well-prepared interview questions, passed the background check with flying colors. Do you extend an offer? Not so fast.

Verifying Skills

The candidate may have said all the right things, but do they really have the skills required for the job? Testing is the only way to verify if the person can do the job as expected. Fortunately, online skills tests exist for hundreds of common jobs from Accounting to Manufacturing to Software Programming.

There simply isn’t an excuse today for hiring someone ill-suited for a job. Candidates can be given a 15-30 minute online skills test in your office and the results are known immediately.

Last year Lighthouse Consulting began offering its clients a catalog of some 200 Skills Tests (https://lighthouseconsulting.com/talent-development/skills-testing/) in 16 job categories. These pay-on-demand tests cost $22.50 to $100 – a drop in the bucket compared to the cost of training or re-hiring.

Identifying the Work Style Personality

Great, the skills test was successful, the background checked out, and the interview questions were answered to your satisfaction. NOW can you make the offer? Better not. You may know a lot about this candidate, but you don’t know how they work, or how they work with others. That’s where in-depth workstyle and personality assessments (https://lighthouseconsulting.com/assessment-tests/) play an invaluable role in hiring, promoting and team formation.

I went into detail about in-depth work style and personality assessments in Part One (https://lighthouseconsulting.com/hire-right-first-time/) of this article, so I’ll recap the key point here. If you aren’t conducting this type of assessment, start doing so immediately. If you are using a tool with only four primary scales (5-10 minute assessment) it might work as a very basic screener but is too superficial to reveal insightful behavioral information about the candidate. In fact, some companies have learned to not even bother with these simplistic profiles. They prefer to give final candidates an in-depth assessment (minimum 164 questions).

As a manager you know all too well the importance of knowing an employee’s work style and how they will interact (or not) with others. Only in-depth assessments based on 16 levels (we call them “scales”) gives you a true picture of the individual on which a hiring decision can be based.

The Pillars of Hiring Success

In conclusion, the structure for achieving hiring success at 80% or better consists of four pillars.

1. Recruitment
2. Interviewing
3. Background Checks
4. Work Style Personality and Skill Assessments

LCS and our partners stand ready to quickly help you put into place the training, tools, and procedures necessary to build a highly effective and competitive organization through better hiring. Reach out to me any time to get started. [email protected].

Dana Borowka, MA, CEO of Lighthouse Consulting Services, LLC and his organization constantly remain focused on their mission statement – “To bring effective insight to your business”. They do this through the use of in-depth work style assessments to raise the hiring bar so companies select the right people to reduce hiring and management errors. LCS can test in 19 different languages, provide domestic and international interpersonal coaching and offer a variety of workshops – team building, interpersonal communication and stress management. Dana has over 25 years of business consulting experience and is a nationally renowned speaker, radio and TV personality on many topics. He is the co-author of the books, “Cracking the Personality Code”, “Cracking the Business Code” and “Cracking the High-Performance Team Code”. To order the books, please visit www.lighthouseconsulting.com.

We also have an affiliate in the UK who covers all of Europe so we are now a true multi-national company that can support our clients globally.

Establishing Great Mentoring Partnerships

By Tenny Mickey, PhD

It has been proven that people in organizations who are receptive to positive mentoring enhance their performance faster, enjoy more positive exposure, and appear to enjoy their work better than those who are not. Effective mentors also derive great pleasure from supporting others as they advance their careers. A relationship built on trust and respect creates a secure and safe environment for mentoring to take place. It is often confounding when thinking about why more people are not involved actively in mentoring relationships. I will discuss some of the challenges related to developing and sustaining a positive mentoring relationship in this article. Also, I believe that mentoring between two people must be a partnership. In this article, I will make references to the terms “mentor”, ” person being mentored”, and “mentoring partnership.”

First, I believe a mentor is someone who has a deeper level of experience in organizations. By this definition, the critical factor is the experience the mentor enjoys in a specific area. Many people make the mistake of believing a mentor must necessarily be older with many years of experience. I have found many people who have developed specific levels of expertise early in their careers are equally experienced. Some early career mentors have displayed a knack for a specific skill, an interest, and has taken the opportunity to deepen their skills in a specific professional area. So, let’s be more open as to whom will be the best mentor for specific needs and interests. As seen with the ubiquitous opportunities to upskill through technology usage, one’s skill-set is not necessarily a function of one’s age or interest in mentoring others.

An important behavior for a mentor is the willingness to share knowledge and experiences in a manner that supports the growth aspirations of the person being mentored. A mentor is super interested in the success of the person they are mentoring. The mentor must be experienced enough to help the person being mentored clarify their interests, set goals, and develop a process to achieve those goals. A mentor should also have a greater sense of how their experience and your goals will impact future organizational decisions. Throughout the mentoring partnership, the mentor should have broad enough experiences to support the person being mentored as they work through challenges that will no-doubt emerge as their knowledge increases and roles advance.

