The Power of 360 Assessments In the Evolving Workplace

By Patty Crabtree, Sr. Consultant

Back in math class, you learned 360 degrees meant to go full circle, a whole circuit, the complete cycle, or a literal round trip. In other words, to circle around to get a full view. In today’s evolving workplace, leaders are taking a complete new full look at the 360 assessments.

by Gerd Altmann

Beginning in the 1990s, the natural desire to improve the performance of leaders through feedback gave rise to the popularity of 360 assessments. The objective was using these assessments is to create high-performing organizations by tapping into the collective feedback of many colleagues, rather than just a top-down approach.

In today’s evolving hybrid work environment, 360 assessments can be an important tool. The fundamentals of remote interactions are different than having everyone in the office. Attaining meaningful feedback regarding interpersonal interactions can help guide a company leadership and overall team training. Meaningful dialogues can lead to individual and company development plans that support the desired growth and success.

That is the power; however, there is a danger. The amount and level of training of those providing 360 assessment feedback can impact the level of accuracy of the feedback. There can also be a lack of follow through with the feedback. Without guidance from a trained professional, bias may distort the value of the feedback.

But there is a way to avoid this feedback peril.

Why The Waning Effectiveness?

Naturally to some degree people are resistant to feedback. We all have defenses against feedback, so the process needs to be mediated by someone who is trained to do this.

Before using 360 assessment assessments, some people are curious about the origins of the approach. It all began around 1930 when military psychologist Johann Baptist Rieffert developed a methodology to select officer candidates for the German army.

by Dorothe

The jump to the business world occurred in the 1950s when the Esso Research and Engineering Company gathered information on employees, which arguably is the first recorded business use of the technique.

Also called multi-rater assessments, 360 assessment feedback is a process through which feedback is gathered from an employee’s supervisors, subordinates, and colleagues, as well as a self-evaluation by the employee themselves. The 360 assessments can be contrasted with downward feedback from the boss or upward feedback delivered to managers by staff.

Over the years, 360 assessments have lost some of its effectiveness. This is due to many factors. Automation has taken away from the meaningful aspect of the feedback. A lack of creating development plans and holding others accountable to their growth commitments has lessen the impact. Follow through on growth commitments wane as other priorities take over. These assessments have become routine and just part of the process.

A worst-case scenario is to just grab some 360 assessment tool from the Internet and let the recipients interpret the feedback from the various people on their own. Looking for the cheap option does not make it the best approach.

360 assessments, done in an effective and meaningful way, can be a powerful tool for development. Being curious about the feedback as opposed to just gathering the data can elicit more opportunities for growth.

An automated approach limits the opportunity for this curiosity. Many automated systems will have options to rate multiple factors on a scale of 1-5, which is typically done anonymously. People can be skeptical of the anonymity and will give high ratings or incomplete feedback fearing potential backlash or just wanting to check this process off their list. They don’t see change from the effort of providing worthwhile feedback so there can be ambivalence to the process.

The Return of the 360 Assessment Gift

Feedback is a powerful growth tool. Understanding how others view your performance and your impact on those around you can make your stronger. Feedback is truly a gift.

Recently, one growing company decided to perform a 360 assessment on their senior leadership. They had weathered the pandemic, implementing some hybrid positions and were seeing a post-pandemic rebound. Their first reaction was to take operations back to the way it was done prior to 2020. This is what they knew, what was comfortable and a quick response to meet the client needs. It caused some conflict as staff were looking to continue the new ways. On top of this, they also faced a change in senior leadership as a retirement occurred.

by Headway

They wanted to take embrace the evolution, but leadership had some blind spots. They needed to know if they were ready for everything coming their way and decided to get a better understanding of how leadership was being viewed.

Using the 360 assessments, a picture was painted showing the strengths of the team along with opportunities to grow their leadership skills. There was an opportunity to embrace the changes the pandemic brought and enhance communication. The leaders listened to the feedback and heard the messages shared.

They created a developmental plan to strengthen the areas where staff felt some growth needed. Leaders saw how they were holding back the company’s momentum by not embracing the lessons learned over the past few years. They also understood how they needed to step up communication to ensure everyone felt included and were clear on the company’s vision. The lessons of a hybrid work environment became a larger part of their culture.

We also worked with them to keep the conversation alive and provide tools for the leaders to meet their goals. By using a professional coach, leaders had a safe environment to share their successes and struggles and discuss new ways to embrace the opportunities.

Avoid the Misuse of the 360 Assessment

Any tool can be used for good or for harm.

Some people see 360 assessment feedback as punitive and unproductive. This comes from how companies use this tool. It is not a process to check off the list but an opportunity to have thoughtful feedback that can support growth and change.

by Jason Goodman

Lighthouse Consulting uses an interview style and collaborative approach to the assessment. We partner with the organization to help ensure the feedback is effective and inspires change. We have conversations with the participants to elicit meaningful feedback and cultivate a deeper understanding of the individual’s strengths and opportunities. Follow up questions happen in the moment that supports a more effective discussion of their observations.

Debriefing with each client helps manage the potential emotional response to the feedback. This partnering method puts the focus on the opportunities and empowers the leaders toward growth. This partnership continues through coaching to achieve the desired goals.

When successfully implemented, 360 assessment feedback can be a game-changer for a business. This process can initiate positive changes and provide more accurate performance evaluations leading to accelerated professional growth.

When professionally conducted, interpreted and coached, the results can be significant. Without a trained professional, the value of their results can be diluted and meaningful change lost in the process.”

If you are open to a conversation about the 360 assessment process or how our in-depth work style and personality assessment could help your team, including pricing and the science behind the tests, please contact us at 310-453-6556, extension 403.

Patty Crabtree is a Senior Consultant at Lighthouse Consulting Services with 25 years of operations and finance leadership experience.

Lighthouse Consulting Services, LLC Divisions

Testing Division provides a variety of services, including in-depth work style & personality assessments for new hires & staff development. LCS can test in 19 different languages, skills testing, domestic and international interpersonal coaching and offer a variety of workshops – team building, interpersonal communication.

Business Consulting for Higher Productivity Division provides stress & time management workshops, sales & customer service training and negotiation skills, leadership training, market research, staff planning, operations, ERP/MRP selection and implementation, refining a remote work force, M&A including due diligence – success planning – value creation and much more.

To order the books, “Cracking the Personality Code”, “Cracking the Business Code” and “Cracking the High-Performance Team Code”, please go to www.lighthouseconsulting.com.

If you would like additional information on this topic or others, please contact your Human Resources department or Lighthouse Consulting Services LLC, Santa Monica, CA, (310) 453-6556, dana@lighthouseconsulting.com & our website: www.lighthouseconsulting.com.

Permission is needed from Lighthouse Consulting Services, LLC to reproduce any portion provided in this article. © 2024

The Future of Sales

By Dana Borowka, MA

Not all sales and marketing people are created equal. In a challenging economy, you want to hire people who are creative, image001innovative and can get results despite the roadblocks. After all, today is a new day with new opportunities for those that are open to them. To improve hiring decisions, many companies have found out how to crack the personality code by using robust in-depth work style personality testing. Work style assessments are a standard recruiting practice for many branches of the government and military, as well as many Fortune 500 companies when assessing potential hires for key or critical positions.

Our research for our book, Cracking the Personality Code, reveals that this is not guesswork or an untested science. Here are eight proven ways to use in-depth work style personality testing to hire the right sales and marketing people who are willing to fight for market share.

1. Compare Their Resume Against Your Job Description

Sounds obvious, doesn’t it? Surprising how easy it is to blow right past this step in the hiring process. Past experience alone is not what you are looking for when you review the resume. You are looking at how well they performed, what were their successes, and how adaptable they might be to the job that needs to be done for your organization. Experience is nice, but it is results that really count.

2. Assess Their Problem-Solving Resources

Is this person a problem solver? If so, what kind of problem solver? Each of us has unique problem-solving resources on which we rely. You will want to determine what the person’s strengths are when it comes to problem solving. What are the usual approaches this person will use to resolve these problems?

3. Determine Their Patterns For Coping With Stress

Stress is a force that tends to distort the body, a factor that induces bodily or mental tension, or an automatic physical reaction to a danger or demand in the environment. As one physician stated, “Stress is any demand, either internal, external or both, that causes us to mentally and physically readjust in order to maintain a sense of balance within our life.”

Without a doubt, stress is a fact of life in today’s work world. So determining a candidate’s or employee’s ability to cope with stress is critical for a manager.

4. Examine Their Interpersonal Interaction Styles

Breakdowns in communication are never good for an organization. So take a good look at the individual’s style for relating and communicating with others. How do they usually react in dealing with others? What is their comfort level in interacting and personal connection with others? Personality assessments can tell you the person’s major sources of gratification and satisfaction when building relationships with each other.

This is the time to identify potential red flags. A personality assessment can discover issues that are sometimes overlooked during the traditional interviewing process and can quantifybizman opening door a hunch or feeling the interviewer may have about a particular candidate. Knowing interpersonal interaction styles can also help understand how to manage individuals for greater work performance. A comparison of the interpersonal dynamics of teams, departments, employees and candidates is well worth the effort.

5. Analyze Career Activity Interests

Certain personality tests help you gain information which may either support the person’s present career choices or assist them to explore, consider and plan for another career direction. This is not to say you will be recommending another career choice to someone you are considering hiring or currently managing. Rather, you are using this information to determine fit. All organizations want to ensure that they have the right people in the right positions and effectively distribute these human assets and talents.

6. Assess How They Respond To Tests

You should also use tests with scales for what is known as “impression management.” This is necessary in order to understand the accuracy of results and whether someone is trying to “fake good” or misrepresent themselves. A critical element in predicting a potential candidate’s success is measuring real personality and style in an interview. An in-depth work style and personality assessment presents a fairly accurate picture of a candidate’s personality, work style and fit within a company’s culture.

If a profile does not have an impression management scale, then it is difficult to tell how accurate the data is. A profile needs to have at least 165 questions in order to gather enough data for this scale.  Otherwise you will have no idea of the picture you are getting from an assessment.

7. Chronicle Strengths & Weakness Ledger

Benjamin Franklin reportedly had a decision-making process when he was faced with important challenges. Franklin divided a sheet of paper into two columns, and on the left side listed the reasons for doing something and on the right side the reasons against. Much like a bank ledger with credits and debits, this simple tool greatly aided the analysis of information. Often a quick scan of the two lists gave him the information he needed to make the right choice.

We recommend you do the same for the personality of a job candidate or an employee under your supervision. Like a bank ledger, every credit should have a corresponding debit. That is because for every strength a person possesses there is a corresponding weakness. Being assertive is a strength; however, that personality can be too assertive and off putting for some people they deal with.

8. Create Personality Probing Interview Questions

So, what have you learned about the job candidate so far through personality assessments? What remains to learn? To find out, developinterview questions that probe facets of the personality you need more details on

pen on bookForget those old standby questions like, ‘Tell me about your strengths and weaknesses’. Instead, let’s say you wanted to determine how they cope with stress. You might ask the candidate to give an example of when they made a terrible mistake and how they handled it. Ask them how they think others perceive them when they are under stress. For making a mistake, did they blame others or take responsibility for the outcome? Listen for their process. Do they ask for help? Watch body language and tone of voice to see how much insecurity the candidate expresses at the idea of making a mistake or having stress..

As consultants trained in psychology, this is something we help our clients create for new candidates. To help you create questions, here are some preliminary interview questions for a candidate. Naturally, these are not meant to be questions to ask all candidates, but are indicative of the types of questions you might ask:

What process do you think helps you to learn? Give an example of how you learn a very complex system or skill and what your process was?

How would you handle a situation that brought up many different changes? How do you like to see change take place? Give an example when change was implemented and it just didn’t work out.

Have you ever worked with individuals who are abstract thinkers? How did you deal with that kind of thought process?

Give an example of when you have had to make an exception to the guidelines or rules. How have you handled that?

What was the most challenging sales situation you have ever faced and won? Give an example of when you lost a sale and what you could have done differently.

Whew, seems like a lot to worry about. As with any business decision, having and organizing the right information is critical. Work style and personality assessment testing can key in door lockprovide insight into potential hires, as well as the current workforce. The trick is to gather the information and then look at it in an organized fashion.

 

If you would like additional information on this topic or others, please contact your Human Resources department or Lighthouse Consulting Services LLC, Santa Monica, CA 90403, (310) 453-6556, dana@lighthouseconsulting.com & our website: www.lighthouseconsulting.com

Dana Borowka, MA, CEO of Lighthouse Consulting Services, LLC and his organization constantly remain focused on their mission statement – “To bring effective insight to your business”. They do this through the use of in-depth work style & personality assessments to raise the hiring bar so companies select the right people to reduce hiring and management errors. LCS can test in 19 different languages, provide domestic and international interpersonal coaching and offer a variety of workshops – team building, interpersonal communication, stress & time management, sales & customer service training and negotiation skills as well as our full-service Business Consulting Division. Dana has over 30 years of business consulting experience and is a nationally renowned speaker, radio and TV personality on many topics. He is the co-author of the books, “Cracking the Personality Code”, “Cracking the Business Code” and “Cracking the High-Performance Team Code”. To order the books, please visit www.lighthouseconsulting.com.

Lighthouse Consulting Services, LLC Divisions

Testing Division provides a variety of services, including in-depth work style & personality assessments for new hires & staff development. LCS can test in 19 different languages, skills testing, domestic and international interpersonal coaching and offer a variety of workshops – team building, interpersonal communication.

Business Consulting for Higher Productivity Division provides stress & time management workshops, sales & customer service training and negotiation skills, leadership training, market research, staff planning, operations, ERP/MRP selection and implementation, refining a remote work force, M&A including due diligence – success planning – value creation and much more.

Permission is needed from Lighthouse Consulting Services to reproduce any portion provided in this article. © 2024

Time To Leverage Your Staff For Higher Productivity

By Doug Clute

In his business classic Good to Great, Jim Collins said: “Great vision without great people is irrelevant.” Famously Collins says you need to have the right people in the right seats on your bus.

In business, profits and shareholder returns can be linked to productivity growth, which can be directly linked to having great people. Productivity measures output per unit of input, such as labor, capital or any other resource – and is typically calculated for the economy as a whole, as a ratio of gross domestic product (GDP) to hours worked. Labor productivity may be further broken down by sector to examine trends in labor growth, wage levels and technological improvement.

A staffing plan makes sure you have the right people in the right spots at the right time.

A Staffing Plan Fit For A King

Have you ever tasted Original Hawaiian Sweet Bread?

The bakery that created this treat was founded in the 1950s in Hilo, Hawaii and later became known as King’s Hawaiian. In 1977 the company expanded and built its first mainland bakery in Torrance, California. Its vision was to become the biggest Hawaiian food company in the world.

To support their continued growth, in 2010 their strategy included building a new production facility. To better serve the East Coast they started construction on a third bakery facility in Oakwood, Georgia. This was a project that was estimated to take at least one year to complete. Initial staffing of the new facility would require hiring over one hundred new employees.

Well before construction began, a staffing plan was developed and implemented. The plan included headcount, timing, skills needed, and training required for each position.

Success was dependent on a lot of hard work by great people. Internal partnerships between operations and human resources, as well as relationships with local agencies and recruiting partners were key to its success.

The plant opened on schedule and within budget. Since then, the plant has been expanded several times and each time a staffing plan was one of the keys to success.

Staffing Linked To Productivity

Productivity is a measure of the efficiency of a company’s production process, This is calculated by measuring the number of units produced relative to employee labor hours or by measuring a company’s net sales relative to employee labor hours.

Most successful organizations have a strong understanding of their strategic direction. Mission and vision statements communicate who they are, what they do, and where they are going. Operational plans and budgets that lay out the organization’s periodic goals, objectives, and projects that are in support of the mission and vision.

But will they achieve the mission and vision without the right people? Even with a clear mission and vision, without the talent required to support this direction, organizations are unlikely to reach their full potential. Management journals contain many studies that have found that companies incorporating a staffing plan into their business are more likely to increase performance.

For many organizations – especially one that is growing quickly – the focus is often on things like improving or expanding products and services; increasing revenue; and acquiring new customers. These are the lifeblood of a successful growing business. However, if the workforce needed to support this growth is more of an afterthought, it can slow that growth and even jeopardize servicing existing customers.

The Six Steps Of Staff Planning

There are six steps included in the staff planning process: establishing goals, identifying influencers, surveying the current state, envisioning needs, conducting a gap analysis, and developing and executing a plan. Let’s examine each step:

One: Establishing Goals. This step should largely be completed through the operational planning process mentioned above. Having an accurate understanding of the periodic goals, objectives and projects the organization anticipates completing in the planning cycle is the foundation of successful staff planning.

Two: Identifying Influencers. What factors might influence the staffing plan? Influencers can be external or internal. They can be positive or negative. An influencer is anything that might affect the plan but is largely uncontrollable by the organization. This step can be completed with a brainstorming session to identify factors that need to be considered. What is the status of the local labor market? Are there any technology changes that will impact productivity? Are local competitors growing or laying off staff? Are there any facility constraints such as office space limitations?

Three: Surveying the Current State. What is the state of the organization’s current staff? What expertise does each staff member have? Are there employees who are likely to leave for personal reasons or retirement? What employees are likely to be promoted into different roles? Are there poor performers who may need to improve or be replaced? While this step includes a listing of headcount, the main objective is to create an inventory of skill sets, competencies, and availability of the current staff.

Four: Envisioning Future Needs. To reach the organizational goals and complete the projects identified in step one, what skills, competencies, and staffing will be required? It is best to complete this step with the mindset of building the staff from scratch. This will help identify requirements without being overly influenced by the current state. Will the goals and projects require new competencies? Will additional staff be needed? Will staffing need to change during the year? Would using contractors or outside expertise be a good fit to meet short term needs?

Five: Conducting a Gap Analysis. What is missing between the current state and projected needs to accomplish the organization’s goals? Is additional training needed? What would be the timing of any new training? Do you need to add staff? In what positions, when will they be needed, how long will it take to recruit and onboard? Are current staff in the correct roles, or would reassignment make better use of their skills.

Six: Developing and Implementing the Plan. With the insight and information developed through this process the organization can now build a plan to successfully support their goals and projects. Planning for needed training, recruitment of staff additions and backfilling departures, use of outside expertise, etc. This plan will include actions as well as timing. The ultimate impact the plan has on the organization is dependent on an effective implementation and follow up. Committing to periodic updates and review will keep the plan on pace.

Let The Process Flow

This overview references six separate steps in the process. In concept the process follows the logical thought flow. However, in practice steps may overlap. The staff planning process can include as few or as many individuals as needed. Staffing plans can be created in any format that is comfortable to the organization. What is important is that the plan includes the relevant information in a format that is easy to understand and actionable.