The mentor’s responsibility is to create a relationship that gives room and space for the person being mentored to learn. A common mistake occurs when people believe mentoring is about teaching how things should be done. Successful mentors rely upon their effective listening skills as indicative of their respect, caring for, and a genuine interest in the other person… the building blocks of trust.

The above foundational pointers suggest that the mentor and person they are mentoring should establish the ground rules for the mentoring partnership at the very beginning. Together, they must decide if the relationship will have a formal arrangement, an informal one, or a combination of these two. The mentoring partners should also discuss what each believes will describe an effective and comfortable mentoring partnership. They should be clear on the amount of time each person will be able to commit to the relationship. By having this conversation first, each partner in the relationship will gain a sense of the other’s needs and expectations. With this understanding, each partner will be able to have meaningful conversations when the relationship is not going as expected.

SUCCESSFUL MENTORING

Successful mentors must realize that mentorship is all about meeting the person they are mentoring where they are…currently. It is a key factor that the mentor should listen fully …question deeply… solve at the root! This means mentors should focus on the critical areas of the problem expressed by the person being mentored. One can only do this by listening fully. When questioning, it is important to realize that the mentor’s interest is not always the optimal solution to the problem. It is often sufficient to make sure the person being mentored is focused on the right problem to solve. Also, is this the right priority on which to focus at this time? Often asking questions will yield new processes to use when examining new problems. Effective questioning also allows the mentor to tell stories of how situations of this type have occurred and been solved in their career.

It is very easy to fall into the trap of “SOLUTIONEERING.” Mentors have many points of experience to rely upon when helping their mentoring partners find solutions. It is often tempting to provide a ready solution that is based upon the mentor’s experiences. Great mentoring however suggests that the person being mentored will “learn how to fish” when working with their mentor. Mentors are best when they share anecdotes that mirror the person being mentored experiences. In this manner, the information is more likely to be remembered and applied more appropriately in the situation being discussed. This will also encourage the formation of broad principles that might govern future situations. It is very important in the partnership that sharing information is equal. This is helpful for the mentor to listen more than telling. For the person being mentored, this can create psychological safety in that they feel equally able to express challenges and propose solutions.

Mentors also validate and allow their partners to gain confidence in their ability to make decisions. This is sometimes achieved by feeding back, and sometimes expanding on, what the mentor has heard the person being mentored say. Sometimes people have a great hunch about the right solution, but when hearing it being rephrased by their mentor, clarity and confidence increase. This method also allows the mentor to provide a framework that helps to organize thinking, develop future processes, and build increasing confidence in how they approach solutions.

FEEDBACK

Effective feedback is a vital aspect of the mentoring partnership. How feedback is provided and received is extremely important. There are several factors to keep in mind when giving or receiving feedback. The following checklist helps members of the mentoring partnership keep this in mind:

• Always have the best interest of the mentoring partnership outcomes in mind
• Always balance improvement needs and positive feedback
• Observe each other’s thoughts and reactions with positive interest and curiosity
• Focus on facts and behaviors rather than emotions and personal attributes
• Acknowledge and summarize each other’s contributions when responding
• Provide feedback in a supportive way
• Strike a balance between being too friendly and too formal
• Ask probing questions to learn deeply and to stimulate alternative thinking processes

EMPATHY

Empathy is a key element in the mentoring partnership. As mentors question deeply and listen intently, they should focus on a deeper understanding of the obstacles. More importantly, when “drilling down” is the ability to display empathy. The questions should be balanced to (1) provide insights about the situation but with the realization of (2) how the other person in the partnership is experiencing the situation. This is a good practice to adopt when dealing not only in the mentoring partnership but also in other situations at work. It is important for the mentor and the person being mentored to experience and share the value of empathy.

QUESTIONS

A mentor should ask questions that are stimulating, meaningful, and impactful. Marshall Goldsmith, the coaches coach, always suggests that mentors start with the end in mind. The mentor is then able to focus on the “ask” and thereby guide the coaching relationship with the end-point in mind.

Another great question is to ask “what is it that you need right now?“ This helps you understand how you might be most supportive. It’s so easy to jump into giving advice based on your experiences. Is that what the person being mentored needs? Do they want your advice? Do they need an advocate? Or do they need just a “…you got this!!”

Discourage people in your mentoring partnership from asking solicitous questions. Often, the person being mentored becomes vulnerable and chooses to show others their capabilities. Don’t bite…rather, encourage them to come up with tougher questions. They are not in this relationship to charm their mentor, but rather to become vulnerable, share, learn, and grow.