Here is a thought to guide the plan. In the words of Lawrence Bossidy of General Electric: “I am convinced that nothing we do is more important than hiring and developing people. At the end of the day you bet on people, not on strategies.”

The right staffing plan improves the odds of succeeding on the bets you make on your people.

If you are open to a conversation about staffing planning and how our in-depth work style and personality assessment could help, please contact us at 310-453-6556, extension 403.

Doug Clute is a Senior Human Capital LCS Consultant with over 30 years of insight and expertise as a human capital management executive within four different industries on an international scale.

Lighthouse Consulting Services, LLC Divisions

Testing Division provides a variety of services, including in-depth work style & personality assessments for new hires & staff development. LCS can test in 19 different languages, skills testing, domestic and international interpersonal coaching and offer a variety of workshops – team building, interpersonal communication.

Business Consulting for Higher Productivity Division provides stress & time management workshops, sales & customer service training and negotiation skills, leadership training, market research, staff planning, operations, ERP/MRP selection and implementation, refining a remote work force, M&A including due diligence – success planning – value creation and much more.

To order the books, “Cracking the Personality Code”, “Cracking the Business Code” and “Cracking the High-Performance Team Code”, please go to www.lighthouseconsulting.com.

If you would like additional information on this topic or others, please contact Lighthouse Consulting Services LLC, Santa Monica, CA, (310) 453-6556, extension 403, dana@lighthouseconsulting.com & our website: www.lighthouseconsulting.com.

Permission is needed from Lighthouse Consulting Services, LLC to reproduce any portion provided in this article. © 2024

Don’t Rush the Hiring Process: Bad Hires Are 3X More Costly Than You Think

By Dana Borowka, MA

There is an old adage that one bad apple can spoil the whole bunch. A bad hire can be that bad apple for you.

by Natalie Grainger

Now contrast that to the famous words of anthropologist Margaret Mead: “Never doubt that a small group of thoughtful, committed, citizens can change the world. Indeed, it is the only thing that ever has.”

This is the power of good hires. Team members working together in thoughtful, committed ways to the company mission, core values and objectives can change your workplace world for the better.

When our team has conversations with C-level executives, better hiring is on their minds. Research backs this up.

“Labor shortages are driving talent retention and recruitment to the top of the CEO agenda in 2022,” concluded The Conference Board in its 2022 “C-Suite Outlook,” it’s 23rd annual survey. The report reflects the views of 1,614 C-suite executives, including 917 CEOs globally.

The Conference Board report details the external stress points business leaders face and the impact of these stressors on growth strategies. It includes views on the benefits and risks of hybrid work models, and the struggles to find and keep good employees.

Finding good employees is noticeably harder these days. Research from Glassdoor says attracting the right job candidates is the most difficult task for 76% of hiring managers. A common woe is that the best hires are snapped up in the first ten days of actively being available on the market. This adds up to a hiring process that lasts 36 days, on average.

True Cost Of Bad Hires

Bad hires can cost your company more than you think. CareerBuilder reports that 74% of employers say they have hired the wrong person for the job.

by FIN

According to the U.S. Department of Labor, the average cost of a bad hire is up to 30% of the employee’s first-year earnings.

When you examine the true costs broken down by hiring, retention, and pay, you might conclude the researchers at the Labor Department might be lowballing the true cost. Our team extrapolates the real cost might equal at least projected first-year earnings and maybe more.

Here’s why: Poor hires can result in lost productivity and expenses in hiring, recruiting, and training replacements. That can quickly add up.

Robert Half International reports in Fortune Insiders that managers assert lost salary isn’t the only money they lose by hiring the wrong person. Managers must also spend 17% of their time monitoring underperforming employees. In a typical workweek, that time suck equates to nearly a full day of wasted time.

A Harvard Business Review column by David K. Williams and Mary Michele Scott noted “that of nearly 2,700 employers surveyed, 41% estimate a single bad hire cost $25,000. A quarter of respondents estimate a bad choice has cost $50,000 or more.”

Not to mention the demoralizing impact on other employees.

”A hire that is going the wrong direction is bad for everybody involved,” writes Williams and Scott. “A dismissal is bad for the morale of the entire team. It’s even worse for the morale and future of the person you fire, who faces one of the most stressful events in human experience.”

by Tim Mossholder

Here are just some of the ways your company can suffer: lost productivity, loss of focus, poor execution, training costs, legal fees, damaged employee morale, damaged reputation in the marketplace, and lost manager supervision time.

Research by Gallup estimates that actively disengaged employees in the United States cost businesses anywhere from $450 billion to $550 billion in lost productivity each year.

Plus, the number of bad hires is staggering. Think of how many new hires fail to meet expectations.

“Over 50% of newly hired employees fail to meet expectations,” says recruiting expert Barry Deutsch of Impact Hiring Solutions. “Most hiring managers don’t make a significant change by firing the person, putting a PIP together, or having a deep developmental program to improve performance or behavior. They just accept partially competent people, or take those elements off the plate that the employee can’t do – and the manager does it by allowing the monkey to be transferred onto their back.”

Deutsch says that is the definition of dysfunctional.

How To Avoid Bad Hires

Deutsch, coauthor of the book You’re Not The Person I Hired, offers several suggestions for avoiding bad hires.

“One of the most powerful interview techniques for measuring success is to probe for the ability to continuously learn and adapt it to their job and expectations,” says Deutsch. “Do you probe for deep and continuous learning from the professionals and managers you’re looking to hire?”

According to Deutsch, the interview, when conducted with focused structured questions that correlate to job expectations, can be a very reliable predictor of future success.

“Unfortunately, most hiring managers don’t define the expectations so the interview questions are in doubt,” adds Deutsch “Secondly, the biggest mistake is that most hiring managers have never been trained how to conduct an accurate interview – so they are just winging it based on their life experiences. No wonder, the studies show that interview accuracy is basically as effective as rolling dice.”

Deutsch believes a proper interview process includes in-depth work style and personality assessments. As with any business decision, having the right information is critical. Work style and personality assessment testing can help reduce bad hires in three main ways:

by Bernd Dittrich

Identify potential red flags. An In-depth Workstyle and Personality assessment can discover issues that are sometimes overlooked during the interviewing process and can quantify an intuition or feeling the interviewer may have about a particular candidate. It can be used to identify potential red flags concerning behavioral issues, help understand how to manage individuals for greater work performance and compare interpersonal dynamics of teams, departments, and candidates.

Optimize employees’ work performance. An In-depth Workstyle and Personality can provide extensive information on an individual’s ability to work with their job responsibilities, team dynamics and company culture. Additionally, the assessment can show effective strategies to gain optimal performance from that individual within their particular work environment. It can also be employed to quickly identify the most effective management style for a new employee or predict how team members are likely to interact.

Ensure you have the right people in the right positions: Additionally, an In-depth Workstyle and Personality Assessments can be utilized in rehires, or situations which call for employees to re-apply for their current jobs, as in the case of a corporate merger or restructuring. A personality assessment can also ensure that your company continues to have the right people in the right positions and distribute assets and talents effectively.

How does Deutsch define a good hire?

by Jackalope West

“I would define quality of hire as a candidate who hits or exceeds your specific quantifiable outcomes at the 90-day or six-month timeframe with a set of behaviors and style that is consistent with your organizational culture and values,” says Deutsch.

Assessments and professional feedback is not just for the Fortune 500 companies, but can help organizations of all sizes with avoiding bad hires.

Lighthouse Consulting Services helps a variety of companies avoid bad hires through in-depth workstyle and personality assessments and professional interpretation of the results. Not only does this help avoid bad hires, but these assessments also help companies get the most out of new hires from day one. These assessments are tremendous productivity tools for managers who want high-performing teams.

In addition, Lighthouse Consulting provides 360-degree feedback surveys. Be warned: The amount and level of training of those providing the 360-degree feedback can impact the level of accuracy of the feedback.

Without guidance from a trained professional, bias may distort the value of the feedback. To get the full benefit, leaders need to be debriefed on the 360-degree survey results by trained professionals such as those who are part of the Lighthouse Consulting team.

Bottom line: When professionally conducted and interpreted, the results assessments help produce can be significant. But without a trained professional to help interpret the assessments, the value of their results is severely diminished.

by Kyler Boone

Dana Borowka, MA, CEO of Lighthouse Consulting Services, LLC and his organization constantly remain focused on their mission statement – “To bring effective insight to your business”. They do this through the use of in-depth work style & personality assessments to raise the hiring bar so companies select the right people to reduce hiring and management errors. LCS can test in 19 different languages, provide domestic and international interpersonal coaching and offer a variety of workshops – team building, interpersonal communication, stress & time management, sales & customer service training and negotiation skills as well as our full-service Business Consulting Division. Dana has over 30 years of business consulting experience and is a nationally renowned speaker, radio and TV personality on many topics. He is the co-author of the books, “Cracking the Personality Code”, “Cracking the Business Code” and “Cracking the High-Performance Team Code”. To order the books, please visit www.lighthouseconsulting.com.

Lighthouse Consulting Services, LLC – Testing Division provides a variety of services, including in-depth work style & personality assessments for new hires & staff development. LCS can test in 19 different languages, skills testing, domestic and international interpersonal coaching and offer a variety of workshops – team building, interpersonal communication. Business Consulting for Higher Productivity Division provides stress & time management workshops, sales & customer service training and negotiation skills, leadership training, market research, staff planning, operations, ERP/MRP selection and implementation, refining a remote work force, M&A including due diligence – success planning – value creation and much more.

If you would like additional information on this topic or others, please contact Lighthouse Consulting Services LLC, Santa Monica, CA, (310) 453-6556, dana@lighthouseconsulting.com & our website: www.lighthouseconsulting.com.

Permission is needed from Lighthouse Consulting Services, LLC to reproduce any portion provided in this article. © 2024

Beware The Shortcomings Of Adjective-Based Assessments

By Dana Borowka, MA

Pop quiz for business leaders. Complete these statements:

By Lindsay Jayne

A. If something seems too good to true, it ________________.
B. You get what you _______________________.
C. Haste makes ______________________.
D. Quality takes _______________________.

Many companies now use very simplistic adjective-only personality assessments. These quickie assessments are used for hiring, promoting employees, and improving team dynamics.

On average, some of these assessments only take only six to ten minutes to complete.

Typically, assessment takers receive two lists of adjectives. The makers of the tests claim the simple assessments measure four complex behavioral drives: Dominance, Extraversion, Patience, and Formality.

But a 2014 article in the Harvard Business Review raised a serious red flag regarding the adjective-based simplistic tests. In the article “The Problem With Using Personality Tests For Hiring,” Whitney Martin reported the widespread use of Four Quadrant (4-Q) personality tests for hiring is especially problematic. According to the article.

Generally speaking, 4-Q tools consist of a list of adjectives from which respondents select words that are most/least like them, and are designed to measure “style,” or tendencies and preferences. While they can seem highly insightful — not to mention being widely available and inexpensive — they have some severe shortcomings when used in high stakes applications such as hiring. For one, they tend to be highly transparent, enabling a test taker to manipulate the results in a way that they feel will be viewed favorably by the administrator.

Another popular test measures how much an individual matches to several personas. Though there are several variations of the assessment, a standard quiz presents statement prompts and asks respondents to rate the degree to which they agree. Assessment takers will also receive a diagram that represents how the personas react within the psyche.

Why You Need To Be On Guard

Not to alarm you, but don’t take choosing a personality assessment lightly. There are a multitude of assessments available out there, and the industry is totally unregulated.

So be wary. Sometimes cheap and fast is not always the best with so much on the line.

book watch glasses by Georgi Dyulgerov from Pixabay

By Georgi Dyulgerov

Today there are approximately 2,500 cognitive and personality tests on the market. To understand how to choose from the cornucopia of assessments, it is helpful to understand the origins of these instruments.

The story begins with a University of Illinois professor, Raymond Cattell, who was able to use the first electronic computer, the Iliac I, to do a large-scale factor analyses of his personality testing theories.

The 16 Personality Factor Questionnaire (16PF) was first published by Cattell, Tatsuoka, and Eber in 1949. Since then, there have been more additions.

The questionnaire is designed to measure normal behaviors and can be used for career development, employee selection and managing employees. The 16PF measures: warmth, reasoning, emotional stability, dominance, liveliness, rule-consciousness, social boldness, sensitivity, vigilance, abstractedness, privateness, apprehension, openness to change, self-reliance, perfectionism and tension.

Still in use today, in-depth assessments for screening candidates and assessing a team using 12-16 scales with 60-120 questions with more than 164 questions can take 30-90 minutes to complete.

There has been a 60-year quest to find a shortcut.

In 1963, W.T. Norman verified Cattell’s work but felt only five factors shape personality: extraversion, independence, self-control, anxiety and tough-mindedness. Dubbed the “Big Five” approach, this has become the basis of many of the modern personality tests on the market today.

There have been hundreds of studies validating the approach.

Different tests use different terms for the five factors. Some other terms include ambition, agreeableness, likeability, prudence, conscientiousness, adjustment, openness and intellect.

“This topic that’s been researched to death by the field of industrial and organization psychology,” said Wharton professor Peter Cappelli to Inc. magazine. “The amazing thing is how few companies take it seriously. It’s kind of mind-boggling that they would undertake such huge investments and not pay attention to what we know about how to pick out people who are going to be the best.”

But let’s say you take it seriously, then how do you pick the best assessment?

How To Evaluate Assessments

Here are seven factors to use to evaluate assessments:

By rawpixel

1. Interpreters. How much training or degrees are required to interpret the results? Data interpretation is the most important factor when reviewing results.

2. Scales. Are enough scales used to cover the human personality? Lighthouse Consulting believes a minimum of 12 primary scales are needed to get a complete picture, with 16 scales being optimal in order to get the clearest picture of the individuals. This is why we only offer an in-depth work style and personality assessment. Anything less can lead to costly mistakes in the hiring process.

3. Validation. Is the test properly validated and on what basis? Just saying it is derived from the “Big Five” approach is not enough.

4. Reliability. Is the test reliable and on what basis? Test reliability refers to whether the test is consistent in measuring personality.

5. Legality. Is the test legal? Has it been reviewed for ADA compliance and gender, culture, and racial bias?

6. Impression. Would the test leave a negative impression with job candidates? If it is too easy it might send the wrong message.

7. Versatile. Is it proper for both hiring and managing? The information needs to be detailed enough to measure a candidate and improve manager/team member communications.

Our Point Of View: Faster Is Not Better

We believe the best tests require someone with comprehensive psychological training or degrees for proper interpretation of the data. Weekend training programs can be problematic since testing and human behavior is a highly complex subject.

Secondly, the more personality scales, the clearer the picture of the individual’s personality and work style.

Using 12 or more primary scales is the more cost-effective method since the personality assessments can be used for both screening candidates and for team building. We feel this offers the best return on investment for a manager because they can first have their existing team of employees tested, and then use the data to best judge how new hires will work with the existing team.

Here was the bottom from for Martin in the Harvard Business Review:

When using any assessment, managers need to step back and ask themselves one basic question before giving it to a potential employee: Is this test predictive of future job performance? In the case of 4-Qs, probably not. They can provide tremendous value for self-discovery, team building, coaching, enhancing communication, and numerous other developmental applications. But due to limited predictive validity, low test-retest reliability, lack of norming and an internal consistency (lie detector) measure, etc., they are not ideal for use in hiring.

by Septimiu Balica (pixabay)

By Septimiu Balica

Just to be clear, the pop quiz questions at the article’s beginning are called business truisms for a reason. If something seems too good to true, it probably is. You get what you pay for. Haste makes waste. Quality takes time.

To learn more about how you might take advantage of services offered by our Testing Division and our Business Consulting for Higher Productivity Division, please email dana@lighthouseconsulting.com.

Dana Borowka, MA, CEO of Lighthouse Consulting Services, LLC and his organization constantly remain focused on their mission statement – “To bring effective insight to your business”. They do this through the use of in-depth work style & personality assessments to raise the hiring bar so companies select the right people to reduce hiring and management errors. LCS can test in 19 different languages, provide domestic and international interpersonal coaching and offer a variety of workshops – team building, interpersonal communication, stress & time management, sales & customer service training and negotiation skills as well as our full-service Business Consulting Division. Dana has over 30 years of business consulting experience and is a nationally renowned speaker, radio and TV personality on many topics. He is the co-author of the books, “Cracking the Personality Code,” “Cracking the Business Code” and “Cracking the High-Performance Team Code.” To order the books, please visit www.lighthouseconsulting.com.

Lighthouse Consulting Services, LLC

Testing Division provides a variety of services, including in-depth work style & personality assessments for new hires & staff development. LCS can test in 19 different languages, skills testing, domestic and international interpersonal coaching and offer a variety of workshops – team building, interpersonal communication.

Business Consulting for Higher Productivity Division provides stress & time management workshops, sales & customer service training and negotiation skills, leadership training, market research, staff planning, operations, ERP/MRP selection and implementation, refining a remote work force, M&A including due diligence – success planning – value creation and much more.

Permission is needed from Lighthouse Consulting Services, LLC to reproduce any portion provided in this article. © 2023

Being Planfully Minded For 2024

By Paul David Walker, CEO Genius Stone Partners

Now is the time for business leaders to get centered for 2024.

by Milada Vigerova

In my book Invent Your Future, I shared that knowing how to invent the future was a strategic advantage in simpler economic eras. Now, you need this knowledge to survive.

Five Steps To Plan For The Coming Year

Back in the 1990s folk singer Pete Seeger turned some advice from wise King Solomon into a song called “Turn, Turn, Turn.” The lyrics say to everything there is a season, a time to plant, a time to reap, a time to cast away stones, and a time to gather stones together.

If you believe it is the time to plan, then how do you best do it?

Step One. Define The Future. Start by articulating what you want your business to accomplish. What are your goals? Having a facilitator to help you guide these discussions is highly beneficial.

Step Two: Work Backwards. Once you understand that, then work backward to determine what you need to do to achieve those goals. Ask your leadership team questions like: How important are those goals? How will they add value to our business? A business leader should ask, how will they bring value to my life?

Step Three: Build Your Roadmap. Once you have the destination, then build a roadmap for getting there. What are the major mileposts you need to reach month by month and quarter by quarter?

by Planète Chocolat

Step Four: Align Your Team. Next, you need to align your team around your strategy and goals. Don’t just assume they’re going to follow the roadmap. You really need to talk with them so they understand why it’s important to them, why it’s important to the company, why it’s important to you as a leader, and be ready to execute given the dynamics that are likely to come.

Step Five: Monitor The Horizon. The other activity I recommend for business leaders is to read The Wall Street Journal and all the business press that predicts what’s going to happen in the economy and your industry. The media is not always right, but it gives you some idea as to how the economic winds are blowing. Trust me, it pays to be aware of what people are thinking and what they’re doing in your industry so that you can be on top of your game.