Many people in mentoring partnerships will focus on their career advancement. It is important to understand what is driving this interest. Is it a passing fantasy…something that feels exciting at the moment? Is it something they are thinking about as a career end-point? Is it a way of seeking personal prominence among their workmates? Is it a career choice that feels prestigious or profitable? This is a very important place in which a mentor can help them “dial it back” by plotting the path carefully that will yield longer-term satisfaction.

Asking about taking personal time for reflection and rest is another important element of mentoring. It is important to know that personal balance is very important for success in all aspects of life and work. Many people being mentored believe it is more important to deliver an energetic appearance as a reflection of their strong work capabilities. It is key to practice and to emphasize that rest and reflection are also key factors. Your first job should be as much about you proving yourself as about you understanding yourself, getting a better idea of your strengths and how you can prove yourself in an arena that you love later on.”

It is essential that the mentee and the mentor mutually agree that the content of their discussions will be kept confidential. This will enable the person to be mentored to explore preliminary ideas before sharing them with a wider audience. It is also helpful when expressing doubts and reservations without having to be afraid of any consequences in other situations.

Lastly, it is critical to evaluate the progress of the mentoring partnership as the most important aspect of each meeting. This information gained will be useful in honing the effectiveness of the partnership.

Establish Great MENTORING PARTNERSHIPS!!

Tenny Mickey, Ph.D. is a Senior Consultant with Lighthouse Consulting Services, LLC. As a Leadership & Organizational Psychologist, & Executive Coach, Tenny helps LEADERS improve their effectiveness. She relies upon her successful work as an officer in 3 Fortune 50 organizations (News Corporation, Disney, and Compaq) & 16 years of effective Organizational & Leadership Consulting. Additionally, each of her academic achievements, ranging from ( a Historical Black College & University) Huston-Tillotson University (BA), (Ivy League) Harvard University (EdM), and (Professional Psychology) Fielding Graduate University (M.A. & PhD) has contributed to the knowledge, respect & understanding she relies upon to support individual success. She is further stimulated and inspired to gain “new knowledge” each day. Feel free to contact Tenny through [email protected].

Lighthouse Consulting Services, LLC provides a variety of services, including in-depth work style assessments for new hires & staff development. LCS can test in 19 different languages, provide domestic and international interpersonal coaching and offer a variety of workshops – team building, interpersonal communication and stress management. To order the books, “Cracking the Personality Code”, “Cracking the Business Code” and “Cracking the High-Performance Team Code”, please go to www.lighthouseconsulting.com.

By Dana Borowka, MA

The Elephant in the Room

Is Skills Testing the Panacea for Hiring Mistakes?

How Skills Testing is Best Used

Skills Testing Only Works if you Know What Skill Level Matters

The Never-Ending Search for the Perfect Candidate

LCS to the Rescue

By Patty Crabtree

Learning From Michelle’s Cautionary Culture Tale

How To Create A Culture Of Alignment

Culture Requires Conversation

One Company’s Journey

Is Your Culture Driving Retention?

By Tony Kayyod

Take A Lesson From Amazon, The King Of Streamlining

Get Rid Of Those Constraints

The Benefits Of Streamlining Processes & Workflows

Training And Onboarding

By Patty Crabtree

Déjà Vu All Over Again

Managing A Hybrid Workforce Takes Focus

Some Tips to Preserving Your Wealth, Your Family and Your Legacy

By Ken Ude

THE POWER OF PUTTING IT IN WRITING

FAMILY SUCCESS: WHAT IS YOUR DEFINITION?

WEALTH IS MORE THAN FINANCIAL: THE THREE CAPITAL ACCOUNTS

FAMILY CONSTITUTION & ESSENTIAL GOVERNANCE TOOLS:

HOW DO YOU START

FINAL RECOMMENDATIONS

ADDITIONAL RESOURCES:

By Dana Borowka, MA

Ready. Aim. Mis-hire.

Legal Guidelines For Assessing Recruits

The Bottom Line

By Chip Duffie

Good News And Reality

EHS Excellence Is Not Just For The Big Companies

11 Key Factors For Success

Top 10 Most Frequently Cited OSHA Standards Violated

By Henry DeVries

The Eight Great Myths Of Market Research

Pain Into Gain Market Research Riddle

The Bottom Line

By Dana Borowka, MA

Why Change the Hiring Procedure?

A Recruiter’s Advice

Learn the Right Way to Interview

Validate Resume and Interview Answers

Verifying Skills

Identifying the Work Style Personality

The Pillars of Hiring Success

By Tenny Mickey, PhD

SUCCESSFUL MENTORING

FEEDBACK

EMPATHY

QUESTIONS

In-Depth Work Style Personality Testing

Talent Development

Lighthouse Consulting Partners, LLC

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