Now is the time for business leaders to plan.

Each insight is a flash of seeing into the true nature of things, and leads to another, providing you act on the first, if you don’t the spark dies, and an opportunity is missed. Being in “the zone,” simply described is one insight after another, acted upon in the flow of cause and effect. It is like dancing in perfect harmony with a band. Dancing to the rhythm and flow of the moment brings out our souls’ calling, and our natural genius, both of which have yearned to be expressed most of our lives.

As insight expands it can create momentum and turn into a compelling vortex that draws energy like a giant storm draws air. There is an attraction that brings in all manner of opportunities as the worlds, near and far, see a familiar intent and join an energy field that feels like their tribe; like going home again.

The key to creating a chain response of insights is our ability to act in the moment before the flash of insight fades. A professional athlete has the muscle memory from years of practice in a given sport to respond in this manner. But can business teams do the same? Why not, most have years of experience in their business. It is a matter of practicing the art of connecting insight to action as a basketball player responding during the flow of the game. A team of athletes has to practice so that when opportunity presents itself it is ready to act as a team in a fast break. Likewise a business team needs to do the same.

Knowing The Difference

An insight is a combination of two or more ideas merging to create a reality previously unknown. It has an expansive, curious, and inclusive feeling, even if stimulated by reading a poem, or seeing a painting. The observer and the observed becoming one to uncover new realities, paths, and understandings.

When ideas come from stored memory they seem to be cloaked with a “need to be right,” which prevents merging and expansion. It is like pulling the answer out of the internet or our past, the feeling lacks wonder, unlike a true insight. Only with practice do we learn the difference, but do not underestimate the tricks our egos can play on us.

First We Become a Team

The first step is becoming a team committed to each others’ success that knows each person’s strengths, weaknesses and potential. Each member of the team is committed to helping unleash each team player’s potential, the potential of the team, and business. This creates a safe field for innovation and exploration. Each understands and have expertise in their roles, and those roles synchronize to form a team ready to build on insight and act upon opportunities uncovered. This is a healthy high performance team.

Stimulate Insight

Once you have a strong team, as described above, it is time to stimulate insight and action. To do this the leader and the team has to question the status quo, and collaborate to understand new realities, then act on solutions that lead to manifestation. One of the CEO’s I work with, Celso Pierre CEO of Goodridge Americas, developed the following values for his team.

by pexels

We Work Together To …

• Bring a sense of possibility beyond the status quo
• Examine possibilities until solutions emerge
• Align our intentions to drive solutions

As this example illustrates, a clear compelling picture of the desired state is important. It is an aspirational statement that provides an understanding and a draw towards the ideal. A picture of the goal creates insight as we succeed or fail that is self-correcting in a positive manner. Insights that uncover hidden realities that are successfully acted upon create engagement. The purpose is for you and/or your team, as observer of the ideal, to become one with it, then create a new ideal.

The assumption that fuels insight, is understanding that there is no limit to what we can create together. As an individual I find that if I capture insights as they occur, not letting them fade, and take action, even deeper insights emerge. To facilitate this I always have my journal at hand to capture, understand and expand insights before the clarity fades. I allow time in my schedule to reflect. Likewise a team should have time as individuals and a team to reflect with the purpose of discovering “possibility beyond the status quo.” Business leaders who make this a priority tend to lead their sectors.

The Habit of Reflection

After a success it is easy for us to fall back into old patterns, as individuals and teams. So it is important that personal, professional and business growth is the default setting. Insight into the true nature of things followed by action invents futures that provide strategic advantage. To win consistently we have to teach each other, and those that follow us how to create a state of mind around insight that is similar to athletes “in the zone.” Each time I learn something my state of mind is lifted and I become committed to new levels of action. The same is true with teams. When creating insight is a natural habit, higher states of mind will drive intent and performance at all levels.

“Here you will find a treasure trove of distinctions, tools, and models that will allow you to engage people in a way that naturally harmonizes and enhances working with others—and that in turn advances the mission and purpose of the organization. More than that, you will be introduced to the thinking that guides and directs our most advanced leaders. There are years of learning available in Invent Your Future. Do not be surprised when, in the days and months to come, you find yourself referencing this book. It’s that good.” —John King, Bestselling Author of Tribal Leadership

Paul David Walker, CEO of Genius Stone Partners works with domestic and international companies to improve their bottom line today and plan for the future. He works with the CEOs, founders, boards, and executive teams to accelerate the performance of their business, the growth of their leaders, and the health and well-being of their organizational culture. He has been a business leadership adviser to the CEOs of Fortune 500 and midsize companies for over 30 years. He is the author of four books, including Invent Your Future and Unleashing Genius.

Lighthouse Consulting Services, LLC Divisions

Testing Division provides a variety of services, including in-depth work style & personality assessments for new hires & staff development. LCS can test in 19 different languages, skills testing, domestic and international interpersonal coaching and offer a variety of workshops – team building, interpersonal communication.

Business Consulting for Higher Productivity Division provides stress & time management workshops, sales & customer service training and negotiation skills, leadership training, market research, staff planning, operations, ERP/MRP selection and implementation, refining a remote work force, M&A including due diligence – success planning – value creation and much more.

To order the books, “Cracking the Personality Code”, “Cracking the Business Code” and “Cracking the High-Performance Team Code”, please go to www.lighthouseconsulting.com.

If you would like additional information on this topic or others, please contact Lighthouse Consulting Services LLC, Santa Monica, CA, (310) 453-6556, extension 403, dana@lighthouseconsulting.com & our website: www.lighthouseconsulting.com.

Permission is needed from Lighthouse Consulting Services, LLC to reproduce any portion provided in this article. © 2023

Your Business Can Benefit From The Fourth Industrial Revolution

By Dan Hamon, Senior Consultant

In the words of President Teddy Roosevelt, “Sometimes a revolution is necessary.”

By Gerd Altmann

Now is that necessary time for business leaders. The global economy is in the midst of revolutionary technological innovations that are predicted to lead to supply-chain miracles, with long-term gains in efficiency and productivity.

That’s if you embrace the revolution and don’t fear the technological advances.

When it comes to mass adoption of technology, there was a silver lining to the pandemic. Many embraced technology solutions during the days of Covid lockdowns. The pandemic did not cause what has been dubbed the Fourth Industrial Revolution, but it did accelerate all sorts of technology adoption by many years.

The pandemic was a compelling demonstration of technology that accelerated adoption by 10 years or more. All the tools for remote calls and meetings and sharing documents were all there, but people were not fully using them. These technologies enabled businesses to continue and even prosper. Some say it was the crucible moment of the Fourth Industrial Revolution.

To understand this fourth revolution, it pays to examine the previous three.

The First Three Industrial Revolutions

Step back into history to examine the first three industrial revolutions. First came the steam engine in the 18th century, and industry no longer moved at the pace of a horse, Next came electricity in the 19th century during Teddy Roosevelt’s lifetime, and that powered mass production.

By Jim Semonik

Then in the mid-20th century came the power of computers, which led to the digital transformation of business. In the early 21st century we have entered the Fourth Industrial Revolution, set to change the world of work in ways previously imagined in sci-fi books and films.

Klaus Schwab, the person who labeled today’s advances as a new revolution, is a German engineer, economist, and founder of the World Economic Forum (WEF). He has acted as the WEF’s chairman since founding the organization in 1971.

In his 2017 book, The Fourth Industrial Revolution, Schwab wrote that like the revolutions that preceded it, the Fourth Industrial Revolution “has the potential to raise global income levels and improve the quality of life for populations around the world.”

According to Schwab, “Transportation and communication costs will drop, logistics and global supply chains will become more effective, and the cost of trade will diminish, all of which will open new markets and drive economic growth.”

Simply put, The Fourth Industrial Revolution is the current and developing environment in which disruptive technologies and trends that are changing how we work and live, such as artificial intelligence, virtual reality, robotics, and what’s dubbed “The Internet of Things.”

What Really Is The Internet of Things

The Internet of Things (IoT), a subset of the Fourth Industrial Revolution, describes physical objects embedded with sensors and actuators that communicate with computing systems via wired or wireless networks—allowing the physical world to be digitally monitored or even controlled.

By Pixelkult

Here are startling statistics: According to data from Giancarlo Mori at MVYL Associates and Lori Lewis at All Access, during one minute on the internet 700,000 Instagram stories are shared and 9,000 LinkedIn connections are made. In a minute, 500 hours of YouTube content is uploaded. A total of $1.6 billion is spent online every minute. That’s fueling this Fourth Industrial Revolution.

Lighthouse Consulting works with B2B software clients that are at the intersection of deploying advanced technologies to solve complex problems to deliver compelling business results. Our clients are organizations that are doing big things: like semiconductor design software, high speed computing hardware and supply chain solutions.

As an example, in one instance we helped a client in the cold supply chain space whose business is all about using technology to monitor and ensure the quality and safety of food during transport.

Typically, we work alongside the owner/CEO to help implement their vision while also refining the strategy. We roll up our sleeves and assist with the implementation.

Strong Yet Opposing Views Of Technology

As a society we seem to concurrently hold two strong yet opposing attitudes about technology. People let gadgets rule their lives (hello Siri and Alexa), and yet we actively dismiss the smallest of inquiries as to how those gadgets work.

Sci-fi films and sensational media coverage are encouraging fear. But in my opinion business leaders need to be ready to experiment. Leaders need to be curious and open about technology. People need to step out of their comfort zone.

By thisisengineering-raeng

These disruptive technologies are not new, AI has been around for more than 50 years and its consumer applications have been in our midst for at least 20 of those years. Robotics has made a huge impact on manufacturing.

But recent sci-fi movies play upon the fears of data science, robots, and AI. Here is a recap of the 2013 film Her, starring Juaquin Phoenix and Scarlet Johanson. Consider this plot synopsis from IMDB website:

Theodore (Phoenix) is a lonely man in the final stages of his divorce… He decides to purchase the new OS1, which is advertised as the world’s first artificially intelligent operating system, “It’s not just an operating system, it’s a consciousness,” the ad states. Theodore quickly finds himself drawn in with Samantha (Johanson), the voice behind his OS1. As they start spending time together, they grow closer and closer and eventually find themselves in love. Having fallen in love with his OS, Theodore finds himself dealing with feelings of both great joy and doubt.

Sure, Siri and Alexa are helpful, but are we in danger of falling in love? Another sci-fi film to examine our new reality is from 2014 titled Ex Machina, starring Alicia Vikander and. Domhnall Gleeson. Here is the plot synopsis from the IMDB website:

Caleb (Gleeson), a 26-year-old programmer at the world’s largest internet company, wins a competition to spend a week at a private mountain retreat belonging to Nathan, the reclusive CEO of the company. But when Caleb arrives at the remote location, he finds that he will have to participate in a strange and fascinating experiment in which he must interact with the world’s first true artificial intelligence, housed in the body of a beautiful robot girl (Vikander).

Data science and AI are closely related. They’re not the same thing, but they rely on each other. If you’re open to taking all your sales data at every stage of the sales cycle and doing some serious analysis on it, you will find insights. You will find trend lines, and opportunities for growth that you’ve never seen before without these tools.

Business leaders should care about these tools because the barriers to entry for creators and entrepreneurs will come down. The creation, market adoption, and distribution of intellectual property will expand dramatically, There’ll be huge opportunities to create value and scaling any of those types of businesses will be cheaper and faster.

The possible opportunities are made possible by advances in computer science algorithms, high performance computing architectures, widely available and constantly improving semiconductor design, chip design manufacturing techniques, and almost infinite and basically free cloud storage.

Which Businesses Will Benefit The Most?

Companies of all sizes will be positively impacted. Small companies can develop and get products to market faster at lower costs. Some experts I’ve spoken with claim that experienced software engineers can be 30% more productive when paired with AI bots. That means companies can make either 30% more products or become 30% more valuable.

By Riccardo Annandale

Medium and large companies can leverage data sets and create models that will revolutionize healthcare consumer products, law, and other areas. I would not be surprised if a high-tech company buys a national hospital chain just for AI purposes. Why would they do that? Having ownership of vast amounts of radiology imaging data would be a compelling reason to invest billions of dollars because then you can create probably the most advanced AI model to identify early-stage cancer without any IP violations.

Small law firms and other professional services businesses are already leveraging tools from AI to do administrative marketing, content generation and automation of intensive tasks. Obviously, this is going to increase even more.

Other studies suggest that if you pair AI with a domain expert like a lawyer or a surgeon, you’ll get much, much better results than if you have the human expert alone or the AI expert alone. That will be like a super genius assistant that is right next to you, enabling you to do more and do better.

To learn more about how you might take advantage of the Fourth Industrial Revolution and other services offered by the Business Consulting for Higher Productivity Division, please email dhamon@lighthouseconsulting.com.

Daniel Hamon is a Senior Consultant in the Business Consulting For Higher Productivity Division at Lighthouse Consulting LLC. He has played key leadership roles in product development, marketing, sales, and worldwide operations and P&L. He is particularly gifted at drawing together and leading the right internal and external teams for solving complex problems, including business turnarounds. His industry expertise includes software, semiconductors, micro-electro-mechanical systems, high performance computing, cybersecurity, data encryption, crowdfunding, and artificial intelligence (AI).

Lighthouse Consulting Services, LLC – Testing Division provides a variety of services, including in-depth work style & personality assessments for new hires & staff development. LCS can test in 19 different languages, skills testing, domestic and international interpersonal coaching and offer a variety of workshops – team building, interpersonal communication. Business Consulting for Higher Productivity Division provides stress & time management workshops, sales & customer service training and negotiation skills, leadership training, market research, staff planning, operations, ERP/MRP selection and implementation, refining a remote work force, M&A including due diligence – success planning – value creation and much more.

To order the books, “Cracking the Personality Code”, “Cracking the Business Code” and “Cracking the High-Performance Team Code”, please go to www.lighthouseconsulting.com.

Permission is needed from Lighthouse Consulting Services, LLC to reproduce any portion provided in this article. © 2023

Using A Customer Service Culture To Drive Profit

By Patty Crabtree, Senior Consultant

In the ever-evolving business landscape, customer service remains a critical function that has been significantly impacted by the pandemic and the trend of employee turnover.

However, amidst these challenges lies a tremendous opportunity. Businesses can establish a customer service culture that not only sets them apart from competitors but also drives long-term success and profitability. Understanding the customer’s perspective is paramount in creating a customer-centric environment.

Consider this eye-opening statistic from a Harvard Business School study by Reichheld and Schefter: a mere 5 percent increase in customer retention can lead to a remarkable profit increase ranging from 25 percent to 95 percent (HBS Working Knowledge, July 10, 2000). This highlights the undeniable impact customer service has on the bottom line.

Bain & Company, a global business consulting leader, reports that repeat customers spend up to 67 percent more with a company during months 31 to 36 than in the initial six months (Bain & Company, customerloyalty.com). It’s evident that taking care of existing customers provides a faster path to cash and fosters increased spending and referrals. As a result, astute business owners prioritize customer retention as a cornerstone of their strategy.

by rekre89

While customer service is often associated with rectifying issues, it is crucial to shift the narrative and view service as an experience that can proactively prevent problems. Too often, businesses design their operations around the expectations of an ideal customer, disregarding the fact that most customers are not perfect.

To truly meet customer needs, organizations must serve customer preferences and anticipate customer requirements in advance. This approach not only enhances customer satisfaction but also minimizes costs, reinforcing the brand and creating a lasting positive impression.

In a notable customer service encounter, Jacob, a representative for a finance company, demonstrated a thoughtful focus on customer care. During a conversation with a potential client, Jacob listened attentively as the client shared their struggles and concerns leading to needing a loan as they inquired about their potential interest rate.

Thoughtfully taking the potential client’s anxiety into account, Jacob said, “This is what we are going to find out together.” This simple statement created a partnership between Jacob and the potential client, putting the prospect at ease and energizing the conversation.

By guiding the potential client through the screening questions with understanding and support, Jacob’s approach fostered a sense of trust and ensured the prospect felt heard and valued. Through this empathic approach, Jacob illustrated the transformative power of a customer-centric mindset, highlighting the importance of partnership and understanding in delivering exceptional customer service experiences.

While this story illustrates working with a prospect, the mindset of being in it together with your customers is critical to a successful customer service culture.

At the heart of a successful customer service culture lies the belief that customer support is not limited to a single department but rather filters through every aspect of the organization.

Adopting Home Depot’s adage, “If you’re not supporting the customer or supporting those who do, what is the value of your job anyway?”, is crucial for establishing a customer-centric mindset that resonates throughout the company. When customer service becomes an integral part of operations and every employee embraces it as their responsibility, the organization can achieve remarkable outcomes.

by Tumisu

One company took such an approach. Each department was challenged to define their customer path pointing back to the external client. This initiative aimed to instill the belief that every individual within the organization had customers to support, and that every action taken contributed to serving those external clients.

Not only did this shift in perspective lead to a profound cultural transformation, it also led to increased profitability. Employees realized that their roles extended beyond their specific departments, encompassing support for every customer within the organization, including their fellow co-workers. Silos were eliminated and processes were streamlined, replaced by a unified focus on providing exceptional service to all customers, both internal and external.

By embracing this holistic approach, the organization witnessed remarkable outcomes. Interdepartmental barriers dissolved as employees recognized the interconnectedness of their roles in delivering a seamless customer experience. The heightened sense of unity and shared purpose fostered collaboration, increased efficiency, and amplified customer satisfaction.

This inspiring story exemplifies how adopting a customer-centric mindset breaks down obstacles, promotes collaboration, and creates an organizational culture dedicated to serving all customers. By recognizing the value of every individual’s contribution and nurturing a shared commitment to customer support, companies unlock the full potential of their teams and deliver exceptional experiences to their customers.

by Milada Vigerova

In the pursuit of a customer service culture, it is vital to shift focus from solely nurturing prospects to consistently supporting existing customers. While businesses invest significant time and effort in the sales process, the post-sale phase is equally crucial. Implementing a comprehensive onboarding process allows businesses to not only collect essential contact and billing information but also begin building a deeper knowledge of their customers. Gaining insights into their preferred contact methods, mailing address, and personal interests enables businesses to tailor interactions and deliver personalized experiences.

Another vital aspect of a customer service culture is speed. Customers have increasingly high expectations when it comes to receiving prompt solutions. Surprising studies reveal that even minor delays can significantly impact a business. For instance, 20% of customers are deterred from making a purchase if an organization takes minutes to respond, and an additional 25 percent refrain from buying if it takes hours to receive an answer. Slow service not only frustrates customers but also results in lost sales, diminished loyalty, and reduced recommendations.

Furthermore, customer rage can initiate a harmful cycle of declining revenue, increased customer dissatisfaction, reduced employee morale, and higher job turnover. Although the Great Resignation may be a recent phenomenon, the trend of quiet quitting has long existed. To counteract this trend, organizations must prioritize creating a customer service culture by empowering employees, providing them with the necessary tools, and offering ongoing training to foster authentic engagement.

In conclusion, cultivating a positive customer service culture is pivotal for sustained business success. By prioritizing customer retention, proactively meeting customer needs, and fostering a customer-centric mindset throughout the organization, businesses can differentiate themselves, drive profitability, and achieve lasting success in a highly competitive landscape.

By Gerd Altmann

If you are open to a conversation about how to use a positive customer service culture to drive profit, or how our in-depth work style and personality assessment could help your team, please contact us at 310-453-6556, extension 403 or email us at dana@lighthouseconsulting.com and our website is www.lighthouseconsulting.com.

Patty Crabtree, a senior consultant in our Business Consulting For Higher Productivity Division, guides LCS clients seeking to improve culture design, human capital management, and develop or expand effective remote workforce initiatives. To this specialty she brings 25 years of Operations and Finance leadership, excelling in equipping and empowering profit-focused teams.

Lighthouse Consulting Services, LLC – Testing Division provides a variety of services, including in-depth work style & personality assessments for new hires & staff development. LCS can test in 19 different languages, skills testing, domestic and international interpersonal coaching and offer a variety of workshops – team building, interpersonal communication. Business Consulting for Higher Productivity Division provides stress & time management workshops, sales & customer service training and negotiation skills, leadership training, market research, staff planning, operations, ERP/MRP selection and implementation, refining a remote work force, M&A including due diligence – success planning – value creation and much more.

To order the books, “Cracking the Personality Code”, “Cracking the Business Code” and “Cracking the High-Performance Team Code”, please go to www.lighthouseconsulting.com.

If you would like additional information on this topic or others, please contact Lighthouse Consulting Services LLC, Santa Monica, CA, (310) 453-6556, dana@lighthouseconsulting.com & our website: www.lighthouseconsulting.com.

Permission is needed from Lighthouse Consulting Services, LLC to reproduce any portion provided in this article. © 2023

Preparing for the 2024 Potentially Mild Recession & the Uptick In 2025: Leveraging Opportunity & Setting Your Direction

By David Shaffer, MBA, Sr. Consultant

News item: Economists, investors and the Federal Reserve have sounded alarm bells for months that a recession could come later this year. According to CNN, here are predictions from three financial institutions:

by Thomas Breher

• Bank of America CEO Brian Moynihan told CNN that he believes the US economy could tip into a recession early next year.
• Vanguard economists wrote in their mid-year outlook that they see a high probability of recession, and the “odds have risen that it could be delayed from 2023 to 2024.”
• JPMorgan Chase economists said that there could be a “synchronized global downturn sometime in 2024.”

Investors and economists last year predicted that the US could enter a recession in early 2023, after the Fed set out on its aggressive interest rate hiking campaign to tame inflation.

As we enter the fourth quarter of 2023, most organizations turn their attention to reviewing the success/issues of the current year and try to determine the appropriate focus for the upcoming year and beyond.

With uncertainty comes opportunity if a company can define strategies that incorporate its strengths and recognizes its weaknesses.

With political uncertainty and the rebound from Covid-19, this year more than ever companies are looking into the mirror to see how best to position for uncertainty. This becomes the element of strategic planning that focuses on a realistic assessment of the current environment and a projection of what an optimal future target operating model should look like.

The process of strategic planning we recommend provides an initial, objective assessment and facilitates the strategic planning necessary to meet future opportunities. This planning should focus on the definition and implementation of critical initiatives that project alternatives based upon projected potential scenarios.

What differentiates us is our ability to recognize the resources available, integrate financial scenarios, and develop a process that provides well-defined milestones and deliverables. The planning is designed to leverage the businesses’ capabilities into value creation thereby creating future options for stakeholders and owners.

Most companies schedule their management retreat to develop and establish the strategic direction for the remainder of the year, as well as a three-to-five-year outlook.

The process, although it can contribute to team building by getting away from the daily grind, frequently does not result in strategy. That’s because what starts as a noble intention or cause ends with little to no accountability, letting life return to normal soon after the planning meeting. Effective strategic planning implementation requires accountability both in the creation and management of strategic initiatives.

Here is practical and accountable approach to effective strategic planning and implementation:

by Mario Aranda

Step One. Develop Strategic Initiatives. Many times there is confusion between what initiatives are truly strategic versus what are simply tasks and obstacles that impact the daily operating procedure.

As an example of what not to do: one company identified distribution of various financial reports as a strategic means of raising financial performance. Although the concept may sound strategic it is merely an improvement in task execution, addressing an operational issue rather than a strategy that aligns with the direction of the company.

Here is what you should do: Your strategic planning session should generate and classify two types of initiatives.

1. A few critical initiatives expected to be implemented in the short term, within the current fiscal year
2. A few growth initiatives, requiring more exploration in order to lay the foundation for future critical initiative consideration.

Organizations that define more than five to six critical initiatives are generally focused on task implementation rather than strategy. Likewise, exploration of more than two to three growth initiatives represents a strategic planning outcome that has no direction or focus.

Step Two. Assign Accountability. Once both critical and growth initiatives have been defined, individual project managers should be assigned to lead the charge, plan the implementation, drive the process and communicate the results. The use of chartering is a process commonly used by project managers that allows organizations to clearly convert strategy into action while managing accountability.

For each strategic initiative a charter is written, reported against and reviewed regularly by the management team. It is important to note that as a result of exploration efforts, growth initiatives can often become new critical initiatives that require project managers and charters.

Step Three. Build Strategic Project Charters. Multiple resources are typically used to implement each strategic initiative. However, it is essential that one individual have responsibility and accountability for each project and project charter.

The aggregate of strategic initiatives and associated charters represent the short term and long-term implementation of the key strategies. Although they are prepared and managed by different individuals, it is important that the approach is consistent.

So just what does one include in a charter? Let’s take a deeper look:

Background. Description and facts related to the problem, opportunity or situation that the project is going to address. The background lays out the context of the charter; however the details of the charter are laid out in subsequent sections. The background should refer to discussions generated during the strategic planning session.

by Skeeze

Key Challenges. In every endeavor there are generally challenges. This section provides a description of the challenges, obstacles and issues that must be overcome in order to successfully complete the charter (project) and to deliver the benefits. This is not a description of the tasks, even though carrying out the tasks may be challenging.

Project Overview And Rationale Description of what the project will accomplish at a high level, and a list of the project objectives and business benefits.
Brief example: The objective of this project is to develop and implement a new, automated sales order entry system. The new system should reduce the time to configure and enter a new order from four hours to approximately 20 minutes (objective). It will significantly reduce order entry errors, increase sales and improve customer satisfaction (benefits).

Approach. Description of how the project will be carried out: the team, methodology, and timeframe for carrying out the project. The description should be a high level and should not duplicate the list of milestones or major deliverables.

Scope. Description of the boundaries of the project: what it will and will not address.

Major Milestones. Milestones should reflect the overall approach and should cover the complete lifecycle of the project. The list of milestones does not however constitute a complete project plan. Milestones will be changed and should be updated when the project plan is completed.

Start Date: xx/xx/xxxx End Date: xx/xx/xxxx
First Major Milestone: xx/xx/xxxx
• Major Action: xx/xx/xxxx

Middle Target Date xx/xx/xxxx
• Major Action: xx/xx/xxxx
• Major Action: xx/xx/xxxx

Milestone close to completion: xx/xx/xxxx

Major Deliverables. List of specific accomplishments, documents, or other tangible outputs of the project. Deliverables are not the same as objectives or business benefits. The deliverables may duplicate some of the major milestones (i.e., the completion of a deliverable could be a milestone.)

Stakeholders and Resources

Customer: [Group that will directly benefit from this project. Could be an internal or external customer or stakeholder group. Be specific.]
Sponsor: [Executive who has overall responsibility for the project. Approves the charter and budget. Heads up Steering Committee as needed.]
Project Manager: [Manager with responsibility for the leadership and day-to-day management of the project.]
Outside Resources: [As needed.]
Team Members: [Resources assigned to the project who will participate throughout the project. Do not include SMEs (subject matter experts) or other resources that work on specific tasks or are consulted with during the project.]

Project Budget:

Training materials: $ X
Marketing materials: $ Y
Outside resources: $ Z

Assumptions, Constraints and Concerns

Business Consulting Services from Lighthouse Consulting

by rawpixel

Assumptions:

• [Events or conditions that must be in place in order for the project to start or to be completed.]
• E.g. new marketing manager must be hired and in place by no later than 6/1.

Constraints:

• [Limitations that the project must adhere to.]

Concerns:

• [Events or conditions that may occur, that would impact the successful completion of the project.]
• E.g., If the pending acquisition closes before 7/31, some of our team resources may be pulled into the integration effort.

The assumptions, constraints and concerns must be specific to the project – not conditions that are necessary for any project. Examples of conditions that should not be listed are:

• Having adequate budget, resources and strong support from leadership. (True for any project.)
• No major economics or business disruptions. (True for any project.)

Step Four. Monitor And Communicate Progress. Many organizations struggle with the implementation of key initiatives; accountability is frequently a major stumbling block. By assigning Project Managers and the consistent use of project chartering, project plans can be well defined, resourced and monitored. The aggregate results of the charters collectively address the implementation of defined key initiatives. It is customary that on a weekly basis, each Project Manager reports the status of their charter so that combined project plans are managed by a single source. That is, for quality and consistency the overall progress of the initiatives is maintained in a central repository accessible to the entire management & leadership team.

There are many ways to distill strategic planning into execution. Chartering is a great way to focus on execution while creating accountability and buy-in throughout the process.

by Hans

The Economic Outlook For An Uptick In 2025 To 2030

The US Congressional budget Office predicts the economy will continue to expand during the second half of the decade. Output should grow at an average annual rate of 2.1 percent over the 2025–2030 period—faster than the 1.8 percent average annual growth of potential output. The unemployment rate should continue to drift downward, reaching 4.4 percent by the end of 2030. Inflation should be stable during the 2025–2030 period.

If you are open to a conversation about how to develop your next strategic plan to prepare the recession and coming uptick, or how our in-depth work style and personality assessment could help your team, please contact us at 310-453-6556, extension 403 or email us at dana@lighthouseconsulting.com and our website is www.lighthouseconsulting.com.

Recent Open Line event on this Topic

We recently had an Open Line event on this topic with David Shaffer… to see the webinar, please click the link below:
Preparing for the 2024 Potentially Mild Recession & the Uptick In 2025 – Leveraging Opportunity And Setting Your Direction
https://zb0dc3.a2cdn1.secureserver.net/openline/081723/OpenLine081723.mp4

David Shaffer is our practice head for our Business Consulting For Higher Productivity Division for our ERP, M&A and process improvement practice. He is recognized for his ability to effectively integrate all aspects of the business, including financial management, information systems, infrastructure, sales management, sales strategies, and operations. David assists companies from planning through operational and business process improvement opportunities to the selection and integration of management information systems solutions. His range of company support includes start-ups through Fortune 500 firms.

Lighthouse Consulting Services, LLC – Testing Division provides a variety of services, including in-depth work style & personality assessments for new hires & staff development. LCS can test in 19 different languages, skills testing, domestic and international interpersonal coaching and offer a variety of workshops – team building, interpersonal communication. Business Consulting for Higher Productivity Division provides stress & time management workshops, sales & customer service training and negotiation skills, leadership training, market research, staff planning, operations, ERP/MRP selection and implementation, refining a remote work force, M&A including due diligence – success planning – value creation and much more.
To order the books, “Cracking the Personality Code”, “Cracking the Business Code” and “Cracking the High-Performance Team Code”, please go to www.lighthouseconsulting.com.

Permission is needed from Lighthouse Consulting Services, LLC to reproduce any portion provided in this article. © 2023

Customer Service is an Entire Company Endeavor

By Dana Borowka

“If you want to know how to retain customers, you need to step outside your own processes and consider what it is like from the customer’s perspective”, says Deb Brown, author of the upcoming book, Lifelong Loyal Clients.

Brown notes that a mere 5 percent increase in retention will increase profits anywhere from 25 percent to 95 percent, according to a Harvard Business School study (Reichheld and Schefter. “The Economics of E-Loyalty.” HBS Working Knowledge. July 10, 2000).

Clearly customer service has a bigger impact on the bottom line than acquiring new customers. Bain & Company (a leader in global business consulting) reports that repeat customers spend more with a company— up to 67 percent more in months thirty-one to thirty-six than months zero to six.

“Taking care of existing customers is a faster path to cash than pursuing new customers,” says Brown. “Long-term customers spend more and refer more. Knowing this, smart business owners focus on retaining customers.”

Brown runs a company called Touch Your Client’s Heart. She works with business owners who want to build better relationships and never let an important contact slip through the cracks.

In her book she also notes a study done by customer experience consulting firm, Walker, which predicted that by the year 2020, customer experience will be more important than price or product to customers.

“The experience the customer has determines their loyalty and retention,” says Brown. “Customer retention makes a huge impact on your bottom line.”

Nobody’s Perfect

“Customer service is often seen by customers as the place to go when things go wrong,” says Mike Wittenstein, an international customer service expert. “Designing service as an experience is how you can get things to go right in the first place.”

Wittenstein is the founder of StoryMiners, one of the world’s first customer experience design consultancies. Based in Atlanta, he is an accomplished consultant, designer, and speaker who works globally in four languages.

“Too many companies design their business around their expectations of a perfect customer’s needs,” says Wittenstein. “The problem is that most customers aren’t perfect. Most walk in expecting a business to fit the way they want to work.”

A big opportunity for customer service across most industries is to not only respond to customer requests when they ask—but to anticipate their needs earlier. Sensing what customers will need sooner means you can make them happier—and do it at lower cost to the business and with a lift for the brand.

“If you’re not supporting the customer or supporting those who do, what is the value of your job anyway?” says Wittenstein. “That’s a Home Depot adage. It applies to everyone. Customer service works best when it’s brought into the heart of operations. It is truly everyone’s job.”

Onboarding Customers is Job One

“Often, businesses focus on prospects,” says Brown. “They give attention, nurturing, and lots of touches to bring prospects though the sales process. Sometimes, when they come to the end of the sales process and make the sale, business owners breathe a sigh of relief and then stop paying attention.”

Brown says onboarding is where you can change the way you do business and make a big impact on your customers. Customers, at that time, may be feeling a little bit apprehensive about the investment they just made. They may be feeling excited about starting to work with your business, but if you stop the communication, the excitement wanes and they may be a little unsure about what comes next.

“Having a formal intake process can not only assure you have vital information like contact details and billing information, but also be a great way to start getting to know your customers.,” says Brown.

As you interact with your customers, continue to pay attention to details about them and about their lives. It’s those personal details that help you get to know them better and deepen your relationship with them. What are their hobbies, their families? Do they have kids, grandkids, or a significant other? Are there things going on in their extended families? Do they have parents they are caring for? All of these little details are very important to them, and when you pay attention to those details, you find out what matters most to your customers.

“Touching your customers’ hearts and really wowing them is the best way I know to build loyalty to your business,” says Brown.

According to Brown, there are several things you should know about your customers so that you can wow them in a personal way.

All Contact Info. We live in a virtual world and sometimes never meet face to face with customers. Other times, customers come to our place of business. It’s easy to think that the only information you need is a phone number and email address. Take the time to also get their mailing address.
Who Do They Care About Deeply? Most people have someone who is important to them, be it a significant other, children, parents, siblings, pets, or a close group of friends. They probably sacrifice for them and spend most of their free time with them.
What Are They Passionate About? Are there hobbies, activities, causes or organizations they spend their time with? Knowing what is important to them and what brings them joy helps you know them better as individuals.
How Do They Indulge Themselves? For some people, a piece of chocolate or a cup of coffee is the thing that makes them happy. Others enjoy going to the theater or reading a book. Knowing what your customers would do to treat themselves allows you to customize how you reward them.

We’re Sorry, So Sorry

Sometimes, you make one mistake and you can apologize and move on. Once in a while, however, you may feel the need to do a little more. It may be that you have dropped the ball more than once. If you need to apologize in a bigger way, it might be a good time to send an “I’m sorry” gift.

“It isn’t necessary to send a gift every time you make a mistake,” says Brown. “Often a simple apology in person or over the phone is enough to fix what went wrong. An email or personal note in the mail can add to your sincerity. Don’t overdo it. Once the other party has forgiven you, it is time to move on and let it go.”

An “I’m sorry” gift doesn’t necessarily have to cost a lot; it depends on how big the mistake was.

“The act of going the extra mile and sending something out to say you are sincerely sorry can do a lot to repair the trust you have broken,” says Brown. “You are showing your customer that you acknowledge whatever you’ve done to mess up his or her day or to take up his or her time. You understand the value of time and you’re willing to pay for it.”

When you take the time and effort to apologize with a gift, it goes a long way in repairing a situation. You are able to reestablish trust and that person is willing to try again with you. Hopefully you’ve learned your lesson and you won’t make the same mistake again.

Dana Borowka, MA, CEO of Lighthouse Consulting Services, LLC and his organization constantly remain focused on their mission statement – “To bring effective insight to your business”. They do this through the use of in-depth work style & personality assessments to raise the hiring bar so companies select the right people to reduce hiring and management errors. LCS can test in 19 different languages, provide domestic and international interpersonal coaching and offer a variety of workshops – team building, interpersonal communication, stress & time management, sales & customer service training and negotiation skills as well as our full-service Business Consulting Division. Dana has over 30 years of business consulting experience and is a nationally renowned speaker, radio and TV personality on many topics. He is the co-author of the books, “Cracking the Personality Code”, “Cracking the Business Code” and “Cracking the High-Performance Team Code”. To order the books, please visit www.lighthouseconsulting.com.

Lighthouse Consulting Services, LLC – Testing Division provides a variety of services, including in-depth work style & personality assessments for new hires & staff development. LCS can test in 19 different languages, skills testing, domestic and international interpersonal coaching and offer a variety of workshops – team building, interpersonal communication. Business Consulting for Higher Productivity Division provides stress & time management workshops, sales & customer service training and negotiation skills, leadership training, market research, staff planning, operations, ERP/MRP selection and implementation, refining a remote work force, M&A including due diligence – success planning – value creation and much more.

If you would like additional information on this topic or others, please contact Lighthouse Consulting Services LLC, Santa Monica, CA, (310) 453-6556, dana@lighthouseconsulting.com & our website: www.lighthouseconsulting.com.

Permission is needed from Lighthouse Consulting Services, LLC to reproduce any portion provided in this article. © 2023